Microsoft Customer Data Platform Specialist (MB-260) Sample Questions
Applicants who pass the MB-260: Microsoft Customer Data Platform Specialist test will actually want to foster arrangements that give insights into client profiles and track engagement activities to further develop client experiences and retention. It is crucial to have an in-depth understanding of all the concepts and topics. These include-
- Designing Customer Insights solutions
- Ingest data into Customer Insights
- Creating customer profiles by unifying data
- Implementing artificial intelligence predictions in Customer Insights
- Configuring measures and segments
- Configuration of third-party connections
- Administration of Customer Insights.
1.) Sam is a Customer Data Platform Specialist. He really wants to make connections to associate substances so they can be additionally utilized in characterizing portions and measures by the advertising group. Which three relationship types are accessible in crowd experiences? Each right response presents a total arrangement.
A. Non-editable system relationships, made by the system as a component of the data unification process
B. Non-editable system relationships, which are made naturally from ingesting data sources
C. Editable inherited relationships, made by the system as a component of the data unification process
D. Editable custom connections, made and designed by clients
E. Non-editable inherited relationships, which are made consequently from ingesting data sources
Ans. ADE
Explanation. Relationships between entities
2.) James is a Customer Data Platform Specialist. His organization works chiefly in the business-to-business (B2B) space. The head promoting official (CMO) requests that you carry out crowd experiences and guarantee that it can deal with the organization’s B2B situations and information. Which explanation is right when considering crowd experiences for business accounts versus individual customers?
A. The out-of-the-box item suggestion prediction model is accessible for business accounts.
B. Data ingestion highlights are different for business records and individual clients.
C. Some enrichment types are accessible just for individual client situations, while others are solely accessible for business accounts.
D. Business accounts and individual customers share similar crowd bits of knowledge climate.
Ans. C
Explanation. Work with business accounts
3.) John is a Customer Data Platform Specialist. His organization’s head showcasing official (CMO) finds out about Dynamics 365 Customer Insights commitment bits of knowledgeability. His CMO needs to comprehend how commitment bits of knowledge can be utilized to improve crowd experiences. Which two explanations portray the advantages of commitment bits of knowledge? Each right response presents part of the arrangement.
A. It permits you to gather, measure, and grasp client conduct on your site.
B. It permits you to make new client profiles inside commitment experiences that can be traded to crowd bits of knowledge.
C. It permits you to send new client drives straightforwardly to a promoting robotization stage.
D. It permits you to interface crowd bits of knowledge and commitment experiences conditions to empower bidirectional data flow.
Ans. AD
Explanation. Dynamics 365 Customer Insights documentation
4.) Lily is a Customer Data Platform Specialist. She finished every one of the means in the match period of the information unification process in the crowd experiences. She wants to survey and approve her match results. Which three measurements are accessible for her to approve the outcomes? Each right response presents a total arrangement.
A. Unique matched records
B. Matched records as it were
C. The matched and non-matched records
D. A unique source records
E. All the source records
Ans. BCD
Explanation. Match conditions
5.) Ben is a Customer Data Platform Specialist. He is currently executing crowd bits of knowledge at a bank. He wrapped setting up the different introductory information sources. He is beginning the unification interaction. Which three undertakings do you have to act in the Mapping period of the unification cycle? Each right response presents part of the arrangement.
A. Recognize the essential keys and semantic field types inside the various elements.
B. Distinguish the elements that you really want to bring together into a solitary profile.
C. Distinguish the prioritization of comparable fields between various substances.
D. Select the fields you need to remember for the bound-together client profile.
E. Distinguish rules for duplication between various entities.
Ans. ABD
Explanation. Select source fields for data unification
6.) Bill is a Customer Data Platform Specialist. His advertising group is currently planning elements and characteristics in the information unification cycle of crowd experiences. He is helping them with finishing this responsibility. Which two explanations accurately depict how crowd bits of knowledge handle the planning of semantic kinds for element credits? Each right response presents part of the arrangement.
A. Credits that are naturally planned to a semantic kind can’t be remapped to a custom semantic sort.
B. Credits should be planned to the semantic kind of ID to be utilized as an essential key for the substance.
C. The ג€Define the information in the unmapped fieldsג€ segment shows credits that are not naturally planned to a semantic kind.
D. The ג€Review planned fieldsג€ segment shows all credits for which a semantic kind is naturally distinguished.
Ans. D
Explanation. Select source fields for data unification
7.) Jack is a Customer Data Platform Specialist. His association is utilizing Power Query while interfacing with Data Sources in crowd bits of knowledge. He really wants to stack eCommerce Contacts to crowd bits of knowledge. Which articulation about stacking information to crowd bits of knowledge utilizing Power Query is right?
A. He should make a different Power Query information hotspot for every element you wish to ingest.
B. Power Query naturally perceives header lines in records when you utilize the Text/CSV connector.
C. After he saves a Power Query information source, you need to physically set off the underlying revive process.
D. He can add extra entities to the data source involving the Get Data function in the Power Query.
Ans. D
Explanation. Connect to a Power Query data source
8.) Sarah is a Customer Data Platform Specialist. Her organization’s data innovation division (IT) has a CSV record put away on one of their Shared Documents envelopes inside their SharePoint locales which they have ingested into crowd bits of knowledge. The record contains a line header for certain exceptional characters, segments of various sorts (amounts, costs, and so on), and a few columns with a high extent of nulls and missing essential keys. She has been approached to clean and change the information in crowd experiences to be prepared for unification. How would it be a good idea for you to respond?
