Microsoft Dynamics 365 Marketing is a unified marketing automation tool that helps businesses in automating and simplifying their marketing tasks. MB-220 serves as the authorized certification exam for Microsoft Dynamics 365 Marketing, affirming the proficiency and understanding of professionals in utilizing the software to accomplish their marketing objectives. It measures a candidate’s knowledge and skills in using Dynamics 365 Marketing to create and manage marketing campaigns. Some technical skills required for this exam include:
- Dynamics 365 Marketing application: Candidates should be familiar with the Dynamics 365 Marketing application and its various features, such as lead scoring, customer journeys, and event management.
- Marketing automation: Candidates should have a strong understanding of marketing automation, including email marketing, social media management, and campaign tracking and analysis.
- Data analysis: Candidates should be able to analyze marketing data and use it to create effective marketing campaigns. This includes analyzing customer data, tracking campaign metrics, and identifying trends and patterns.
- Integration and customization: Candidates should understand how to integrate Dynamics 365 Marketing with other Microsoft applications, such as Dynamics 365 Sales and Power BI. They should also be able to customize Dynamics 365 Marketing to meet the needs of their organization.
In this blog, we will provide a comprehensive study guide for MB-220 that covers all the topics and skills needed to pass the exam and become a certified Microsoft Dynamics 365 Marketing professional. y following this guide and preparing thoroughly for the exam, you will be equipped with the skills and knowledge needed to excel in the field of marketing automation with Microsoft Dynamics 365 Marketing.
Glossary of Microsoft Dynamics 365 Marketing Terminology
Microsoft Dynamics 365 Marketing is a powerful marketing automation tool that enables organizations to manage their marketing campaigns more efficiently. It is a cloud-based application that provides a wide range of marketing features such as lead management, customer segmentation, email marketing, event management, and more. In this glossary, we will define some of the key terminologies used in Microsoft Dynamics 365 Marketing.
Glossary of Microsoft Dynamics 365 Marketing Terminology:
- Contact: A contact is an individual or an organization that has provided their information to the company.
- Lead: A lead is someone who has expressed interest in the products or services offered by a company and has the potential to become a customer.
- Marketing List: A marketing list is a collection of contacts or leads that are grouped together based on specific criteria.
- Customer Journey: A customer journey is a visual representation of a customer’s interaction with the company from the initial contact to the final purchase.
- Email Campaign: An email campaign is a marketing approach where emails are sent to a group of contacts or leads.
- Nurture Campaign: A nurture campaign is a marketing strategy that involves sending a series of targeted messages to a specific group of leads or customers.
- Landing Page: A landing page is a web page that is designed to capture the visitor’s information in exchange for a specific offer.
- Form: A form is a web page that is designed to capture the visitor’s information.
- Marketing Automation: Marketing automation means using machines to do repetitive marketing jobs like sending emails, making web pages, and handling social media.
- Event Management: Event management is the process of planning and executing marketing events such as webinars, conferences, and trade shows.
- Marketing Pages: Marketing Pages are web pages that are used to promote products or services, and capture leads.
- Dynamics 365 Connector: The Dynamics 365 Connector is a feature that enables Microsoft Dynamics 365 Marketing to integrate with other Dynamics 365 applications, such as Dynamics 365 Sales.
- Customer Segmentation: Customer Segmentation is like sorting customers or potential customers into different groups based on things like age or what they do.
- Personalization: Personalization is the process of tailoring marketing messages to an individual based on their interests, behavior, or previous interactions with the company.
- Campaign Automation: Campaign Automation is a feature that enables marketers to automate multi-channel campaigns, such as email, SMS, and social media.
- Click-Through Rate (CTR): Click-Through Rate is the percentage of people who click on a link in an email or other marketing message.
- Open Rate: Open Rate is the percentage of people who open an email or other marketing message.
- A/B Testing: A/B Testing is a method of testing two different versions of a marketing message to determine which one is more effective.
- Social Listening: Social Listening means keeping an ear on social media to understand what customers think, like, and do.
- Customer Relationship Management (CRM): Customer Relationship Management is like a plan to handle how we talk to customers so they like us more and keep coming back. Microsoft Dynamics 365 Marketing is a tool that works with other Dynamics 365 CRM apps to help us do this better.
