Salesforce Certified Pardot Specialist
Industry recognised certification from Salesforce help you gain a competitive edge over other candidates. Moreover, earning a professional certification enhances your employability and demonstrates your capability. The Salesforce Certified Pardot Specialist exam is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. This certification proves your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.
Who should take this exam?
The Salesforce Pardot Specialist Certification is for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. Also, professionals who have experience using the capabilities of the Pardot Platform, including practical application of the skills should take this exam to further their career progression. Additionally, it increases your earning potential as Salesforce Certified Pardot Specialist Salary is around ₹420K – ₹600K annually.
Salesforce Certified Pardot Specialist Sample Questions
Key Skills Developed in the exam
The Salesforce Certified Pardot Specialist will know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions. Moreover, this exam will validate your experience in the following:
- To begin with, Familiarity with the capabilities of the Pardot platform
- Then, Understand lifecycle of visitors to prospects
- Further, Create and manage Pardot marketing assets, automation, and workflows
- Also, Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
- Furthermore, Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
- Additionally, Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
- Lastly, Understand what Einstein features are available and how they compare to Pardot score
Salesforce Pardot Specialist Interview Questions
Now, let us look at some Salesforce Pardot Specialist Interview Questions and see what patterns and types can be expected.
Exam Details
Before venturing on your exam journey, you must have a basic idea about the exam requirements. Lets have a quick understanding of all the exam details. The Salesforce Pardot Specialist Exam Questions are in multiple-choice/multiple-select format. You get 90 minutes to compltee the 60 questions of this exam. Also, the Salesforce Pardot Specialist Exam passing score is 72%.
| Exam Name | Salesforce Certified Pardot Specialist |
| Exam Code | PDT-101 |
| Vendor | Salesforce |
| Number of questions | 60 multiple-choice/multiple-select questions and 5 non scored questions |
| Exam Duration | 90 minutes |
| Passing score | 72% |
| Registration fee | USD 200 |
Prerequisites for the Exam
For the Certified Pardot Specialist exam, Salesforce does not necessitate any prerequisite. However, 6-12 months of experience building and executing marketing workflows with the Pardot platform is recommended
Registering for the exam
- Create an account on Webassessor at www.webassessor.com/salesforce.
- Click Register for an Exam on the portal
- Click on the Salesforce Certified Pardot Specialist
- Expand the section to view the delivery options and choose from
- Onsite Proctored
- Online Proctored
- Then click on the Register button after selecting your preferred delivery method.
- If selected onsite proctored exam select the testing center, date, and desired time to take the test
- If selected online proctored select the date and time for the exam.
- Click Checkout after reviewing the exam and scheduling details
- Enter your payment type and pay through your preferred mode.
- Click Submit
- A purchase confirmation screen would open, select Done
- You will receive an email confirming your purchase and registration
Exam Retake Policy
In case you weren’t able to pass the exam in the first attempt you can go for a retest. The retake fee is 100 USD. Salesforce offers you 3 attempts in a year to clear a certification.
Salesforce Certification Verification
You can check your certification status on the verification page of Salesforce to keep track of your certifications, maintenance requirements, and account linking status. For this you need to visit the Verification Page and from the “Certification Holders: Check Your Status” box, enter your Webassessor email. An email will be sent to you showing your credentials, the required maintenance modules, and the due dates.
Maintenance of Salesforce Credential
The new system feature updates are released by Salesforce three times a year. Each update requires all certification holders to maintain their certifications with Trailhead maintenance modules aligned with the Salesforce product release cycles. You can check your certification maintenance schedule at Maintenance Exam due date.
