Adobe Analytics Business Practitioner Professional (AD0-E212) Practice Exam

Adobe Analytics Business Practitioner Professional (AD0-E212) Practice Exam

About Adobe Analytics Business Practitioner Professional Exam

An Adobe Certified Expert (ACE) exam has been developed to demonstrate the knowledge and experience necessary to help clients maximize the value of their Adobe solutions. Adobe’s certification exams are meticulously developed to ensure validity and reliability, working with industry experts to align with real-world job requirements and objectives.

Exam Details

• Exam Level: Professional (0-12 months’ experience)
  
• Passing Score: 31/50
• Duration: 100 minutes
• Delivery: Online proctored (requires camera access)
• Available Languages: English
• Exam Code: AD0-E212
  

Who should take the exam?

• Digital marketers
• Business analysts
• Business consultants
• Data analysts
• Web analysts
• Digital analysts
• Media/marketing analysts
• Product owners and managers
• UI analysts
• Conversion/optimization specialists

Minimum Experience

• Candidates should have at least 3 months of experience in Adobe Analytics and a background in marketing or a related field. Essential skills include:
• Familiarity with digital analytics metrics and dimensions.
• Ability to use Analytics for building reports, answering business questions, and communicating results.
• Understanding of basic digital analytics concepts such as segmentation, report building, and standard metric definitions.

Exam Objectives and Scope

The exam content is divided into the following sections:

Domain 1 - Understanding Business Analysis (34%)

• Identify appropriate reporting strategies for business needs/questions.
  
• Analyze data to answer business questions.
• Identify conversion funnels.
• Consult the Solution Design Reference (SDR) for available report data.
• Summarize and draw conclusions from report data.
• Recognize outliers and anomalies in reports.

Domain 2 - Understanding Reporting and Dashboarding for Projects (38%)

• Choose specific visualizations for given scenarios.
  
• Compare fallout and flow visualization.
• Schedule and share projects for different users/groups.
• Combine dimensions, metrics, date ranges, and segments.
• Create visualizations.
• Report on marketing campaign performance.

Domain 3 - Understanding Segmentation and Calculated Metrics (19%)

• Develop and configure basic segments using best practices.
  
• Share segments within the organization.
• Apply segments to projects and components.
• Generate basic calculated and/or segmented metrics.

Domain 4 - Understanding General Tool Knowledge and Troubleshooting (9%)

• Understand different dimensions and parameters in Adobe Analytics (eVars, props, events).]
• Export data from Adobe Analytics.

Role of Analytics Business Practitioner Role

Candidates should have at least two years of experience in digital analytics, typically with a marketing background. Key competencies include:

• In-depth understanding of digital analytics metrics and dimensions.
  
• Ability to translate business requirements into metrics or KPIs, build and interpret reports, and propose actions based on analysis.
• Helping clients extract relevant information and define business questions.
• Functional understanding of data collection, tracking, and client implementation.
• At least one year of hands-on experience with Adobe Analytics.
• Basic understanding of digital analytics data filtering/structuring.
• Awareness of Adobe Analytics integration with other Adobe solutions.

Tools and Environments

Candidate should have familiarity with the following tools and environments is expected:

• Internet browser
  
• Microsoft Excel and PowerPoint
• Packet monitor
• FTP client
• Adobe Analytics Workspace
• Relevant debugging tools (Adobe Debugger, Omnibug, Observepoint, Charles)
• Admin console (Report console and Experience Cloud console)
• Adobe Launch (high level)
• Mobile services
• Adobe Experience Cloud (understanding product profiles and user groups)
• Adobe Help Center

What do we offer?

• Full-Length Mock Test with unique questions in each test set
• Practice objective questions with section-wise scores
• In-depth and exhaustive explanation for every question
• Reliable exam reports evaluating strengths and weaknesses
• Latest Questions with an updated version
• Tips & Tricks to crack the test
• Unlimited access

What are our Practice Exams?

• Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
• Practice exam questions have been created on the basis of content outlined in the official documentation.
• Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
• Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
• You can also create your own practice exam based on your choice and preference 

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