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Microsoft MB-280 Exam: Microsoft Dynamics 365 Customer Experience Analyst Practice Exam

Microsoft MB-280 Exam: Microsoft Dynamics 365 Customer Experience Analyst Practice Exam


About Microsoft MB-280 Exam: Microsoft Dynamics 365 Customer Experience Analyst Exam

The Microsoft MB-280 Exam: Microsoft Dynamics 365 Customer Experience Analyst Certification exam has been designed for professionals skilled in configuring and optimizing Dynamics 365 Sales to enhance the customer experience and drive sales performance. The Microsoft MB-280 Exam validates expertise in leveraging Dynamics 365 Sales and Microsoft Power Platform to build customized, efficient, and scalable sales solutions. As a certified analyst, candidates should have a deep understanding of the Dynamics 365 Sales capabilities, customer insights tools, and key Power Platform integrations to support an organization’s sales and customer engagement goals.


Skills Gained

  • Dynamics 365 Sales Implementation: Gain expertise in configuring both standard and premium features in Dynamics 365 Sales, implementing collaborative tools, and utilizing the security model to support and automate business sales processes.
  • Customer Insights and Journeys: Master the abilities within Dynamics 365 Customer Insights, using data insights to drive customer engagement and improve the user experience for sales professionals.
  • Customizations and Extensions: Learn to perform customizations in Dynamics 365 Sales, from model-driven app configurations in Power Apps to extending functionalities with Microsoft Power Platform.
  • Dataverse Integration and Security Configuration: Build a robust understanding of Dataverse components (tables, columns, relationships) and apply security features, including business units, roles, and row ownership.
  • Outlook Integration: Develop skills to deploy and manage the Dynamics 365 App for Outlook, improving the sales process through seamless integration.


Who should take the exam?

  • Microsoft MB-280 Exam is suitable for Dynamics 365 customer experience analysts involved in or planning to participate in Dynamics 365 Sales implementations.
  • Candidates should understand an organization’s sales processes, have knowledge of customer experience features, and be familiar with Dynamics 365 tools that enhance the seller's experience.
  • Additionally, candidates should have experience configuring model-driven apps in Microsoft Power Apps, knowledge of Dataverse, and familiarity with Power Automate flow concepts.


Key Areas Measured

  • Implementing Dynamics 365 Sales
  • Configuring and customizing Dataverse and model-driven apps
  • Deploying and managing the Dynamics 365 App for Outlook
  • Implementing security and customizations within Dynamics 365 Sales
  • Demonstrating Dynamics 365 Customer Insights capabilities
  • Extending and enhancing Dynamics 365 Sales features


Course Outline

The Microsoft MB-280 Exam: Microsoft Dynamics 365 Customer Experience Analyst Exam covers the following topics - 

Domain 1 - Understand and Implement Dynamics 365 Sales (25–30%)

1.1 Explain to configure core functionality of Dynamics 365 Sales

  • Learn to evaluate predictive lead and opportunity scoring model performance
  • Learn to configure predictive lead and opportunity scoring models
  • Learn to enable and configure predictive lead and opportunity scoring
  • Learn to configure the lead qualification experience
  • Learn to configure the opportunity pipeline view
  • Learn to interpret the Sales Pipeline chart
  • Learn to interpret the opportunity pipeline view
  • Learn to configure and deploy the Sales mobile app
  • Learn to enable email validation


1.2 Explain to Set up the product catalog

  • Learn to configure product catalog settings
  • Learn to differentiate the product catalog components
  • Learn to manage the product lifecycle, including creating, revising, cloning, and retiring
  • Learn to customize the enhanced experience for adding products
  • Learn to create product bundles
  • Learn to configure product families
  • Learn to build price lists and product pricing
  • Learn to evaluate product pricing
  • Learn to configure multiple currencies and evaluate currency calculations


1.3 Explain to Configure goals and forecasting

  • Learn to create and edit goals
  • Learn to configure rollup queries
  • Learn to manage forecasts
  • Learn to build forecasts from templates
  • Learn to configure security for and access to forecasts


