Is getting the Salesforce Pardot Specialist certification one of your goals? Then worry not we have got covered! Pardot is among the frequently popular Salesforce product and well acclaimed in the job market. But before you pursue further let us understand more about the exam. Pardot is the Business 2 Business Marketing Automation tool by Salesforce. Thus, the Pardot Specialist Certification is the standard Salesforce certification directed at marketers who previously are accustomed to designing and establishing marketing assets and methods in Pardot.
Additionally, if you are thinking about taking the Salesforce Pardot Specialist exam, then it is required for you to already have some Pardot and marketing knowledge, such as email marketing, lead lifecycle management (lead nurturing, lead generation, and lead qualification), social media marketing, marketing campaign management, and report usage to make data-driven decisions. Further, if you don’t yet have this knowledge, you better start studying to successfully pass your certification! So, now discuss the exam in brief!
Salesforce Pardot Specialist Certification is a marketing credential granted by Salesforce for marketing operations experts who’ve passed the certified exam. In order to obtain this credential, the candidate must first register for the Salesforce Pardot Specialist Certification. Next, when they pass the exam, it not only improves their career prospects but also tells current and future employers to know their stuff when it comes to marketing automation. Further, expanding the trust of their boss and peers may be more important than any raise.
The candidate should take this exam if they have used Pardot day-to-day. They should know how to operate Pardot like the back of their hand. And, should be well-versed in what each of the main characteristics and add-on products.
Why should I get certified?
Here’s why an aspirant will surely want that Pardot Specialist Badge in your CV:
- Firstly, getting Pardot Certified can only do you great! It allows the candidate to go through fundamental marketing concepts, visiting old ones, and learning new topics! The candidate’s marketing knowledge grows much more systematic and organized while analyzing for this exam.
- Further, the Pardot Specialist Certification will unquestionably increase the candidate’s market value. Also, it is going to boost job invitations when they promote their certification on social media. However, if they feel like none of this is sufficient of a reason to get your certification, let us tell you that becoming certified will make you extra confident when talking about marketing automation and Pardot itself.
Exam Details
Before venturing on your exam journey, you must have a basic idea about the exam requirements. Let’s have a quick understanding of all the exam details.
- First of all, the Salesforce Pardot Specialist Exam Questions are in multiple-choice/multiple-select format.
- You get 90 minutes to complete the 60 questions of this exam.
- Also, the Salesforce Pardot Specialist Exam passing score is 72%.
Salesforce Pardot Specialist Exam Outline
This is to help candidates prepare for the exam by identifying specific content within each topic that may be tested. Further, there are 6 domains in this exam-
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects. (Salesforce Documentation: Syncing Prospects Between Pardot and Salesforce)
- Given a scenario, apply the appropriate plan of action using Prospect Audits. (Salesforce Documentation: Prospect Audits)
Administration: 11%
- Illustrate how to create, edit, and map fields. (Salesforce Documentation: Create Custom Fields )
- Explain the relationship between Pardot and Salesforce. (Salesforce Documentation: Syncing Prospects Between Pardot and Salesforce )
- Describe the capabilities of the Pardot Recycle Bin. (Salesforce Documentation: Pardot Recycle Bin )
Pardot Forms, Form Handlers and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms. (Salesforce Documentation: Form Handler Statistics Table Metrics )
- Identify the capabilities, use cases and interpret reporting metrics for landing pages. (Salesforce Documentation: Documentation Generate Leads with Pardot Landing Pages and Forms )
Lead Management: 24%
- Explain the components and use cases of an automation rule. (Salesforce Documentation: Repeat Automation Rules Improved )
- Distinguish between the capabilities of, use cases for, and how to create different types of lists. (Salesforce Documentation: Create Record Types )
- Define the capabilities of page actions. (Salesforce Documentation: Documentation Create a Page Action )
- Explain what a Score measures and how scoring is managed. (Salesforce Documentation: Create Scoring Category Reports in Salesforce )
- Define the capabilities of a segmentation rule. (Salesforce Documentation: Tracking Lead Source in Pardot )
- Explain what a Grade measures and how grading is managed. (Salesforce Documentation: Pardot Lead Scoring and Grading for Salesforce Classic )
- Define the capabilities of a completion action (Salesforce Documentation: Specify a Link for Completion Actions in Pardot Emails )
- Identify the capabilities and use cases of custom redirects. (Salesforce Documentation: Custom Redirects showing clicks and no prospects )
Email Marketing: 20%
- Distinguish between an Email and an Email Template. (Salesforce Documentation: Build, Test, and Send Pardot Emails )
- Given a scenario, identify the capabilities and use cases for email. (Salesforce Documentation: Pardot Email Marketing for Salesforce Classic )
- Distinguish between the metrics collected in Pardot email reporting.(Salesforce Documentation: Pardot Email Reports Show a Unique Click Mismatch )
Engagement Studio: 17%
- Distinguish between the components of an engagement program. (Salesforce Documentation: Pardot Engagement Studio for Salesforce Classic )
- Explain the process of updating an engagement program including its assets. (Salesforce Documentation: Using Pardot with a Global Marketing Team )
Market Demand and Job prospectus
According to Salesforce, demand for talent is predicted to create 4.2 million jobs by 2024 and the normal salary for experienced Salesforce marketers is more than $100,000.