- Lead Scoring: Lead Scoring is the process of assigning a score to a lead based on their behavior, interests, and other characteristics. This helps marketers prioritize their efforts and focus on leads that are most likely to convert.
- Sales Funnel: The Sales Funnel is like a picture showing how customers go from first hearing about something to actually buying it. It has steps like learning, thinking, and deciding.
- Dynamic Content: Dynamic Content is content that is tailored to the individual based on their behavior, interests, or previous interactions with the company.
- Multi-Channel Marketing: Multi-Channel Marketing is a strategy that involves using multiple channels, such as email, social media, and SMS, to reach customers and leads.
- Drip Campaign: A Drip Campaign is like a set of automatic messages that get sent bit by bit to a certain group of customers or potential customers.
- Marketing Analytics: Marketing Analytics is the process of measuring and analyzing marketing data to gain insights into customer behavior and improve marketing performance.
- Customer Lifetime Value (CLV): Customer Lifetime Value is the estimated value that a customer will bring to the company over their lifetime.
- Marketing Budget: The marketing Budget is the amount of money allocated to marketing activities.
- Return on Investment (ROI): Return on Investment is a measure of the profitability of a marketing campaign or activity.
- Marketing KPIs: Key Performance Indicators (KPIs) are metrics that are used to measure the success of marketing activities. Common marketing KPIs include lead generation, conversion rates, and customer retention.
By understanding the key terminologies used in the application, you can effectively use the platform to create and execute successful marketing strategies. This glossary provides a brief overview of some of the essential terminologies used in Microsoft Dynamics 365 Marketing.
Study Guide for Microsoft Dynamics 365 Marketing (MB-220) Exam
Microsoft Dynamics 365 Marketing is a strong tool for automating marketing tasks, making leads, customizing how customers are treated, and checking how well marketing works. To begin using it, Microsoft provides different official training classes and study materials. These are some of the main choices:
- Instructor-led Training Courses: Microsoft offers a range of instructor-led courses for Dynamics 365 Marketing, delivered in-person or online by certified trainers. Some of the most popular courses include:
- Dynamics 365 Marketing Functional Consultant Associate: This course is designed for functional consultants who want to learn how to configure and manage Dynamics 365 Marketing. It covers topics such as lead generation, customer journey orchestration, email marketing, and analytics.
- Dynamics 365 Marketing for Developers: This course is designed for developers who want to learn how to extend and customize Dynamics 365 Marketing using the Microsoft Power Platform. It covers topics such as building custom connectors, creating custom pages, and integrating with other systems.
- Dynamics 365 Marketing Bootcamp: This is an intensive, week-long course that covers all aspects of Dynamics 365 Marketing, from lead generation to reporting and analytics. It is designed for marketing professionals who want to become certified experts in the tool.
- Microsoft Learn: Microsoft Learn is an online learning platform that offers a wide range of self-paced courses and tutorials for Dynamics 365 Marketing. Some of the most popular courses include:
- Dynamics 365 Marketing Fundamentals: This course provides an overview of Dynamics 365 Marketing and its key features. It is designed for beginners who want to learn the basics of the tool.
- Creating Email Marketing Campaigns in Dynamics 365 Marketing: This course teaches you how to create and execute email marketing campaigns using Dynamics 365 Marketing. It covers topics such as segmenting your audience, creating email templates, and analyzing campaign performance.
- Creating Customer Journeys in Dynamics 365 Marketing: This course teaches you how to create and manage customer journeys using Dynamics 365 Marketing. It covers topics such as defining triggers, adding actions and conditions, and testing and publishing journeys.
- Microsoft Docs: Microsoft Docs is a comprehensive library of technical documentation for Dynamics 365 Marketing. It includes guides, tutorials, and reference materials on topics such as configuration, customization, and integration. Some of the most useful resources include:
- Dynamics 365 Marketing Implementation Guide: This guide provides step-by-step instructions for configuring and deploying Dynamics 365 Marketing in your organization.
- Dynamics 365 Marketing Developer Guide: This guide provides technical documentation for developers who want to extend and customize Dynamics 365 Marketing using the Microsoft Power Platform.
- Dynamics 365 Marketing User Guide: This guide provides detailed instructions and best practices for using Dynamics 365 Marketing to execute marketing campaigns and track performance.
