Adobe Marketo Engage Digital Marketer Practice Exam

Adobe Marketo Engage Digital Marketer Practice Exam

About Adobe Marketo Engage Digital Marketer Exam

The Adobe Marketo Engage Digital Marketer Certification Exam has been developed to assess your expertise in building programs, targeting audiences, creating assets, automating processes, and analyzing reports. The Adobe Marketo Engage Digital Marketer exam validates your competency and operational knowledge as a digital marketer using Adobe Marketo Engage. It demonstrates that you possess both conceptual understanding and hands-on skills in key areas such as program building, audience targeting, asset creation, program automation, and report analysis.

Exam Benefits

• Earning this credential certifies your proficiency with Adobe Marketo Engage, showcasing your ability to effectively perform tasks associated with the platform.
• It helps you stand out among your peers, proves your value to your organization.
• Demonstrates your readiness to drive business success with Adobe Marketo Engage.

Recommended Learning and Experience

To enhance your chances of success, Adobe recommends a combination of formal training and practical experience:

• Complete coursework that covers Adobe Marketo Engage concepts and practical skills, such as Marketo Engage Core Concepts I.
• Gain a minimum of three months of hands-on experience with Adobe Marketo Engage, focusing on building programs, targeting audiences, creating assets, automating processes, and analyzing reports.

Exam Details

• Exam Questions: 70 Questions
• Exam Format: Multiple-choice questions
• Duration: 90 minutes
• Passing Score: 49 out of 70 (70%)
  

Exam Topic Areas

The exam measures knowledge and skills across the following areas, with the respective weightings:

• Building Programs: 20%
• Targeting Audiences: 20%
• Creating Assets: 30%
• Automating Programs: 15%
• Analyzing Reports: 15%

Exam Credential Validation

This credential is designed for marketers and marketing operations specialists who are new to Marketo, with 3-6 months of hands-on experience.

Successfully passing the exam demonstrates your associate-level skills in managing marketing automation programs and reporting their effectiveness to organizational leadership. Key topics covered include:

• Building programs
• Targeting audiences
• Creating assets
• Automating programs
• Analyzing reports
• Sending emails
• Developing gated content using forms and landing pages
• Building basic nurture campaigns
• Measuring results with reports and dashboards