Product Positioning Practice Exam
Product Positioning
Product positioning is a type of showcasing that presents the benefits of your product to a specific interest group. Every crowd will observe the product engaging for various reasons, which is why it's important to fit showcasing messages to zero in on the benefits of every crowd's qualities most.
Skills Required
• Sympathy and the ability to interface with clients on various levels
• Creativity and critical thinking
• Research and examination abilities
• Showcasing abilities (counting copywriting)
• Key preparation and business abilities.
Career Opportunity
• Product Marketing Manager
• Brand Manager
• Supervisor - Brand and Product Series Strategy
• Product Manager
Table of Content
Product Management Basics
• What is a Product
• The Product Life Cycle
• What is Product Management?
• Stages of Product Management
• Product Manager Role
• Product Manager Skills
Product Strategy - Market Analysis
• Marketing Research
• Market Segmentation
• Market Targeting
• Market Positioning
• Branding
• Defining Product Strategy
• Kano Model Analysis
Competitor Analysis
• What is Competitor Analysis?
• Environmental Analysis
• Pestle Analysis
• SWOT Analysis
• Value Chain Analysis
• The BCG Matrix
Product Definition - User Requirements Research
• Factors influencing consumer behaviour
• Major Psychological Processes
• Consumer Buying Decision Process
• Organisational Buying
• Customer Data Collection and Analysis
• Voice of Customer (VOC)
• User Requirements
• Conducting User Interviews
• User or Focus Groups
• Decision Making for Product Definition
• Specifying the Product Definition
Product Design - User-Centered Design
• What is User- Centered Design or UCD
• UCD Characteristics
• UCD Principles
• User-Centered Design Process
• User-Centered Design and Agile
• ISO 9241 Human-Centred Design Principles
Product Design - Prototyping
• What is a wireframe?
• What is a prototype?
• What is a mockup?
• Prototype Categories
• Prototype vs. a final product
• Why to Prototype
• Prototyping Components and Techniques
Product Development
• User Personas
• User stories
• Scenarios
• Product Requirements Document or PRD
• Performing Affinity Mapping
• Creating Storyboards
Product Testing - Usability Testing
• Usability Testing Basics
• Usability Testing Types
• Planning a Usability Test
• Usability Testing Methods
• Pilot Usability Test and Moderation
• Conducting Usability Test
• Best Practices for Usability Testing
• Heuristic Evaluation
Minimum Viable Product
• Minimum Viable Product Basics
• Purpose of MVP
• MVP Elements
• MVP Benefits
• Developing Minimum Viable Product
• Validating Minimum Viable Product
• Product / Market Fit
Product Marketing
• Product Marketing Basics
• Need for Product Marketing
• How to Market a Product
• Product Marketing Strategy
• Pricing Concepts
• User Engagement
• Growth Hacking
Product Analytics
• A/B Testing
• Segmentation and Funnel Analysis
• Multivariate Testing
• Google Analytics
• Cohort Analysis
• Web Analytics
• Product & Engagement Analytics
What are our Practice Exams?
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