By utilizing these official resources, you can gain a comprehensive understanding of Dynamics 365 Marketing and become proficient in its use.
Expert Tips to Pass the Microsoft Dynamics 365 Marketing (MB-220) Exam
Passing this exam will earn you the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification, which demonstrates your proficiency in using the Dynamics 365 Marketing application. Here are some expert tips to help you pass the MB-220 exam:
- Understand the Data Model: Dynamics 365 Marketing uses a data model to manage marketing data, including customer data, leads, marketing lists, and campaigns. You should have a good understanding of the data model and how data is stored and related to each other. This will help you understand how to create and manage marketing campaigns effectively.
- Know the Marketing Features: Dynamics 365 Marketing has a wide range of marketing features, including email marketing, customer journeys, event management, and social media marketing. You should understand how each feature works and how they can be used to create effective marketing campaigns. This will help you answer questions related to the features and their capabilities.
- Understand Segmentation and Targeting: Dynamics 365 Marketing allows you to create customer segments based on specific criteria, such as demographics, behavior, and interactions. You should understand how to create segments and use them to target specific audiences. This will help you answer questions related to segmentation and targeting.
- Know the Lead Management Process: Dynamics 365 Marketing allows you to manage leads throughout the marketing funnel, from lead capture to conversion. You should understand the lead management process and how to use workflows and automation to manage leads effectively. This will help you answer questions related to lead management and conversion.
- Understand Event Management: Dynamics 365 Marketing allows you to manage events, including registration, attendance, and follow-up. You should understand how to create and manage events and how to use event insights to improve your marketing campaigns. This will help you answer questions related to event management.
- Understand Marketing Analytics: Dynamics 365 Marketing provides insights and analytics to help you measure the effectiveness of your marketing campaigns. You should understand how to use these insights to optimize your campaigns and improve ROI. This will help you answer questions related to marketing analytics.
- Understand the Exam Format and Topics: The MB-220 exam consists of 40-60 multiple-choice questions that you need to answer in 150 minutes. The exam covers various topics, including marketing planning and execution, customer segmentation and targeting, lead management, event management, and marketing analytics. You should carefully study these topics and understand their interrelationships.
- Study the Official Microsoft Dynamics 365 Marketing Documentation: Microsoft provides official documentation for Dynamics 365 Marketing, which covers all the features and functionalities of the application. Studying this documentation can help you gain a deeper understanding of the application and prepare you for the exam.
- Use Exam Preparation Resources: There are many exam preparation resources available online, including study guides, practice exams, and online courses. You should use these resources to supplement your knowledge and gain more insights into the exam topics. Microsoft also offers an official course, “Dynamics 365 Marketing Functional Consultant Associate,” which is specifically designed to prepare you for the MB-220 exam.
- Take Practice Exams: Practice tests are a good way to check what you know and figure out what you need to get better at. Microsoft has official practice tests that are very similar to the real exams. You should do these practice tests many times until you feel sure about what you know and how skilled you are.
- Focus on the Hands-On Experience: Dynamics 365 Marketing is a practical application that requires hands-on experience to master. You should practice using the application to create marketing campaigns, manage leads, and analyze results. Microsoft provides a free trial version of Dynamics 365 Marketing that you can use to gain hands-on experience.
- Join a Study Group: Joining a study group can help you connect with other individuals who are preparing for the MB-220 exam. You can exchange knowledge and experiences, ask questions, and get feedback on your performance. Microsoft provides an official Dynamics 365 Marketing Community where you can find study groups and connect with other Dynamics 365 Marketing professionals.
- Manage Your Time Effectively: The MB-220 exam is time-limited, and you need to manage your time effectively to complete all the questions within the allocated time. You should read the questions carefully, answer the easier questions first, and then move on to the more difficult ones. Don’t spend too much time on a single question.
Passing the MB-220 exam requires a combination of knowledge, skills, and experience. By following these expert tips, you can increase your chances of success and earn your Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Microsoft Dynamics 365 Marketing Functional Consultant (MB-220) Exam Guide
MB-220 Microsoft Dynamics 365 Marketing exam is designed to assess the knowledge and skills of professionals who want to demonstrate their expertise in the field of marketing automation with Dynamics 365. This exam is intended for individuals who work in marketing roles or are responsible for implementing marketing solutions with Dynamics 365.
