Salesforce Marketing Cloud Account Engagement Consultant Practice Exam
Salesforce Marketing Cloud Account Engagement Consultant Practice Exam
About Salesforce Marketing Cloud Account Engagement Consultant Practice Exam
The Salesforce Marketing Cloud Account Engagement Consultant exam is suitable for candidates who wish to demonstrate their expertise in designing and implementing marketing campaigns within Salesforce Marketing Cloud's Account Engagement platform. The certification exam validates your ability to build effective marketing processes, including email marketing, lead generation, and lead qualification strategies. By leveraging data-driven decision-making. Candidates should be able to create focused marketing workflows that drive engagement and results.
Who should take the exam?
The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals with 6-12 months of experience in building and executing marketing workflows using the Account Engagement platform.
Skills Required
The Salesforce Marketing Cloud Account Engagement Consultant helps candidates to build skills with -
- Using the capabilities of the Account Engagement platform.
- Understanding the visitor-to-prospect lifecycle.
- Creating and managing marketing assets, automation, and workflows within the Account Engagement Lightning App.
- Interpreting metrics from Engagement History and standard dashboards in B2B Marketing Analytics.
- Configuring administrative settings such as scoring and grading models, custom fields, and using the Recycle Bin.
- Troubleshooting and resolving basic platform issues.
- Using Einstein features available in Account Engagement.
Exam Details
- Total Questions: 60 multiple-choice/multiple-select questions and five unscored questions
- Exam Duration: 90 minutes
- Passing score: 72% and above
- Exam References: No hard copy or online materials are allowed during the exam
- Exam Prerequisite: None required; course attendance is highly recommended
Exam Outline
The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam evaluates a candidate’s knowledge and skills in the following areas -
Domain 1 - Understanding Evaluation: 17%
- Learn to analyze a customer’s current Salesforce and Account Engagement landscape, alongside their business objectives, and recommend a path forward.
- Learn to design a strategy to identify customer business needs based on current marketing trends, tools, and methods.
Domain 2 - Understanding Account Configuration: 20%
- Learn to explain the implications and importance of technical setup.
- Learn to develop a plan to maintain data integrity during data migration.
- Learn to create and recommend a strategy for organization and access management based on a usage governance plan.
Domain 3 - Understanding Automating Business Processes: 17%
- Learn to recommend the best automation tool(s) (e.g., automation rule, segmentation rule, dynamic list, completion action) for a given scenario.
- Learn to design a sequence of events in Account Engagement to complete a marketing initiative (e.g., assets, automation, notifications).
- Learn to develop and implement a lead nurturing strategy based on a specific scenario.
Domain 4 - Understanding Email Marketing: 10%
- Learn to apply email marketing standards and best practices to meet customer business needs.
Domain 5 - Understanding Lead Management: 14%
- Learn to develop and recommend a lead generation strategy, using Account Engagement assets, for a given customer scenario.
- Learn to classify prospects based on a lead qualification threshold.
- Learn to recommend a model to route qualified and unqualified leads within the organization.
Domain 6 - Understanding Personalizing the Prospect Experience: 8%
- Learn to suggest ways to personalize the prospect experience.
- Learn to design a strategy to meet the company’s consent management requirements.
Domain 7 - Understanding Reporting, Metrics, and Analytics: 11%
- Learn to recommend the technical setup requirements for reporting and analytics.
- Learn to identify appropriate reporting methods to address a specific scenario.
Domain 8 - Understanding Sales Emails and Alerts: 3%
- Learn to configure Sales Emails and Alerts for use by the sales team.
- Learn to summarize the benefits of using Sales Emails and Alerts.
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports evaluating strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