1.4 Explain to Configure and use Sales intelligence features

  • Learn to configure and use the assistant
  • Learn to configure and manage custom insight cards
  • Learn to differentiate standard and premium Sales Insights features
  • Learn to interpret relationship analytics and improve relationship health
  • Learn to configure Copilot in Sales


1.5 Explain to Configure sales engagement

  • Learn to personalize the Sales accelerator
  • Learn to customize the workspace
  • Learn to manage the sales pipeline by using the work list
  • Learn to configure the Sales accelerator record types and security roles
  • Learn to create and manage sequences
  • Learn to create and manage assignment rules
  • Learn to configure lead and opportunity segments
  • Learn to configure work assignment
  • Learn to connect sequences to records


Domain 2 - Understand to configure and customize Dataverse and model-driven apps (25–30%)

2.1 Explain to Modify model-driven apps

  • Learn to configure an app for offline work
  • Learn to configure model-driven apps
  • Learn to perform configuration and setup with native tools
  • Learn to create and manage email templates
  • Learn to build Word templates
  • Learn to build Excel templates
  • Learn to share templates
  • Learn to configure duplicate detection
  • Learn to configure bulk deletion
  • Learn to configure Dataverse search


2.2 Explain to Configure Dataverse table settings

  • Learn to configure relationship behaviors
  • Learn to configure auditing of data
  • Learn to configure connections and connection roles
  • Learn to implement business logic
  • Learn to configure business rules
  • Learn to configure formula columns
  • Learn to maintain classic workflows in Dataverse
  • Learn to configure calculated and rollup columns
  • Learn to implement business process flows
  • Learn to evaluate low-code business logic options
  • Learn to use the Dataverse connector in a cloud flow


2.3 Explain to Customize the user experience

  • Learn to differentiate form types
  • Learn to differentiate view types
  • Learn to configure the timeline control
  • Learn to configure focused view
  • Learn to embed Power BI dashboard, reports, and tiles


Domain 3 - Understand to Implement the Dynamics 365 App for Outlook (10–15%)

3.1 Explain to manage Sales data and interactions in Outlook

  • Learn to differentiate the Dynamics 365 App for Outlook features
  • Learn to perform common tasks
  • Learn to deploy the Dynamics 365 App for Outlook to users


3.2 Explain to configure mailboxes and server-side sync

  • Learn to configure mailboxes
  • Learn to configure server-side sync
  • Learn to configure folder-level tracking
  • Learn to configure email settings


Domain 4 - Understand to Implement security and customizations in Dynamics 365 Sales (10–15%)

4.1 Explain to manage security for Dynamics 365 Sales

  • Learn to implement hierarchy security
  • Learn to manage security roles for Sales
  • Learn to create and manage teams
  • Learn to share a model-driven app
  • Learn to evaluate security privileges by using access checker
  • Learn to associate Microsoft Entra groups with environments
  • Learn to diagnose user access issues


4.2 Explain to customize Dynamics 365 Sales

  • Learn to configure relationship mappings on Sales tables
  • Learn to configure lead and opportunity status reasons
  • Learn to configure opportunity close
  • Learn to configure automatic creation rules for leads


Domain 5 - Understand to demonstrate Dynamics 365 Customer Insights capabilities (10–15%)

5.1 Explain to create unified customer profiles and use the profiles in other apps

  • Learn to share customer profiles and segments in Dataverse
  • Learn to enhance the sales process by using Customer Insights - Data
  • Learn to create measures and segments in Customer Insights - Data
  • Learn to perform data unification
  • Learn to ingest data


5.2 Explain to create journeys by using real-time marketing

  • Learn to create emails by using templates
  • Learn to create a segment-based journey
  • Learn to create a trigger-based journey
  • Learn to configure lead scoring models in Customer Insights - Journeys
  • Learn to ccapture information by using forms


Domain 6 - Understand to extend and enhance Dynamics 365 Sales capabilities (5–10%)

6.1 Explain to manage Microsoft 365 Copilot for Sales in Dynamics 365 Sales

  • Learn to deploy Copilot for Sales
  • Learn to customize Copilot for Sales forms and fields


6.2 Explain to implement collaboration features

  • Learn to configure document management
  • Learn to configure Teams calling
  • Learn to configure text messages
  • Learn to configure Teams collaboration


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