Salesforce Certified Marketing Associate Practice Exam
Salesforce Certified Marketing Associate Practice Exam
About Salesforce Certified Marketing Associate Exam
The Salesforce Certified Marketing Associate certification exam has been designed for candidates planning to start their marketing career within the Salesforce ecosystem. The certification exam validates foundational knowledge and skills in Salesforce Marketing Cloud Engagement, as well as a general understanding of marketing principles.
The Salesforce Certified Marketing Associate Exam is suitable for those with up to six months of experience, the Salesforce Certified Marketing Associate certification prepares candidates by testing their knowledge of core marketing concepts and how Marketing Cloud Engagement can address business needs using Salesforce's best practices.
Who should take the exam?
- The ideal candidate for Salesforce Certified Marketing Associate Exam should be familiar with the Salesforce platform and has limited experience (up to six months) with Salesforce Marketing Cloud Engagement.
- Suitable for candidates typically exploring roles in marketing or are at the early stages of their marketing career journey.
- Candidates are interested in learning more about Marketing Cloud Engagement and its business applications, potentially leading to advanced certifications like Salesforce Certified Marketing Cloud Email Specialist or Marketing Cloud Administrator.
Knowledge and Skills Required
- Familiarity with fundamental marketing concepts, such as audience targeting, metrics, opt-in/opt-out processes, and privacy compliance.
- Basic understanding of the components and functionalities of Marketing Cloud Engagement.
- Ability to navigate Marketing Cloud Engagement and utilize its features effectively.
- Proficiency in using digital marketing tools for customer engagement, lead generation, and achieving business objectives.
- Knowledge of email marketing tools, features, and the ability to build customer journeys using Journey Builder.
- Familiarity with reporting and analytics within Marketing Cloud Engagement to track email metrics such as open rates, click-through rates, and conversions.
Exam Details
- Total Questions: 40 multiple-choice questions (with up to 5 unscored questions)
- exam Duration: 70 minutes
- Passing Score: 65% and above
- Prerequisites: None
Course Outline
The Salesforce Certified Marketing Associate Exam assesses knowledge across the following areas:
Domain 1 - Understanding Marketing Concepts (28%)
- Learn Key elements of a marketing strategy and their alignment with business objectives.
- Learn Requirements for effective email opt-in processes.
- Learn Privacy laws and standards related to subscriber management.
- Learn Goals, metrics, and success assessment of marketing campaigns.
- Learn Content and messaging considerations for target audiences.
Domain 2 - Understanding Marketing Cloud Engagement Basics (22%)
- Learn Account structures, business units, and permissions.
- Learn Key features of Marketing Cloud Engagement.
- Learn Salesforce-curated resources for training and support.
- Learn Unique subscriber identifiers (e.g., subscriber keys, contact keys).
- Learn Cloudpage form submission setup.
Domain 3 - Understanding Email Sending and Journeys (22%)
- Learn Configurations for activating journeys and entry criteria.
- Learn Email send wizard settings.
- Learn Components of email templates and content blocks.
- Learn Journey functionalities that address business needs.
- Learn Content rendering validation.
Domain 4 - Understanding Data Management (18%)
- Learn Data import mechanisms and requirements.
- Learn Configuring data extensions, including field settings.
- Learn Interpreting data extensions to identify target data.
Domain 5 - Understanding Reporting and Analytics (10%):
- Learn Locating specific data in Marketing Cloud Engagement.
- Learn Interpreting send results and addressing deliverability issues.
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports evaluating strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
