Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Practice Exam
Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20)
About Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Practice Exam
An Oracle Responsys Marketing Platform Cloud Service 2020 Implementation Specialist possess a strong foundation and expertise in implementing Oracle Responsys Marketing Platform Cloud Service solutions. And demonstrated knowledge of B2C, Campaign Management, Content Management, Conversion Tracking, Multi-Channel Campaigns, Oracle Responsys, and Subscription Management.
Exam Details
- Exam Title: Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
- Exam Number: 1Z0-1032-20
- Exam Price: $245 USD
- Format: Multiple Choice
- Duration: 85 Minutes
- Number of Questions: 55
- Passing Score: 63%
- Validated Against: Exam has been validated against 19D and 20A
Course Outline
The Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Exam covers the following topics -
1. Responsys Data Model
Describe the Responsys Data Model
Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
Create and manage Filters, Segment Groups, and Seed Groups
2. Integration: Interact Connect
Describe the Data Gateway Setup process
Configure Connect jobs to import data
Configure Contact Event Data (CED) exports
3. Campaigns/Forms
Create, manage, and test campaigns
Configure campaign settings in the Campaign Dashboard
Manage Campaign Categories, Link Categories, and Link Tables
Configure personalization using Built-in Functions or Responsys Personalization Language
Configure dynamic content modules
Create and manage forms
4. Multi-Channel Campaigns
Implement Rapid Retargeter display campaigns
Create Short Message Service (SMS) campaigns
Create Push campaigns
5. Responsys Personalization Language (RPL)
Develop basic RPL
Develop important RPL directives
6. Initial Configuration/Deliverability
Describe domain branding and domain delegation, and gather initial account settings
Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
Perform IP Warm Up and IP Ramp Up
Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
Implement conversion tracking
Configure subscription management
7. Creating and Managing Content
Create and manage documents
Read, write, and edit HTML code for emails
Apply responsive design techniques to emails
8. Programs
Design, manage, and publish programs
Analyze and test programs
9. Integrations
Describe how Responsys integrates with technology partners
Describe Responsys API Authentication
Describe Responsys API scalability
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