Salesforce Certified Marketing Associate

Salesforce Certified Marketing Associate 

The Salesforce Certified Marketing Associate certification exam is tailored for individuals looking to launch their marketing careers within the Salesforce ecosystem. It assesses foundational knowledge and skills in Salesforce Marketing Cloud Engagement, along with a basic understanding of key marketing principles. Designed for candidates with up to six months of experience, the exam evaluates their grasp of core marketing concepts and how Marketing Cloud Engagement can be leveraged to meet business needs following Salesforce’s best practices.

Who should take the exam?

• The ideal candidate for the Salesforce Certified Marketing Associate Exam should have a basic understanding of the Salesforce platform, with up to six months of experience in Salesforce Marketing Cloud Engagement.
• This certification is well-suited for individuals who are exploring marketing roles or are in the early stages of their marketing careers.
• Candidates are eager to expand their knowledge of Marketing Cloud Engagement and its practical business applications, with the potential to pursue advanced certifications such as Salesforce Certified Marketing Cloud Email Specialist or Marketing Cloud Administrator.

Course Outline

The Salesforce Certified Marketing Associate Exam assesses knowledge across the following areas:

• Domain 1 - Understanding Marketing Concepts (28%)
• Domain 2 - Understanding Marketing Cloud Engagement Basics (22%)
• Domain 3 - Understanding Email Sending and Journeys (22%)
• Domain 4 - Understanding Data Management (18%)
• Domain 5 - Understanding Reporting and Analytics (10%)

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