Salesforce Marketing Cloud Consultant (CRT-550) Practice Exam
Salesforce Marketing Cloud Consultant (CRT-550)
About the Salesforce Certified Marketing Cloud Consultant Exam
The Salesforce Certified Marketing Cloud Consultant exam has been built for candidates having experience in configuring Marketing Cloud solutions. Also, the candidate should have proven experience with the administration and configuration of Marketing Cloud, as demonstrated through the successful completion of the Salesforce Certified Marketing Cloud Administrator exam.
The exam is targeted toward the Salesforce consultant or partner with a specialization in the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.
Who should take the Salesforce Certified Marketing Cloud Consultant Exam?
The Salesforce Certified Marketing Cloud Consultant generally has six or more months of implementation experience and/or at least five implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing Marketing Cloud and associated tools. The Salesforce Certified Marketing Cloud Consultant possesses facilitation and consultative skills at a technical level.
- The Salesforce Certified Marketing Cloud Consultant has experience using Marketing Cloud tools in executing both tactical and strategic email campaigns.
- The consultant knows how to build email marketing campaigns while incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize customer email campaigns.
- The Salesforce Certified Marketing Cloud Consultant is also able to troubleshoot and solve platform issues.
Skills Acquired
The Salesforce Certified Marketing Cloud Consultant candidate has the skills, knowledge, and ability to -
- Incorporate different tools such as segmentation, automation, tracking, and analytics to make data driven decisions to optimize email campaigns.
- Troubleshoot and solve basic platform issues.
- Write basic SQL, including join statements.
- Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).
- Configure account setup and administration (BUs, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
- Configure data (data extensions, Contact Builder).
- Manage unsubscribes (custom Preference Center).
- Define and execute email data interactions (import, data extracts, file transfers).
- Configure automation.
- Understand Web Service offerings.
- Manage and troubleshoot Marketing Cloud Connect.
- Configure Distributed Marketing.
- Understand the Contact Delete process.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- A candidate for this exam is not expected to know Social Studio, Audience Builder, or Pardot.
Recommended but not required - Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud Developer.
Exam Details
- Total Questions: 60 Questions
- Exam Type: Multiple-choice/multiple-select questions, up to 5 unscored questions*
- Exam Duration: 105 minutes
- Passing score: 67%
- Exam References: No hard copy or online materials may be referenced during the exam.
- Prerequisite: Salesforce Certified Marketing Cloud Administrator credential
Exam Outline
The Salesforce Certified Marketing Cloud Consultant exam covers the following topics -
Module 1 - Discovery and Architecture: 16%
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
- Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Module 2 - Integration: 20%
- Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
- Articulate how data model will support personalized and relevant messaging and content.
- Given a customer use case, recommend which extension product(s) addresses the requirement.
Module 3 - Account Configuration: 12%
- Given a customer scenario, determine the appropriate account hierarchy.
- Given a scenario, solution issues regarding Reply Mail Management.
- Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
- Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Module 4 - Automation: 20%
- Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
- Given a customer scenario, design complex automation using Journey Builder and Automation Studio.
Module 5 - Data Modeling and Management: 21%
- Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
- Explain the various data objects in the Marketing Cloud.
- Evaluate implications on data model when choosing contact identity
Module 6 - Messaging: 11%
- Given a customer scenario, describe various ways to individualize message content.
- Given a customer scenario, determine the appropriate messaging option.
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- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports evaluating strengths and weaknesses
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What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
