Salesforce Certified AI Associate

The AI Associate Credential Exam centers around the core principles and functionalities of artificial intelligence (AI) and data in relation to CRM. It is designed for individuals of any background, including business leaders and professionals, regardless of whether they are newcomers to AI or have prior experience. Earning this certification demonstrates essential skills in ethical AI and data usage, serving as a stepping stone toward more advanced technical certifications in this field.

Knowledge Area:

Candidates for the Salesforce Certified AI Associate should have a foundational understanding of Salesforce’s core features and be comfortable navigating its platform. The exam is designed for individuals looking to showcase their knowledge, skills, or experience in the following areas:

• Fundamental AI concepts, including types such as predictive analytics, machine learning, natural language processing (NLP), and computer vision.
• Salesforce’s Trusted AI Principles, especially in relation to CRM systems like Salesforce and its product ecosystem.
• The importance of data quality, preparation, cleansing, and governance in the training and optimization of AI models.
• Ethical and responsible data management, addressing aspects like privacy, bias, security, and compliance.
• The ability to engage with stakeholders in discussions on how AI can enhance business operations, identifying opportunities for AI-driven improvements while recognizing potential challenges.

Furthermore, a candidate for this certification is not required to:

• Understand how AI models are integrated into Salesforce workflows or the security concerns related to AI data and models.
• Be familiar with compliance requirements or data protection regulations in AI implementations.
• Know how to customize AI features, such as modifying AI models, generating custom predictions, or integrating additional data sources into AI solutions.
• Have advanced knowledge of complex statistical methods, sophisticated machine learning algorithms, or deep learning structures.
• Be skilled in advanced data science, AI research, custom model development, complex AI architecture, or large-scale AI deployments.
• Have experience in configuring or developing Salesforce products.

Exam Details

The Salesforce Certified AI Associate exam consists of 40 multiple-choice questions, with a time limit of 70 minutes. A passing score of 65% is required. The exam can be taken either at a proctored testing center or online in a proctored environment. No reference materials, whether hard-copy or online, are allowed during the exam, and there are no prerequisites for taking it.

Course Outline

The Salesforce Certified AI Associate exam covers the following topics:

1. Understand AI Fundamentals (17)%

• Explaining the basic principles and applications of AI within Salesforce.
• Differentiating between the types of AI and their capabilities.

2. Learn AI Capabilities in CRM (8%)

• Identifying CRM AI capabilities.
• Describing the benefits of AI as they apply to CRM.

3. Understand Ethical Considerations of AI (39%)

• Describing the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.).
• Applying Salesforce’s Trusted AI Principles to given scenarios.

4. Learn about Data for AI (36%)

• Describing the importance of data quality.
• Describing the elements/components of data quality.

FAQs: Salesforce Certified AI Associate

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Salesforce Exam Candidate Code of Conduct

At Salesforce, trust is a top priority, and safeguarding the security of Salesforce credentials is a shared responsibility. By participating in the Salesforce Credentialing Program, you must agree to the terms outlined in the Salesforce Credential and Certification Program Agreement.

Participants in the Salesforce Credentialing Program are expected to:

• Use official Salesforce study resources on Trailhead, including exam guides, trailmixes, and Trailhead courses to prepare for certification exams.
• Engage with the Trailblazer Community to find additional training, collaborate with peers, and connect with study groups or mentors.
• Follow the rules for both online proctored and in-person certification exams.
• Report any activity that compromises credential security to the Credential Security team.

Participants in the Salesforce Credentialing Program are prohibited from:

• Sharing, using, or seeking out certification exam questions and answers, or superbadge solutions.
• Requesting, offering, or accepting assistance during your certification exam.
• Engaging in any activity that violates the Salesforce Credential and Certification Program Agreement.

Violations of the Program Agreement may result in:

• Cancellation of upcoming exams.
• Suspension from taking online proctored exams.
• Ban from participating in any certification exams.
• Revocation of existing certifications and superbadges.
• Removal from the Salesforce Credentialing Program and the Trailblazer Community.

Maintaining Your Salesforce Certification

There are no maintenance requirements for the Salesforce Certified AI Associate Exam. However, continuous learning is encouraged through Trailhead, Trailblazer Community, and Trailhead Academy.

Salesforce Certified AI Associate Study Guide

1. Explore the Exam Guide

This exam guide is designed to help you evaluate your preparedness for the Salesforce Certified AI Associate Exam. It provides information on the intended audience, recommended study resources, and detailed exam objectives. Its purpose is to guide you toward a successful result. Salesforce recommends combining hands-on experience with participation in relevant courses and self-paced learning to improve your chances of passing the exam.

2. Use Salesforce Recommended Training

Salesforce recommends preparing for this exam with a mix of practical experience, completion of training courses, Trailhead Trails, and self-study in the topics outlined in the Exam Outline section of this guide.

Suggested study resources include:

• Trailmix: Prepare for Your Salesforce AI Associate Credential
• Module: Salesforce AI Associate Certification Prep

While not required, the following certification is recommended:

• Certification: Salesforce Certified Associate: This provides foundational knowledge of the Salesforce Customer 360 Platform and its related products.

3. Join Online Study Groups/Communities

Joining study groups is an important step in preparing for your exam. Participating in an online community, such as the Salesforce Trailhead Community, enables you to connect with peers and stay updated on industry trends. Engaging in discussions, answering questions, and exploring real-world scenarios within these groups can offer diverse perspectives, deepening your understanding. Additionally, being active in these communities ensures you stay informed about any updates or changes to the exam.

Overview of Salesforce Trailhead Academy

Salesforce Trailhead Academy is an educational platform that offers a variety of training resources designed to help individuals develop their skills and knowledge of Salesforce products and services. It provides a comprehensive learning experience through expert-led courses, hands-on training, and interactive learning modules tailored to different skill levels, from beginners to advanced users. The key features:

• Expert-Led Training: Trailhead Academy courses are taught by certified Salesforce experts who provide real-world insights and practical knowledge, ensuring that learners receive high-quality instruction.
• Flexible Learning Options: The academy offers a range of learning formats, including in-person classes, virtual sessions, and self-paced online courses, allowing learners to choose what works best for their schedules and learning preferences.
• Hands-On Experience: Participants engage in hands-on activities and projects that simulate real-world scenarios, enabling them to apply their learning in a practical context.
• Certification Preparation: Trailhead Academy offers courses specifically designed to help individuals prepare for Salesforce certification exams, providing targeted knowledge and skills needed to succeed.
• Community and Networking: Learners can connect with other Salesforce professionals, fostering a sense of community and providing opportunities for networking, collaboration, and knowledge sharing.
• Trailhead Integration: The academy complements Salesforce’s free online learning platform, Trailhead, by offering advanced training and certification preparation courses, enhancing the overall learning experience.

4. Utilize Practice Tests

Once your preparation is complete, taking practice tests is crucial. This self-assessment stage helps you evaluate your strengths and weaknesses, boost your confidence, and refine your time management skills. Practice exams simulate real test conditions, giving you a realistic experience and allowing you to gauge your readiness. By identifying areas for improvement, you can make adjustments before the actual exam day. Regular self-assessment is essential for optimizing your performance and ensuring a smooth exam experience.