The exam covers a wide range of topics related to marketing automation, including customer journey creation, email marketing, lead management, segmentation, and analytics. It also tests the candidate’s ability to integrate Dynamics 365 Marketing with other Microsoft products, such as Power Apps and Power BI. To pass the exam, candidates must have a deep understanding of marketing automation concepts and a solid grasp of how to use Dynamics 365 Marketing to create and implement marketing campaigns.
The MB-220 exam consists of approximately 40-60 multiple-choice questions, and candidates have two hours to complete it. The exam can be taken online, and candidates must register with Microsoft to receive a unique exam link. Passing the exam requires a score of at least 700 out of 1000 points. Once the exam is successfully completed, the candidate is awarded the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification, which can be used to demonstrate their proficiency in marketing automation with Dynamics 365 to potential employers or clients.
Explore the Exam Topics
The Microsoft Dynamics 365 for Marketing (MB-220) exam covers the topics including –
Configure Dynamics 365 Customer Insights – Journeys (10–15%)
Configure the Customer Insights – Journeys app
- Configure forms, including adding columns to forms and changing form layouts (Microsoft Documentation: Add, move, configure, or delete columns on a form)
- Configure views, including adding columns to views
- Configure the model-driven app (Microsoft Documentation: What are model-driven apps in Power Apps?)
- Create and configure columns in tables
Configure organization settings
- Configure domain authentication
- Configure SMS providers, including Microsoft Azure Communication Services (Microsoft Documentation: Configure SMS provider)
Configure and manage marketing settings
- Configure form matching strategies (Microsoft Documentation: Manage Customer Insights – Journeys forms)
- Configure compliance profiles
- Configure brand profiles (Microsoft Documentation: Create a device profile in Microsoft Intune)
- Configure UTM tracking (Microsoft Documentation: Measure marketing effectiveness using UTM codes)
- Configure audiences
- Configure frequency capping
Manage segments and preferences (15–20%)
Creating and managing segments
- Create and manage marketing segments (Microsoft Documentation: Create a dynamic segment)
- Create segments by using Copilot Query Assist
- combine segments using union, exclude, or intersect logic (Microsoft Documentation: Segment Query definition)
- Create a segment within a customer journey
- Describe table relationships
- Describe Customer Insights – Data tables
Manage preference centers
- Create and manage preference centers
- Describe how consent is managed and enforced for email and text messages (Microsoft Documentation: Manage consent for email, SMS (text), and custom channel messages)
- Configure opt-in and double opt-in
- Describe consent purposes and topics
- Import consent records (Microsoft Documentation: Migrate consent records to Customer Insights – Journeys)
- Describe multi-brand preference centers
Manage leads, contacts, and accounts (1–5%)
Managing leads
- create leads (Microsoft Documentation: Create or edit leads)
- Manage the leads lifecycle
- Create and manage lead scoring models (Microsoft Documentation: Design Lead Scoring Model)
Create and manage accounts and contacts
- Create and manage accounts
- Create and manage contacts
- Create and manage activities and activity templates (Microsoft Documentation: Create activity marketing templates for activity tiles)
Manage marketing channels (25–30%)
Create marketing emails
- Create a marketing email
- Describe the HTML editor feature in a marketing email (Microsoft Documentation: Create and design a marketing email message)
- Create and use reusable content blocks
- Define mandatory fields for email
- Add dynamic content to email (Microsoft Documentation: Add dynamic content to email messages)
- Add conditional content to email
- Validate email content for compliance by using the Accessibility Checker
- Check spam scores for email content by using Spam checker (Microsoft Documentation: Use AI to check your message-content spam score)
- Personalize email content
- Describe the content ideas copilot
- Use specialized links
- Include iCalendar files and documents from the asset library (Microsoft Documentation: Set up an Asset Library to store image, audio, or video files)
Distribute marketing emails
- Define message requirements
- Validate and publish email messages
- Send emails without building a journey
- Prevent duplicate sends
Create and manage other channels
- Create outbound text messages
- Add SMS keywords to a text message
- Personalize text messages
- Manage SMS keywords
- Configure push notifications
- Include Customer Voice surveys in messages
Create and manage forms
- Manage form templates
- Create and manage forms
- Embed forms in external websites
- Implement form capture for externally managed forms
- Review form submissions
- Describe form hosting options
- Describe use cases for extending forms by using JavaScript
- Configure form validation rules
Manage journeys (20–25%)
Configure journey orchestration
- Create a journey by using a segment
- Configure a journey by using a trigger
- Configure A/B testing and review test results
- Configure a business goal and measure progress
- Add journey reminders
- Define journey exit conditions
- Add channel optimization to a journey
Manage journey triggers
- Describe trigger types
- Describe custom triggers
- Create a trigger for a Dataverse record change
- Use a custom trigger to run a Power Automate flow
- Use conditions in triggers
- Move custom triggers between environments
Explore insights and analytics
- Analyze marketing outcomes
- Track campaigns by using UTM codes
Manage events and webinars (10-15%)
Create and configure events and webinars
- Create an event
- Configure an event as a Microsoft Teams webinar
- Configure an event as a Microsoft Teams Live event
- Configure event agenda, including sessions and tracks
- Manage speakers and event team members
- Create and manage event forms
Manage events
- Manage event registrations, including attendee check-in and cancellations
- Manage registration, waitlists, and attendees
- Configure event capacity and passes
- Describe the event management dashboard and event analytics
Why should you become a Microsoft Dynamics 365 Marketing Functional Consultant?
