Salesforce Certified Pardot Consultant
The Salesforce Certified Pardot Consultant exam is planned for individuals who have expertise implementing the Pardot statement and can explain Salesforce management concepts that correlate to Pardot features. The certification exam comprises the Pardot purpose and its integration on the Salesforce platform. So, the potential candidates should be responsible to invent and implement solutions using Pardot’s marketing-automation abilities that match customers’ business necessities and long-term commitment goals.
Recommended Knowledge
- Identifying and understanding a customer’s current marketing to sales tactics.
- Mapping customers aim to Pardot features.
- Recommending automation methods to accomplish business objectives.
- Articulating the connections and importance of technical setup.
- Analyzing existing lead requirement strategy and making suggestions for translating into Pardot.
- Interpreting data generated in Pardot reporting means to make recommendations for system optimization.
- Set up and evaluate reports/dashboards in B2B Marketing Analytics.
- Administering differing objectives in distributions of a company using Pardot Business Units.
- Developing and administering integration between Pardot and Salesforce.
- Investing time in examining the resources listed in this Exam Guide and any supplementary study materials provided by Pardot.
Salesforce Pardot Consultant Interview Questions
Now, let us look at some Salesforce Pardot Consultant Interview Questions
Exam Details
Salesforce Certified Pardot Consultant exam has approximately 60 questions which are in the form of multiple-choice or multiple-response. Further, a candidate will be allotted 90 minutes to complete the exam. The passing score for the exam is 68%. Also, the registration fee for the exam is USD 200.
Scheduling the exam
The Salesforce exam can be scheduled either at an onsite proctored center or online with a virtual proctor. You can select either of them. Candidates who wish to appear for the exam must create an account on Webassessor.
Exam Detailed Course Outline
Evaluation (17%)
- An assessment of a customer’s modern Salesforce and Pardot view as well as business objectives, analyzing and making recommendations on a path forward
- Designing a strategy to recognize customer business demands based on marketing trends using currently accessible tools and methods
Account Configuration (20%)
- Articulating the implications and importance of technical setup (Salesforce Documentation: Account Settings)
- Developing a plan to maintain data integrity during data migration (Salesforce Documentation:Your Guide to Asset and Data Migration)
- Given a usage governance plan, produce and recommend a strategy that approaches organization and authorization (Salesforce Documentation: Using Naming Convention)
Automating Business Processing (17%)
- Recommending the best automation tool such as automation rule, dynamic list, completion action, segmentation rule (Salesforce Documentation: Choosing the Right Automation Tool)
- Designing an order of events in Pardot to complete a marketing initiative like assets, automation, notifications, etc (Salesforce Documentation: Choose the Right Automation Tool)
- Producing and implementing a lead nurturing strategy
Email Marketing (10%)
- Applying email marketing standards and best methods to customer business requirements (Salesforce Documentation: Pardot Email Marketing Overview)
Lead Management (14%)
- Making and recommending a lead generation procedure including Pardot assets (Salesforce Documentation: Pardot Lead Scoring and Qualification)
- Suggesting a model route passed and unqualified leads over the business
Personalizing the Prospect Experience (8%)
- Prescribing ways to personalize the prospect knowledge (Salesforce Documentation: Pardot Dynamic Content Training)
- Creating a plan to meet a company’s permission management requirements
Reporting, Metrics, and Analytics (11%)
- Approving the technical set-up demands for reporting and analytics (Salesforce Documentation: Pardot Reporting Overview)
- Classifies reporting purposes to solve a given scenario
Salesforce Engage (3%)
- Configuring Salesforce Engage for sales use (Salesforce Documentation: Setup Salesforce Engage)
- Summarizing the benefits of Salesforce Engage (Salesforce Documentation: Salesforce Engage)
Exam Policies
Salesforce Certification provides exam policies to support the candidates by providing every detail related to the certification program. These exam policies help candidates understrand and gather all the necessary information about after the exam or before exam procedures. This also includes the exam retaking process, rules to be followed during the exam time, and other information about the exams and its testing centres.
For More Visit: Salesforce Certified Pardot Consultant FAQs
Learning Resources for Salesforce Certified Pardot Consultant
Exam Guide
Candidates preparing for the Salesforce exam must go through the exam guide made available on the official site. This exam guide provided by the Salesforce is a perfect blend of information that the potential aspirants may need. The exam guide is designed in a manner that can help you study and prepare for your exam in the most efficient manner. Make sure you bookmark this exam guide so that you can go back anytime you want and review the information.
Trailhead Live
Preparing for the exams is not a cakewalk, rather it requires focus and preparation from the most authentic and reliable resources. Talking about the same, Salesforce provides Trailhead Live services to help candidates strengthen their base and further prepare for the exam. These trailheads live are basically live and on-demand videos from experts on today’s most in-demand skills. These videos can be watched anywhere and anytime depending on the candidate’s choice.
Trailblazer Community
Trailblazer Community is most the easiest yet the most efficient way to get an answer to your problems. On joining the community, you can exchange ideas, ask and answer questions, join featured groups. All you have to do is type your problem or doubts under the header named “What would you like to know?” and all your problems will vanish. We can totally vouch for this one. Don’t forget to join and enjoy the benefits under one roof.
Trailhead Academy
Salesforce has a lot to offer to its potential candidates with a view to arming their preparation process. Trailhead Academy is what we are talking about, which is designed with an intent to provide in-person and virtual learning experiences around the world. Trailhead academy comes with a golden opportunity for the candidates to learn directly from industry experts.
Practice Tests
Since practice tests are one of the crucial steps, candidates preparing for the Salesforce exam must not skip them while appearing for the exam. We highly recommend candidates to go through as many practice tests as they can. The reason being, practice tests help in building confidence as well as prepare you for the actual exam in a timed environment. The Internet offers a myriad of practice tests, so make sure you go for the most reliable one as it will increase your chances of passing the exam in the first attempt.
