Salesforce Marketing Cloud Account Engagement Consultant Exam FAQs
How many questions will be there in the Salesforce Marketing Cloud Account Engagement Consultant?
There will be a total of 60 multiple-choice questions in the Exam.
What is Salesforce Marketing Cloud Account Engagement Consultant Exam fees?
The Exam fee is $200 USD per registration.
What is the passing score for the Salesforce Marketing Cloud Account Engagement Consultant Exam?
The passing score for the Exam is 68% and above.
What is the knowledge requirement for the exam?
The Salesforce Certified Marketing Cloud Account Engagement Consultant candidate should have the following experience, skills, and knowledge:
- Identify and comprehend a customer’s current marketing-to-sales strategy.
- Align customer goals with Account Engagement features.
- Develop a strategy to meet business needs based on key performance indicators analysis.
- Suggest automation processes to fulfill business objectives.
- Recommend tools and features such as Sales Emails, Alerts, and Einstein Account Engagement to implement the marketing-to-sales strategy.
- Create and advise on a data and content migration strategy.
- Explain the implications and importance of technical setup.
- Review and recommend improvements to existing lead qualification strategies for integration into Account Engagement.
- Review and recommend improvements to existing lead nurturing strategies for integration into Account Engagement.
- Review and recommend improvements to existing lead generation strategies for integration into Account Engagement.
- Develop and recommend scalable methods for organizing data and assets within Account Engagement.
- Analyze data from Account Engagement reporting tools to optimize the system.
- Set up and interpret B2B Marketing Analytics reports and dashboards.
- Manage diverse goals and objectives across company divisions using Account Engagement Business Units.
- Understand data governance, including record syncing and user management.
- Maintain data hygiene, authorization, and organization.
- Develop and manage the integration between Account Engagement and Salesforce.
Who should take the Exam?
The exam is for those consultants who have over a year of practical experience with the Account Engagement Lightning App and the Salesforce Platform. While they should be familiar with best practices for B2BMA and its standard features, they don’t need extensive expertise in the subject. These consultants have the skills to facilitate and consult, allowing them to gather business requirements, design various solution options, and implement them effectively to meet business objectives.
What is Salesforce Marketing Cloud Account Engagement Consultant Exam?
The Salesforce Certified Marketing Cloud Account Engagement Consultant certification is aimed at professionals who have hands-on experience with implementing the Account Engagement application and can articulate related Salesforce administration concepts. These consultants are skilled in administering and configuring Account Engagement and can design and deploy solutions that align with customer business needs, ensuring they are sustainable and scalable. This certification covers the full range of the Account Engagement application and its integration within the Salesforce platform.
What happens if I fail a Salesforce certification 3 times?
Salesforce updates all certification exams 3x per year in accordance with Salesforce release cycles (Winter, Spring, Summer). If you fail your third attempt within a release cycle, you must wait until the next release cycle begins before registering for the exam again.
Do Salesforce certifications expire?
If you fail to maintain your Salesforce Certifications after a certain amount of time has elapsed, they will expire and you will have to take the whole certification exam again.
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