As a Microsoft Dynamics 365 Marketing Functional Consultant, you would play a vital role in helping businesses leverage the full potential of the Dynamics 365 Marketing platform. There are several reasons why someone might consider becoming a Microsoft Dynamics 365 Marketing Functional Consultant.
Here are some reasons why you may want to consider becoming a Dynamics 365 Marketing Functional Consultant:
- High Demand for Microsoft Dynamics 365 Marketing Consultants: Microsoft Dynamics 365 Marketing is a widely used marketing automation platform, and there is a growing demand for consultants with expertise in this area. As a result, there are many job opportunities available for Microsoft Dynamics 365 Marketing Functional Consultants.
- Competitive Salary: As demand for Microsoft Dynamics 365 Marketing Consultants increases, the salary for these positions also tends to rise. According to Payscale, the average salary for a Microsoft Dynamics 365 Marketing Functional Consultant is around $85,000 per year in the United States.
- Dynamic and Challenging Work: If you’re a Microsoft Dynamics 365 Marketing Functional Consultant, your job is to talk to clients, learn what they need for their business, and create marketing automation solutions that match those needs. It’s an interesting job because each client has different needs, so you’ll have to come up with solutions that fit each one.
- Opportunity for Growth: As you gain experience and expertise in Microsoft Dynamics 365 Marketing, there are opportunities for growth and advancement within the field. For example, you may be able to move into a leadership role or specialize in a particular aspect of marketing automation.
- Positive Impact on Business: By helping clients implement effective marketing automation solutions, you can have a positive impact on their business outcomes. This can be rewarding and fulfilling work, as you help clients achieve their goals and improve their bottom line.
Overall, becoming a Microsoft Dynamics 365 Marketing Functional Consultant can be a great career choice for those who are interested in marketing automation, enjoy working with clients, and want to have a positive impact on business outcomes.
Who should take the Microsoft Dynamics 365 Marketing (MB-220) exam?
The Exam MB-220: Microsoft Dynamics 365 Marketing Course is primarily designed for the following list of candidates-
- IT and Marketing professionals
- IT Professionals, Sales, and Marketing Specialists
- Microsoft Dynamics 365 Customer Engagement functional consultants
What are the skills you will gain from the Microsoft Dynamics 365 Marketing Functional Consultant certification?
The Microsoft Dynamics 365 Marketing Functional Consultant certification program is designed to provide individuals with the necessary skills and knowledge to help businesses plan, execute, and analyze marketing campaigns using the Dynamics 365 Marketing platform. Here are some of the key skills you can expect to gain from this certification:
- Understanding of Dynamics 365 Marketing: You will gain a deep understanding of the Dynamics 365 Marketing platform, including its features and capabilities. You will learn how to use the platform to plan and execute effective marketing campaigns, as well as how to analyze the results of your campaigns.
- Marketing Strategy: You will develop a comprehensive understanding of marketing strategy and how it relates to the Dynamics 365 Marketing platform. You will learn how to develop effective marketing plans that align with business objectives and how to leverage the platform to execute those plans.
