Boosting your career can be achieved in various ways, and one common approach is by obtaining professional certificates. These certificates not only facilitate upward career mobility but also demonstrate your commitment to your profession and personal growth. The Salesforce Marketing Cloud Administrator Certification Exam helps you to gain more confidence in the allied skills that you already possess and also makes you competent enough for the corporate atmosphere.
But, before you sit for any certification, it is very essential that you have all the information about the exam format, the exam policies and other all details which may prove costly if not comprehended in a perfect manner. Here, you will find all the necessary information related to the exam and will also come to know about some resources that you can use for preparation. Let us get underway!
About Salesforce Marketing Cloud Administrator Exam
To be a certified Salesforce Marketing Cloud Administrator, you need a solid understanding of features accessible to end-users and the configuration choices in Marketing Cloud. Additionally, you should be capable of addressing typical business needs and executing administrative tasks within Marketing Cloud, aligning with digital marketing best practices.
Who should take the exam?
The Salesforce Certified Marketing Cloud Administrator program is designed for administrators with the skills to configure Marketing Cloud products utilizing industry and product best practices.
- Initially, it’s essential to understand the features accessible to end-users and the configuration choices present in Marketing Cloud.
- Secondly, you need the ability to upkeep the Marketing Cloud platform, address common business needs, and execute administrative tasks within Marketing Cloud.
- Moreover, having 3-6 months of experience in administering a Marketing Cloud instance and previous exposure to digital marketing is necessary.
Knowledge Required
In addition, The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas:
- Firstly, Knowledge of governance and compliance with reference to digital marketing
- Secondly, Identify security best practices for data management, users, and permissions
- Thirdly, Implementation of account configuration including business unit structure, permissions, and security
- Fourthly, Management of subscriber data
- Furthermore, Evaluate data quality
- Also, Configure Marketing Cloud products (builders, studios)
- Also, Troubleshoot account configuration and user request
- In addition, Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
- Also, Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Lastly, Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
Exam Format
The exam format is described in the points below, followed by a table in the summarized form –
- The Salesforce Marketing Cloud Administrator exam doesn’t have a specific code. The certification questions may come in various formats like case studies, short answers, multiple-choice, mark review, drag and drop, etc.
- The exam has a time limit of 105 minutes, allowing ample time to attempt the 60 questions if you manage your time efficiently. Allocate your time wisely to answer and review the questions within the given timeframe.
- Candidates can take the exam in English.
- To pass the exam, you need to score a minimum of 67%. This is achievable with the right information and study resources at your disposal!
| 1. Exam Name Salesforce Marketing Cloud Administrator | 2. Exam Delivery Proctored Exam |
| 3. Exam Duration 105 mins | 4. Exam Format Multiple Choice and Multi-Response Questions |
| 5. Exam Type Cloud Administrator | 6. Number of Questions 60 Questions |
| 7. Eligibility/Pre-Requisite NIL | |
| 8. Exam Language English | 9. Pass Score 67% |
Let us now look at some of the exam policies that you need to know before sitting for the exam.
How to register for the Salesforce exam?
To register to follow the step below-
- To start, go to www.webassessor.com/salesforce and log in to Webassessor. If you don’t have a test taker profile, create one.
- Then, click on “Register for an Exam.” Find the exam you want and expand the section to see delivery options—choose between onsite proctored or online proctored. Click “Register” for your preferred method.
- Additionally, if you’re considering online proctored exams, review system requirements in our help article titled “Online Proctoring – Completing Your Exam Remotely.”
- Also, If you selected the onsite proctored exam:
- Select a testing centre.
- Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
- Else, If you selected the online proctored exam:
- Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
- All online proctored exams are automatically adjusted to the time zone of the location you inputted in your Webassessor profile details.
- Further, Click Select.
- Also, Review the exam and scheduling details for accuracy, click Checkout.
- Next, Enter your payment type. You can enter a voucher/coupon code and/or credit card.
- Subsequently, Certification exams are taxable per local laws; you will see any applicable tax listed during the checkout process.
- Then, Click Submit.
- Also, You will see a purchase confirmation screen. Click Done.
- Finally, An email confirming your purchase and registration will be sent to you
Exam Retaking Policy
The price of retaking the salesforce community consultant exam is 50% the actual amount of taking the exam. Therefore, the price for retaking the exam is $100.
Salesforce revises all certification exams three times a year, aligning with their release cycles (Winter, Spring, Summer). During each release cycle, you get three opportunities to attempt the same certification exam, such as the Salesforce Certified Administrator.
- If you don’t pass on your first try during a release cycle, you need to wait for 24 hours before trying again.
- If your second attempt in the same release cycle is unsuccessful, you must wait for 14 days before attempting for the third time.
- In case you don’t pass on your third attempt within a release cycle, you’ll have to wait until the next release cycle begins before you can register for the exam again.
Attempts will reset with the beginning of the next release cycle. So, you can take the same exam 3 times within one release cycle.
Course Outline
The Salesforce Marketing Cloud Administrator Course covers the following topics –
Digital marketing proficiency 13%
- Being able to describe governance and compliance in relation to digital marketing
- Recognizing security best practices for data, permissions, and PII
- Describing Marketing Cloud product offerings
Salesforce Documentation: Marketing Cloud Connect
Subscriber data management 18%
- Being able to describe the contact model in a given scenario
- Evaluating data quality in a given scenario
- Explaining preference and profile center concepts
Salesforce Documentation: Review Subscriber Data Management
Setup 38%
- Being able to implement the configuration of business units, users/permissions, and security/passwords in a given scenario
- Determining how to configure integrations in a given scenario
- Describing the features in Setup Home
- Describing Marketing Cloud extension products
Salesforce Documentation: Marketing Cloud Setup
Channel management 16%
- Given a scenario, describe the configuration of Mobile Studio.
- Given a scenario, describe the configuration of Email Studio.
- Given a scenario, describe the configuration of Social Studio and Advertising Studio.
- Explain the concepts and typical use cases of Journey Builder.
Salesforce Documentation: Review Channel Management
Maintenance 15%
- Given a scenario, describe solutions for data extraction and report generation.
- Given a scenario, monitor a Marketing Cloud account and provide system availability.
- Given a scenario, evaluate benefits of additional Marketing Cloud products.
Salesforce Documentation: Create Maintenance Plans
To know in details about the exam and preparation resources, you can also review the Salesforce Marketing Cloud Administrator Exam Online tutorial for preparation and in-depth knowledge of this exam.
Learning Resources for Salesforce Marketing Cloud Administrator
Several resources can aid in preparation, but it’s crucial to select the best ones to ensure success in the exam. Make sure that the resources you choose are reliable in terms of content and offers you a lot of practice along with a strong conceptual understanding of the topics. You can refer to books, online trainings, instructor led trainings and what not. All you have to keep in mind is that practice is the only way which can help in understanding concepts in a better way. This Salesforce Marketing Cloud Administrator Study Guide will provide you access to all the right resources to ace the exam.
Some resources that you can use are – official online training by Salesforce, Instructor-Led training, Documentations, online communities, Trailhead community and study groups and so on. You can also refer to practice tests and sample papers for the exam which are very necessary to practice in order to pass with flying colors. You can try a free Salesforce Marketing Cloud Administrator Practice Test now! The links for the official resources are also listed –
To get ready for this exam, Salesforce suggests a mix of hands-on experience, completing training courses, Trailhead trails, and self-study in the areas outlined in the Exam Outline section of this exam guide.
The self-study materials recommended for this exam include:
To continue developing your Salesforce skill set, visit Trailhead Academy to enroll in expert-led courses.
