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Salesforce Marketing Cloud Administrator FAQ

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Salesforce Marketing Cloud Administrator FAQ

What is Salesforce Marketing Cloud Administrator exam?

The Salesforce Certified Marketing Cloud Administrator exam is outlined for administrators who can configure Marketing Cloud products employing industry and product best practices. Candidates are usually familiar with the data structure in subscriber data management and can fully navigate Setup. 

What is the job role of a  Marketing Cloud Administrator?

Certified Marketing Cloud Administrators can successfully troubleshoot account arrangement and user requests. The Salesforce Certified Marketing Cloud Administrator candidate should be prepared to show their knowledge, skills, and experience in the following fields: 

  • Knowledge of governance and compliance with reference to digital marketing
  • Identify security best practices for data management, users, and permissions
  • Implementation of account configuration including business unit structure, permissions, and security
  • Management of subscriber data
  • Evaluate data quality 
  • Configure Marketing Cloud products (builders, studios)
  • Troubleshoot account configuration and user request
  • Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
  • Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
  • Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

Is Salesforce certification in demand?

Salesforce certification helps you get advanced knowledge about the Salesforce platform.  It validates your skills and enhances extreme knowledge in Salesforce field which is, in turn, beneficial for your career growth. Being recognised around the globe, employers are eagerly looking out for Salesforce certified Professionals. Therefore the demand is obviously soaring high.

What are the learning objectives for the Salesforce Marketing Cloud Administrator exam?

The Salesforce Marketing Cloud Administrator exam is divided into the following parts:

  • Digital Marketing Proficiency: 13%
  • Subscriber Data Management: 18%
  • Setup: 38%
  • Channel Management: 16%
  • Maintenance: 15%

How Many questions are there in the Salesforce Exam?

There are 60 Multiple Choice questions in the exam.

What is the duration of the Salesforce Exam?

Time Duration for the Exam is 105 minutes.

How much does the Salesforce Marketing Cloud Administrator exam Cost?

The exam will cost you $200 USD.

What is the Passing score of Salesforce Marketing Cloud Administrator Exam?

65% is the passing score of the Exam.

How can I prepare for the Salesforce Marketing Cloud Administrator exam?

The candidate has to follow some preparatory step which is mentioned in our tutorial i.e. visiting the official, reading and understanding related books and guides, learning objectives, trying their hands-on practice test etc. 

How do I check my Salesforce certification?

To verify your Salesforce certification, you need to visit the Trailhead Verification Page. Then, you need to enter your email under the “Certification Holders: Check Your Status”. Your credential details will be emailed to you.

How do I maintain my Salesforce certification?

To maintain your Salesforce Certification you need to complete all the Trailhead Maintenance Modules. Keep a check on the available updates for your certification at Trailhead official website.

For how long is my certification valid?

The Salesforce certifications are valid for a period of 3 years.

What is the fee for retaking the exam?

The retake exam fee is USD 100 plus applicable taxes as required per local law. 

What are the modes to take the Exam?

The exam can be taken up in two ways. It can either be offsite proctored or online proctored. Choose the one based on your schedule.

How to register for the Salesforce exam?

To register to follow the step below-

  • Log in to Webassessor at www.webassessor.com/salesforce. If you do not already have a test taker profile in Webassessor, you will need to create one.
  • Click Register for an Exam.
  • Locate the exam you wish to schedule and expand the section to view the delivery options. You can choose to register for the exam as onsite proctored or online proctored. Click the Register button for the delivery method you prefer.
  • If you are interested in online proctored exams, review all system requirements in our help article: Online Proctoring – Completing Your Exam Remotely.
  • If you selected the onsite proctored exam:
  • Select a testing centre.
  • Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
  • If you selected the online proctored exam:
  • Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
  • All online proctored exams are automatically adjusted to the time zone of the location you inputted in your Webassessor profile details.
  • Click Select.
  • Review the exam and scheduling details for accuracy, click Checkout.
  • Enter your payment type. You can enter a voucher/coupon code and/or credit card.
  • Certification exams are taxable per local laws; you will see any applicable tax listed during the checkout process.
  • Click Submit.
  • You will see a purchase confirmation screen. Click Done.
  • An email confirming your purchase and registration will be sent to you.
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