Visual Merchandising Practice Exam
Visual Merchandising
Visual merchandising is a promoting practice that utilizes floor plans, shading, lighting, showcases, innovation, and different components to draw in client consideration. Its definitive intention is to utilize the retail space to produce more deals by making a store stick out and drawing in customers.
Skills Required
• Understand the brand.
• The creativity of flair.
• Strong analytical skills.
• Commercial awareness.
• An eye on what’s trendings.
• Basic Knowledge of Computer.
• Confident decision-making.
• Strong communication and leadership skills.
Career Opportunity
• Retail Establishments.
• Museums.
• Department Stores.
• Galleries.
• Various Outlets.
• Theatre Companies.
• Fashion Stores.
• Marketing Agencies.
Table of Content
1. Fashion Merchandising
• Introduction
• Merchandise Department
2. Fashion Buyer
• Qualities of a Successful Buyer
• Buyer Rights
• Qualities of a Successful Buyer
3. Fashion Forecasting
• Forecasting fashion trends
• Market Reports
4. Visual Merchandising
• History
• Window Display
• Shelves in the Clothes
• Cross-Mix Merchandising
• Props
• Colour
• Lighting
• Graphics & Signage
• Shop Interior
• Senses Seduction
• Stocking Basics
• Repetition
5. Design Principles and Elements
• Design Elements
• Principles of Design
6. Color Theory
• Historical Background
• Color Abstractions
• Complementary Colors
• Warm vs. cool colors
• Achromatic Colors
• Tints and shades
• Split Primary Colors
• Color Harmony
• Current Status
• Basic Techniques for Creating Color Schemes
7. Retail
• Types of Retail Outlets
• Retail Pricing
• Second-Hand Retail
8. Consumer Behavior
• Black Box Model
• Information search
• Evaluation of Alternatives
• Purchase Decision
• Other Influences
• Buyer Decision Processes
9. Packaging and Labelling
• Purpose
• Packaging Types
• Symbols Used
• Label
• Specialized Labels
• Label Stock Types
• Label Attachment
10. Pricing
• Influencing Attributes
• Pricing Approach and Strategies
• Cost Sheet Analysis
11. Fashion Industry
• Fashion
• Fashion Industry
• Social Media and Fashion Industry
• Advertising through Apps
• Successful Campaigns
12. Fast Fashion
• Category Management
• Quick Response Method
• Supply Chain, Vendor Relationships and Internal Relationships
• Design Lawsuits and Legislation
13. Target Market
• Target Markets
• The Psychology of Target Marketing
• Benefits of Mass Marketing
14. Market Segmentation
• Criteria for Segmenting
• Methods for Segmenting Consumer Markets
• Psychographic
• Supplier Segmentation
• Positioning Strategies
15. Product Lifecycle
• Product Management
16. Fashion Reflect Lifestyle
• Goals and Change
• Types of style
17. Distribution
• Physical Distribution, Marketing Logistics, and Supply Chain Management
• The Physical Distribution Concept
• Supply Chain Management (SCM)
• Materials Management
• Order Processing
• Inventory Management
• Production Control and Materials Requirement Planning
• Just-in-Time (JIT) Logistics Systems
18. Vendor Management
• System of Vendor Evaluation
• Parameters for evaluation of Vendors Performance
• Social Audit
• Total Evaluation
• Guidelines for Purchases through Tender and Negotiations
• Purchase Review
19. Export and Import
• Export
• Ways of exporting
• Making the export decision
• Import
• Export Documentation
• Incoterms
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
