Product Marketing Practice Exam
Product Marketing
Product marketing bridges the gap between marketing communications and product management. On one side where product management deals with the fundamentals of product development within a firm, product marketing deals with marketing the product to customer, prospects, and others.
So, the candidates who wish to explore the field of product marketing should definitely take this exam.
Recommended knowledge
- Communication skills
- Industry awareness
- Negotiating skills
- Detail-oriented
Objectives
Product marketing has the following objectives-
- Promotion of the product
- Increasing market share
- Organizational growth
- Profit-making
Target Audience
- Management students
- Marketing professionals
- Managers
- Other interested candidates
Topics Covered
1. Basics of Product Marketing
2. Challenges Faced
3. Overview of Industry
4. Industry Product Marketing Roles
5. Steps for Product Development
6. Understanding Market Requirement Document (MRD), Customer Requirement (CRD), and Marketing Action Plan (MAP)
7. Product Launch
8. Differentiated Value Propositions
9. Pricing Approaches
10. Market Segmentation and Tactics
11. Positioning of Your Product/Product Line
12. Forecasting methods
13. Building a Roadmap
14. Role of Relationships in Marketing Success
15. Probing Interviews so as to Gain Customer Information
16. International Marketing
17. The Implementation Plan
18. Understanding the Marketing Mission
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- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
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