Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Email Specialist Certification helps the candidate to develop knowledge, skills, and experience in email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application. Also, this will be an added advantage to those candidates who want to develop a career in analytics, email marketing, and email campaigns.
Skills Acquired
Salesforce Marketing Cloud Email Specialist Certificationhas the recognition of marketing jargon and best practices and has the experience, skills, and knowledge to:
- Build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.
- Build relational data models.
- Send emails using email application sending methods.
- Build complex email automation.
- Create reports of email tracking data.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
Exam Pre-requisites
The candidate who wants to give Salesforce Marketing Cloud Email Specialist should have 6 months to 1 year of experience utilizing the Marketing Cloud Email application and associated tools. Also, Email Essentials (EEB101) course attendance will be an added advantage.
Exam Details
The Salesforce Marketing Cloud Email Specialist Exam Questions are in multiple-choice/multiple-select format. The passing score for the exam is 65% and also, you are given 90 minutes to complete the exam. The exam can be taken as a Proctored exam delivered onsite at a testing center or in an online proctored environment.
Exam Registration
For registration yourself for the examination, follow the steps mentioned below:
- Go to the Salesforce Marketing Cloud Email Specialist exam guide page.
- Scroll down to Schedule now, you will be directed to Kryterion Global Testing Solution page who is the only official exam conducting partner of Salesforce.
- After that create a new registration and follow the prompt.
- Locate the exam you wish to schedule and expand the section to view the delivery options. Also, you can choose to register for the exam as onsite proctored or online proctored. Click the Register button for the delivery method you prefer.
- However, if you are interested in online proctored exams, review all system requirements in our help article: Online Proctoring – Completing Your Exam Remotely.
- However, if you selected the onsite proctored exam:
- Then select a testing center.
- Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgment checkbox.
- If you selected the online proctored exam:
- Then select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgment checkbox.
- All online proctored exams are automatically adjusted to the time zone of the location you inputted
- Finally, make the payment and complete your registration.
Exam Policies
There are some policies that every candidate is should follow. These terms and conditions give an insight into the candidate related to the cancellation, re-certification, and validity of the certificate. Also, these exam policies help candidates understand and gather all the necessary information about after the exam or before exam procedures. The candidate should check these policies once before completing the registration to avoid any kind of confusion in the future.
For more information click, Salesforce Marketing Cloud Email Specialist FAQ
Check: Salesforce Marketing Cloud Email Specialist Interview Questions
Course Outline
Salesforce Marketing Cloud Email Specialist Course covers the following domains:
Email Marketing Best Practices: 10%
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign. (Salesforce Documentation: Marketing Cloud)
- Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, differentiate elements of an email that can impact message deliverability. (Salesforce Reference: Email Deliverability Best Practices for Email Studio)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies. (Salesforce Documentation: Acquire New Subscribers)
Content Creation and Delivery: 24%
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, create and customize an email message to meet customers’ needs. (Salesforce Reference: Email Customers in Salesforce Classic)
- Given a customer scenario, configure send settings to meet the customer requirements. (Salesforce Reference: How to Create an Email Marketing Campaign from Scratch)
- Given a customer scenario, organize and manage email campaign content.
Marketing Automation: 26%
- Given a customer scenario, recommend the appropriate marketing automation solution. (Salesforce Reference: What Is Marketing Automation?)
- Given a customer scenario, build the appropriate Automation Studio solution.
- Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management: 26%
- Given desired output requirements, setup Data Extensions in Marketing Cloud.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud.
- Given a customer’s business requirements, configure segmentation tools to model subscribers and data. (Salesforce Reference: Learn About Segmentation Tools)
- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics: 14%
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means. (Salesforce Reference: Define Measures in Marketing Cloud Email Studio)
- Given an email campaign, describe the steps involved to analyze the performance results. (Salesforce Reference: Run the Salesforce Optimizer App)
- Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. (Salesforce Reference: Schedule and Run a Reporting Snapshot)
- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
Preparatory Guide for Salesforce Marketing Cloud Email Specialist
Preparing with the right resources is the key to clear any exam. Moreover, you need consistency and determination throughout your journey towards the exam. Further, you must follow a study pattern while learning from authentic and genuine resources. This Salesforce Marketing Cloud Email Specialist Study Guide will act as a bridge for your career advancements. Success can be achieved only with the right methodology and determination. Let’s discuss step by step-
Refer the Exam Guide
The course domains and modules act as a blueprint for the exam. It is important to practice from the correct material and follow the right steps. Therefore, you must refer to the Salesforce Marketing Cloud Email Specialist official exam guide. Also, objectives play an important role, so follow this step successfully. Below are the objectives of the Salesforce Marketing Cloud Email Specialist examination:
- Email Marketing Best Practices: 15%
- Email Message Design: 13%
- Content Creation and Delivery: 18%
- Marketing Automation: 19%
- Subscriber and Data Management: 28%
- Tracking and Reporting: 7%
Learning Resources
The Salesforce Marketing Cloud Email Specialist Study Material is as follows:
Salesforce Marketing Cloud Email Specialist Training
Trailhead training and study guide will not only help you in acing the examination but it will also help you to develop a clear and better understanding of the concept. With Trailhead, you can review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide, and study the information related to those topics.
Training Course is your key to successfully pass the exam. You can easily get acquainted with training courses for the same. Salesforce offers the candidate with quite a few options to choose from. You can buy Salesforce Certified Marketing Cloud Email Specialist by Saransh Paliwal for practicing and preparing for the examination.
Join a Study Group
It is essential to stay connected with people who have similar aims as you. This will not help you clarify your doubts but it will also help to gain additional knowledge related to the Salesforce Marketing Cloud Email Specialist. You should join some study groups where you can discuss the concepts with the people who have the same goal. This will help the candidate throughout their preparation.
Practice Test
After putting in lots of effort while preparing for the examination, it is very important to get your hands on Salesforce Marketing Cloud Email Specialist Practice Tests. The practice test is very beneficial in preparing for the Salesforce Marketing Cloud Email Specialist examination. Start practicing now!