- Campaign Execution: You will learn how to create and execute effective marketing campaigns using the Dynamics 365 Marketing platform. This includes creating and managing email campaigns, webinars, events, and social media campaigns.
- Data Analysis: You will learn how to analyze marketing campaign data to measure effectiveness, identify trends, and make data-driven decisions. You will learn how to use the reporting and analytics tools in Dynamics 365 Marketing to gather insights and optimize campaigns.
- Marketing Automation: You will learn how to automate marketing tasks using the Dynamics 365 Marketing platform. This includes setting up automated campaigns, lead scoring, and lead nurturing campaigns.
- Collaboration: You will learn how to collaborate with other stakeholders, such as sales and customer service teams, to ensure that marketing campaigns are aligned with business objectives and customer needs.
- Customer Relationship Management (CRM): You will learn how to integrate the Dynamics 365 Marketing platform with other CRM systems, such as Dynamics 365 Sales, to ensure that customer data is accurately captured and used to inform marketing campaigns.
- Personalization: You will learn how to use personalization features in Dynamics 365 Marketing to create targeted and personalized marketing messages that resonate with customers.
- A/B Testing: You will learn how to use A/B testing to optimize marketing campaigns and improve conversion rates. This includes testing different messaging, offers, and creative elements to determine which performs best.
- Lead Generation: You will learn how to use the Dynamics 365 Marketing platform to generate leads and build pipelines. This includes creating landing pages, lead capture forms, and lead scoring models.
- Email Marketing: You will learn how to create effective email marketing campaigns using the Dynamics 365 Marketing platform. This includes designing emails, writing effective subject lines, and segmenting email lists.
- Project Management: You’ll discover how to handle marketing projects all the way through, starting from the planning phase, doing the work, and looking at the results. This means you’ll work with teams that have people from different areas, and you’ll keep track of schedules and costs.
Overall, the Microsoft Dynamics 365 Marketing Functional Consultant certification program will provide you with a comprehensive understanding of the Dynamics 365 Marketing platform, marketing strategy, and how to execute effective marketing campaigns. These skills will enable you to help businesses improve their marketing efforts and achieve their business objectives.
Key Takeaways for the Microsoft Dynamics 365 Marketing (MB-220) exam
Here are the key takeaways from the Microsoft Dynamics 365 Marketing (MB-220) exam:
- Microsoft Dynamics 365 Marketing is a comprehensive marketing automation tool designed for businesses of all sizes.
- The MB-220 exam measures your knowledge of Dynamics 365 Marketing functionality, including lead and customer management, email marketing, and event management.
- Key topics covered in the exam include creating marketing content, managing customer journeys, using customer insights, and analyzing marketing data.
- To pass the MB-220 exam, you will need a solid understanding of Dynamics 365 Marketing’s features and capabilities, as well as practical experience using the tool in real-world scenarios.
- Preparation for the exam should include studying Microsoft’s official exam guide, reviewing relevant documentation and resources, and practicing with sample questions and scenarios.
- Dynamics 365 Marketing integrates with other Microsoft products like Power BI, PowerApps, and Dynamics 365 Sales to provide a complete solution for marketing, sales, and customer engagement.
- The exam covers the use of marketing pages and forms, landing pages, and subscription centers, and how to customize them using the drag-and-drop designer or code editor.
- You will need to know how to create and manage marketing lists, leads, and customers, as well as how to track interactions with them using the Dynamics 365 Marketing platform.
- The exam will test your ability to create and manage customer journeys, including defining triggers, actions, and conditions for automated marketing campaigns.
- You should have a good understanding of how to use the Dynamics 365 Marketing insights feature to analyze customer behavior and campaign performance, as well as how to use the customer segmentation feature to target specific groups of customers.
- The exam covers event management, including how to create and manage virtual and in-person events, manage registrations and attendees, and track event-related activities in Dynamics 365 Marketing.
Experts’ Corner
Becoming a certified Microsoft Dynamics 365 Marketing professional through the MB-220 exam is a valuable asset for any marketer or business looking to enhance its marketing automation capabilities. This study guide provides a detailed overview of all the topics covered in the exam, including email marketing, customer journey automation, lead management, and more. By following this guide and preparing thoroughly for the exam, you will be equipped with the skills and knowledge needed to excel in the field of marketing automation with Microsoft Dynamics 365 Marketing.
