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Product Marketing Practice Exam

Product Marketing

Product marketing bridges the gap between marketing communications and product management. On one side where product management deals with the fundamentals of product development within a firm, product marketing deals with marketing the product to customer, prospects, and others.

So, the candidates who wish to explore the field of product marketing should definitely take this exam.


Recommended knowledge

  • Communication skills
  • Industry awareness
  • Negotiating skills
  • Detail-oriented


Objectives

Product marketing has the following objectives-

  • Promotion of the product
  • Increasing market share
  • Organizational growth
  • Profit-making


Target Audience

  • Management students
  • Marketing professionals
  • Managers
  • Other interested candidates


Topics Covered

1. Basics of Product Marketing

2. Challenges Faced

3. Overview of Industry 

4. Industry Product Marketing Roles

5. Steps for Product Development

6. Understanding Market Requirement Document (MRD), Customer Requirement (CRD), and Marketing Action Plan (MAP)

7. Product Launch 

8. Differentiated Value Propositions

9. Pricing Approaches

10. Market Segmentation and Tactics

11. Positioning of Your Product/Product Line

12. Forecasting methods

13. Building a Roadmap

14. Role of Relationships in Marketing Success

15. Probing Interviews so as to Gain Customer Information

16. International Marketing

17. The Implementation Plan

18. Understanding the Marketing Mission


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