Salesforce Certified Marketing Associate Exam FAQs
How many questions will be there in the Salesforce Certified Marketing Associate Exam?
The Salesforce Certified Marketing Associate Exam consists of 40 multiple-choice questions, with a time limit of 70 minutes to complete.
What is the passing score for the Salesforce Certified Marketing Associate Exam?
The passing score for the Exam is 65% and above.
What is the knowledge requirement for the exam?
For the Salesforce Marketing Associate Certification Exam, candidates should have the following knowledge, skills, and experience:
- An understanding of basic marketing concepts, including metrics, target audiences, opt-in/opt-out processes, and compliance and privacy fundamentals.
- A foundational grasp of Marketing Cloud Engagement components and their functionality.
- The ability to navigate and use key features of Marketing Cloud Engagement.
- An understanding of how digital marketing tools can engage customers, generate leads, and meet business goals.
- Proficiency with Marketing Cloud Engagement email tools and features.
- A solid understanding of journeys and the Journey Builder in Marketing Cloud Engagement.
- Familiarity with the reporting and analytics tools within Marketing Cloud Engagement, including tracking key email metrics like open rates, click-through rates, and conversion rates.
What is the target audience for the Salesforce Certified Marketing Associate Exam?
The ideal candidate for the Marketing Associate role is someone who is familiar with the Salesforce Platform and has up to 6 months of hands-on experience with Salesforce Marketing Cloud Engagement. They are eager to explore marketing roles and tools, or may just be starting their journey towards a career in marketing.
Such candidates aim to deepen their understanding of Marketing Cloud Engagement and how it applies to various business scenarios. They are interested in building practical experience and may also consider pursuing advanced marketer certifications in the future. This role serves as a stepping stone for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.
What is the Salesforce Certified Marketing Associate Exam?
The Salesforce Certified Marketing Associate certification is designed for those aiming to start their career in an entry-level marketing role within the Salesforce ecosystem. It emphasizes the foundational knowledge, skills, and abilities of those new to Marketing Cloud Engagement and general marketing principles.
This entry-level certification is assessed through a multiple-choice exam, ideal for individuals with up to 6 months of experience in Salesforce Marketing Cloud Engagement. It equips aspiring Salesforce professionals with essential marketing knowledge, demonstrating how Marketing Cloud Engagement meets business needs following Salesforce’s best practices.
What are the major Salesforce Certified Marketing Associate exam topics?
The major topics include:
- Marketing Concepts 28%
- Marketing Cloud Engagement Basics 22%
- Email Sending and Journeys 22%
- Data Management 18%
- Reporting and Analytics 10%
What happens if I fail a Salesforce certification 3 times?
Salesforce updates all certification exams 3x per year in accordance with Salesforce release cycles (Winter, Spring, Summer). If you fail your third attempt within a release cycle, you must wait until the next release cycle begins before registering for the exam again.
Do Salesforce certifications expire?
If you fail to maintain your Salesforce Certifications after a certain amount of time has elapsed, they will expire and you will have to take the whole certification exam again.
What is the Salesforce Exam Candidate Code of Conduct?
At Salesforce, trust is a top priority, and safeguarding the security of Salesforce credentials is a shared responsibility. By participating in the Salesforce Credentialing Program, you must agree to the terms outlined in the Salesforce Credential and Certification Program Agreement.
Participants in the Salesforce Credentialing Program are expected to:
- Use official Salesforce study resources on Trailhead, including exam guides, trailmixes, and Trailhead courses to prepare for certification exams.
- Engage with the Trailblazer Community to find additional training, collaborate with peers, and connect with study groups or mentors.
- Follow the rules for both online proctored and in-person certification exams.
- Report any activity that compromises credential security to the Credential Security team.
For more: Check Here
