Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam
Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam
About Microsoft Dynamics 365 Marketing (MB-220) Certification
MB-220 exam is designed for Microsoft Dynamics 365 Customer Engagement functional consultants with marketing skills. Candidates with their skills and abilities implement the solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Who should take the exam?
- Candidates applying for the exam should have some knowledge of marketing principles and the Marketing application's role in relation to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications.
- Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Skills required for the exam
- Candidates should have the ability to configure and expand the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.
Course Structure
Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam covers the latest exam updates and topics as of March 2024 -
Domain 1 - Understanding to Configure Dynamics 365 Customer Insights - Journeys (10–15%)
1.1 Explain to Configure the Customer Insights - Journeys app
- Learn to configure forms, including adding columns to forms and changing form layouts
- Learn to configure views, including adding columns to views
- Learn to configure the model-driven app
- Learn to create and configure columns in tables
1.2 Explain and Configure organization settings
- Learn to configure domain authentication
- Learn to configure SMS providers, including Microsoft Azure Communication Services
1.3 Explain to configure and manage marketing settings
- Learn to configure form matching strategies
- Learn to configure compliance profiles
- Learn to configure brand profiles
- Learn to configure UTM tracking
- Learn to configure audiences
- Learn to configure frequency capping
Domain 2 - Develop understanding to manage segments and preferences (15–20%)
2.1 Explain building and managing segments
- Learn how to create and manage segments
- Learn to create segments by using Copilot Query Assist
- Learn combining segments by using union, exclude, or intersect logic\
- Learn to create a segment within a customer journey
- Learn about table relationships
- Learn about Customer Insights - Data tables
2.2 Explain about managing preference centers
- Learn to create and manage preference centers
- Learn to describe how consent is managed and enforced for email and text messages
- Learn to configure opt-in and double opt-in
- Learn about consent purposes and topics
- Learn about import consent records
- Learn about multi-brand preference centers
Domain 3 - Understanding to manage leads, contacts, and accounts (1–5%)
3.1 Explain about Managing leads
- Learn to create leads
- Learn to manage the leads lifecycle
- Learn to create and manage lead-scoring models
3.2 Explain about creating and managing accounts and contacts
- Learn to create and manage accounts
- Learn to create and manage contacts
- Learn to create and manage activities and activity templates
Domain 4 - Understanding to manage marketing channels (25–30%)
4.1 Explain how to create marketing emails
- Learn to create a marketing email
- Learn about the HTML editor feature in a marketing email
- Learn to create and use reusable content blocks
- Learn to define mandatory fields for email
- Learn to add dynamic content to emai
- Learn to add conditional content to email
- Learn to validate email content for compliance by using the Accessibility Checker
- Learn to check spam scores for email content by using Spam checker
- Learn to personalize email content
- Learn about content ideas copilot
- Learn to use specialized links
- Learn to include iCalendar files and documents from the asset library
4.2 Explain distribute marketing emails
- Learn to develop and define message requirements
- Learn to validate and publish email messages
- Learn to send emails without building a journey
- Learn to avoid duplicate sends
4.3 Explain how to create and manage other channels
- Learn to create outbound text messages
- Learn to add SMS keywords to a text message
- Learn to personalize text messages
- Learn to manage SMS keywords
- Learn to configure push notifications
- Learn to include Customer Voice surveys in messages
4.4 Explain how to Create and manage forms
- Learn to Manage form templates
- Learn to create and manage forms
- Learn to embed forms in external websites
- Learn to implement form capture for externally managed forms
- Learn to review form submissions
- Learn to describe form hosting options
- Learn to describe use cases for extending forms by using JavaScript
- Learn to configure form validation rules
Domain 5 - Understanding to manage journeys (20–25%)
5.1 Explain how to Configure journey orchestration
- Learn to create a journey by using a segment
- Learn to configure a journey by using a trigger
- Learn to configure A/B testing and review test results
- Learn to configure a business goal and measure progress
- Learn to add journey reminders
- Learn to define journey exit conditions
- Learn to add channel optimization to a journey
5.2 Explain to manage journey triggers
- Learn to describe trigger types
- Learn to describe custom triggers
- Learn to create a trigger for a Dataverse record change
- Learn to use a custom trigger to run a Power Automate flow
- Learn to use conditions in triggers
- Learn to move custom triggers between environments
5.3 Explain and understanding insights and analytics
- Learn to Analyze marketing outcomes
- Learn to track campaigns by using UTM codes
Domain 6 - Manage events and webinars (10–15%)
6.1 Explain how to Create and configure events and webinars
- Learn to create an event
- Learn to configure an event as a Microsoft Teams webinar
- Learn to configure an event as a Microsoft Teams Live event
- Learn to configure event agenda, including sessions and tracks
- Learn to manage speakers and event team members
- Learn to create and manage event forms
6.2 Explain how to manage events
- Learn to manage event registrations, including attendee check-in and cancellations
- Learn to manage registration, waitlists, and attendees
- Learn to configure event capacity and passes
- Learn about the event management dashboard and event analytics
Exam Pattern
- Exam Name: Microsoft Dynamics 365 Marketing
- Exam Code: MB-220
- Number of Questions: 40-60
- Length of Time: 120 Minutes
- Registration Fee:$165.00
- Passing score: 700 (on a scale of 1-1000)
- Exam Language English
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