Exam FAQ
To have clarity about the exam, and to get answers to your doubts visit Salesforce Certified Pardot Specialist FAQ
Course Outline for Salesforce Certified Pardot Specialist
The Course Outline covers the descriptive details about the exam domains. These domains cover various subtopics. This is to help candidates prepare for the exam by identifying specific content within each topic that may be tested. Further, there are 6 domains in this exam-
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects. (Salesforce Documentation: Syncing Prospects Between Pardot and Salesforce)
- Given a scenario, apply the appropriate plan of action using Prospect Audits. (Salesforce Documentation: Prospect Audits)
Administration: 11%
- Illustrate how to create, edit, and map fields. (Salesforce Documentation: Create Custom Fields )
- Explain the relationship between Pardot and Salesforce. (Salesforce Documentation: Syncing Prospects Between Pardot and Salesforce )
- Describe the capabilities of the Pardot Recycle Bin. (Salesforce Documentation: Pardot Recycle Bin )
Pardot Forms, Form Handlers and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms. (Salesforce Documentation: Form Handler Statistics Table Metrics )
- Identify the capabilities, use cases and interpret reporting metrics for landing pages. (Salesforce Documentation: Documentation Generate Leads with Pardot Landing Pages and Forms )
Lead Management: 24%
- Explain the components and use cases of an automation rule. (Salesforce Documentation: Repeat Automation Rules Improved )
- Distinguish between the capabilities of, use cases for, and how to create different types of lists. (Salesforce Documentation: Create Record Types )
- Define the capabilities of page actions. (Salesforce Documentation: Documentation Create a Page Action )
- Explain what a Score measures and how scoring is managed. (Salesforce Documentation: Create Scoring Category Reports in Salesforce )
- Define the capabilities of a segmentation rule. (Salesforce Documentation: Tracking Lead Source in Pardot )
- Explain what a Grade measures and how grading is managed. (Salesforce Documentation: Pardot Lead Scoring and Grading for Salesforce Classic )
- Define the capabilities of a completion action (Salesforce Documentation: Specify a Link for Completion Actions in Pardot Emails )
- Identify the capabilities and use cases of custom redirects. (Salesforce Documentation: Custom Redirects showing clicks and no prospects )
Email Marketing: 20%
- Distinguish between an Email and an Email Template. (Salesforce Documentation: Build, Test, and Send Pardot Emails )
- Given a scenario, identify the capabilities and use cases for email. (Salesforce Documentation: Pardot Email Marketing for Salesforce Classic )
- Distinguish between the metrics collected in Pardot email reporting.(Salesforce Documentation: Pardot Email Reports Show a Unique Click Mismatch )
Engagement Studio: 17%
- Distinguish between the components of an engagement program. (Salesforce Documentation: Pardot Engagement Studio for Salesforce Classic )
- Explain the process of updating an engagement program including its assets. (Salesforce Documentation: Using Pardot with a Global Marketing Team )
Preparatory Guide: Salesforce Certified Pardot Specialist
This much valued credential makes your academic records shine. Moreover, the Salesforce Pardot Specialist exam preparation is not that easy. Access to the right tools and resources can help you prepare effectively. Here we provide you with the step by step Salesforce Pardot Specialist Study Guide to smoothen your journey for this exam
Step 1- Understanding the Exam Objectives
The first step in your preparation guide should always be to visit the Official Guide. This will unquestionably put you on the right track. Reviewing each and every exam objective becomes the most important part of your preparation. So, make sure you also visit the Official website of the exam to have a clear view. The course domains act as a blueprint for the exam. Have utmost clarity about the exam course and concepts to score better in the exam. This exam covers the following 6 domains as discussed above:
- Firstly, Visitors and Prospects: 8%
- Secondly, Administration: 11%
- Thirdly, Pardot Forms, Form Handlers and Landing Pages: 20%
- Also, Lead Management: 24%
- Further, Email Marketing: 20%
- Lastly, Engagement Studio: 17%
Step 2- Books your go-to resource
Preparation for any exam without books seems unreasonable and unproductive at the same time. You should refer the right books to gain in depth knowledge about the exam. Moreover, select relevant and credible books by expert authors for your exam preparations. They provide detailed explanation of the exam concepts. You must include the right books in your preparations to ace your learning.
Step 3- Salesforce Pardot Specialist Training
Training courses help you follow a guided path with tutorials and increases your chances of clearing the exam. They assist your preparations by building your strong conceptual portions and in clearing your doubts. Moreover, Salesforce provides its own training course for the Salesforce Certified Pardot Specialist (PDT-101) exam. The Trail Mix by Salesforce has been curated by experts to help you prepare well for the exam.
Also, the Online Course- Essentials of Pardot Lightning App for Digital Marketers (PDX101) is also recommended to excel in the exam and earn this credential.
Step 4- Join an Online Community
Joining an online community or study group plays a significant role in enhancing your preparations. It is a platform for healthy discussions. As multiple viewpoints are covered these groups make your learning process more comprehensive. Further, it helps you connect with qualified experts and expand you knowledge horizon. Moreover, you can clear your doubts as and when they arise by joining an Online Community.
Salesforce’s own Community known as Trailblazer Community helps you collaborate and study with your fellow candidates. It also helps you to connect and get answers from this very passionate community.
Step 5- Practice Tests are your way ahead
Finally, we’re on the last step for the preparatory guide. Further, this final step will give you the exact insight of the topics in which you are lacking. So, make sure you’re going through Salesforce Certified Pardot Specialist Practice Exams after you have gone through the entire syllabus. Attempting practice tests will let you identify the loopholes in your preparation and will help you in reaching the next level. Most importantly, all the practice tests are designed to encounter the real exam environment around you. Above all, remember the more you test yourself the better you’re going to become. Try outperforming yourself with each subsequent test. Start Practising Now!
