Direct Marketing
Direct Marketing
Direct Marketing
This is another form of advertising that directly targets a company or a person to get new business, raise the profile of an organisation or product, or make a sale. Email Marketing and telemarketing are the two popular types of direct marketing.
Table of Contents
- Introduction to Direct Marketing
- Conceptual Framework of Direct Marketing
- Principles of Marketing
- Marketing opportunities for Direct Marketing
- Managing the Creativity Process
- Direct Marketing into Business
- Direct Marketing Implementation and Control
Direct Marketing FAQs
What are the exam objectives?
- Introduction to Direct Marketing
- Conceptual Framework of Direct Marketing
- Principles of Marketing
- Marketing opportunities for Direct Marketing
- Managing the Creativity Process
- Direct Marketing into Business
- Direct Marketing Implementation and Control
What are the career prospects after completing this exam?
- Marketing Executive
- Market Research Analyst
- Marketing Manager
- Business Development Manager
- Product Manager
- Digital Marketing Manager
- Event Manager
What skills are required for this exam?
- Good Communication skills
- Creativity
- Problem-solving skills
- Team player
- Data Analysis
- Attention to Detail
- Interpersonal Skills
Who is the target audience for this exam?
- Students having bachelor degree in marketing
- Marketing Executives
- Marketing Manager
- Market Research Analyst
- and professionals looking to upgrade their marketing knowledge
What is Direct Marketing?
The process of selling product or services directly to the public rather than through retailers, Here are some examples of direct marketing.
- Emails
- online adverts
- flyers
- database marketing
- promotional letters
- newspapers
- outdoor
- advertising
- Direct phone calls
- websites