Once the candidate has passed the exam, they can show off their Salesforce skills. Further, becoming Salesforce Pardot certified will also help them to connect with a more cultured network of marketing operations experts that can help guide their career. Salesforce Pardot certification is typically the initial step in the Salesforce Marketing career track. And passing the certification exam opens a world of possible whether you’re changing jobs, surfacing up your career, or just starting off on the right foot.
How do you pass the Pardot Specialist Exam?
Whether you’re preparing for the Olympic gold medal or just attempting to pass a Salesforce Pardot Specialist exam, it’s important to talk to people who’ve done it before. So, these tips come from specialists especially for you. So, get started:
Set Up an Exam date
Nothing motivates considerably like a deadline. So if the candidate is serious about examining for and passing the Salesforce Pardot Specialist Exam, don’t wait another minute. Register today and start preparing yourself to pass it.
Setting a date also helps the candidate to build their study schedule out, so they know when they have time to study and what they need to study in order to qualify for the test. If the aspirants are not sure what material they need to study yet, that’s okay, we’ll cover that in a minute.
Know the Prerequisites
Salesforce suggests 6-12 months of knowledge with Pardot previous to taking the certification test. But even if the candidate has the experience, it’s helpful to know as much as feasible about the exact breakdown of the exam, which sections of Pardot are going to be involved in the test, and how long they will need to set aside to take it.
Must known skills
The Salesforce Certified Pardot Specialist will know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions. Moreover, this exam will validate your experience in the following:
- To begin with, Familiarity with the capabilities of the Pardot platform
- Then, Understand the lifecycle of visitors to prospects
- Further, Create and manage Pardot marketing assets, automation, and workflows
- Also, Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
- Furthermore, Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
- Additionally, Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
- Lastly, Understand what Einstein features are available and how they compare to Pardot score
Some Learning Resources
We have curated the following learning resources. Take a look at them.
Review the Exam Objectives– The first step should be reviewing the exam objectives. Before you begin with the preparation for the certification exam, make sure you are up to date with all exam info. Because certification exams keep on updating with new technology coming every day. So, your first step should be the Official website of Salesforce and view and match if you and the website are on the same page. If not, then make sure you’re equipped with all the new exam info that is out there. Also, objectives play an important role, so follow this step successfully.
Salesforce Study Guide– The next step is to refer to the Salesforce Pardot Specialist Study Guide. You will find the study guide for the Salesforce Pardot Specialist exam at the official website of Salesforce. As mentioned earlier, the Exam Outline is the most important part of any certification exam. You can easily locate the exam outline in the study guide as well. Also, make sure to view if there are any important notices, you must be updated on any new changes.
Salesforce Pardot Specialist Trailhead- Trailhead is the most important aspect of your preparation guide when it comes to Salesforce. Trailheads, indeed, are very helpful and useful resources for preparing for such an exam. With Trailhead, you can review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide, and study the information related to those topics.
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Drive Sales with the Pardot Lightning App (PDX101)
Salesforce Pardot Specialist Training– Taking some hands-on experience is the most significant experience for the exams like Salesforce Pardot Specialist. Training Course is your key to successfully pass the exam. You can easily get acquainted with training courses for the same. Salesforce offers the candidate quite a few options to choose from. We at Testprep training highly recommend training courses. The understanding here is not one-dimensional but rather viewing a problem from every angle possible.
Refer Online Tutorials– Salesforce Pardot Specialist Online Tutorial enhances your knowledge and provides a depth understanding of the exam concepts. Additionally, they also cover exam details and policies. Nonetheless, these online tutorials provide and in-depth information related to the examination.
Join a Study Group– For passing the Salesforce Pardot Specialist exam, the candidate needs to get and share knowledge. So, we are suggesting you join some study where you can discuss the concepts with the people who have the same goal. This will lead the candidate throughout their preparation.
Practice Test– The most important step is to try your hands on the practice test. Salesforce Pardot Specialist Practice Tests are the one which ensures the candidate about their preparation. There are many practice tests available on the internet nowadays, the candidate can choose whichever they want. The practice test is very beneficial in preparing for the Salesforce Pardot Specialist exam. So, Start Preparing Now!