Arrangement: Clean the information by eliminating any columns where the essential key is missing, erase any driving or following zeros on the essential key, and name the inquiry. Click ג€Nextג€ and your information is currently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. B
Explanation. Connect to a Power Query data source
9.) James is a Customer Data Platform Specialist. His organization’s data innovation division (IT) has a CSV record put away on one of their Shared Documents envelope inside their SharePoint destinations which they have ingested into crowd bits of knowledge. The document contains a line header for certain unique characters, sections of various kinds (amounts, costs, and so on), and a few columns with a high extent of nulls and missing essential keys. He has been approached to clean and change the information in crowd bits of knowledge to be prepared for unification. How would it be a good idea for you to respond?
Arrangement: Clean the information by changing the main line to be utilized as headers and eliminating extraordinary characters and spaces from the header line, characterizing section types to be proper field types, eliminating columns with missing essential keys, and name the inquiry. Click ג€Nextג€ and your information is currently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. A
Explanation. Connect to a Power Query data source
10.) Amber is a Customer Data Platform Specialist. Her organization’s data innovation division (IT) has a CSV record put away on one of their Shared Documents envelopes inside their SharePoint locales which they have ingested into crowd experiences. The record contains a line header for certain extraordinary characters, segments of various kinds (amounts, costs, and so on), and a few columns with a high extent of nulls and missing essential keys. She has been approached to clean and change the information in crowd bits of knowledge to be prepared for unification. How would it be advisable for her to respond?
Arrangement: Clean the information by changing the principal line to be utilized as headers and eliminating any unique characters in the header, characterizing segment types to be suitable field types, eliminating any columns with missing essential keys, and naming the question. Make a complete name and full location sections by consolidating the fitting segments on the off chance that they exist. Click ג€Nextג€ and your information are presently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. B
Explanation. Connect to a Power Query data source
11.) Joe is a Customer Data Platform Specialist. His organization’s data innovation division previously ingested a CSV record with section names in the initial line into crowd experiences. He is approached to clean and change the information to prepare it for unification. How might you fulfill the prerequisites?
Arrangement: Clean the information by changing the main line to be utilized as headers, characterizing section types to be proper field types, and naming the question. Make a complete name section on the off chance that it doesn’t exist by consolidating the segments for the main name and last name. Click ג€Nextג€ and your information is currently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. A
Explanation. Connect to a Power Query data source
12.) Matt is a Customer Data Platform Specialist. His organization’s data innovation division previously ingested a CSV record with section names in the initial line into crowd experiences. He is approached to clean and change the information to prepare it for unification. How might you fulfill the necessities?
Arrangement: Clean the information by changing sections with numbers to whole number configuration, which incorporates fields like value, number of buys, and postal code. You ought to change the essential key over completely to the whole number field assuming it contains just numbers. Click ג€Nextג€ and your information are presently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. B
Explanation. Connect to a Power Query data source
13.) Suppose you are a Customer Data Platform Specialist. Your organization’s data innovation division previously ingested a CSV record with section names in the initial line into crowd experiences. You are approached to clean and change the information to prepare it for unification. How might you fulfill the prerequisites?
Arrangement: Clean the information by eliminating any columns with nulls and erasing any driving zeros on the essential key. Click ג€Nextג€ and your information are presently prepared for unification. Does this meet the objective?
A. Indeed
B. No
Ans. B
Explanation. Connect to a Power Query data source
14.) Mike is a Customer Data Platform Specialist. His data innovation (IT) group made the client profile records by bringing together the Account, Contact, and Web Account tables. After unification was finished, the group saw that three connections were made naturally (CustomerToContact, CustomerToAccount, and CustomerToWebAccount). The group has to know how they can arrange and refresh these three connections. What input would it be a good idea for you to give?
A. Connections made through the unification process can be altered by those with contributor-level access.
B. You can alter every one of the three relationships by clicking on the Relationship tab and choosing to alter.
C. You can’t alter any of the three relationships, as they are non-editable system relationships.
D. Connections made by means of the unification cycle must be altered by those with executive-level access.
Ans. C
Explanation. Relationships between entities
15.) Let’s suppose that you are a Customer Data Platform Specialist. Crowd bits of knowledge clients express that they can’t rapidly find subtleties on unambiguous clients while looking through client profiles. You make sense of the file and search abilities inside crowd experiences.
Which two articulations are right about arranging and utilizing search and channel record abilities? Each right response presents part of the arrangement.
A. You can amount to 25 custom fields to record and design separating every last one of the fields as a head.
B. The main fields that are accessible for ordering are the ones that exist in the client profile that you made during the information unification process.
C. You can add a channel for a particular field from the hunt and channel record page in crowd experiences.
D. Clients with a benefactor job can include fields on the hunt and channel list page in crowd bits of knowledge and design the number of sifted records to show.
Ans. BC
Explanation. Customer profiles: Search & filter index
16.) Gina is a Customer Data Platform Specialist. Her organization’s data innovation group needs to utilize the out-of-the-case client lifetime esteem (CLV) AI (ML) capacities that accompany crowd experiences, yet the group has a few worries about the reasonableness of their information. She wants to affirm assuming their exploration of information prerequisites is right.
Which two articulations are right about the information trademark prerequisites for designing the CLV ML model? Each right response presents part of the arrangement.
A. There ought to be somewhere around a few exchanges for every client ID, ideally across different dates.
B. There ought to be somewhere around 100,000 interesting clients to play out the CLV model.
C. There ought to be ideally a few years of value-based information to anticipate CLV for one year.
D. The CLV model won’t run assuming there is any missing information in the fields.
Ans. AC
Explanation. Customer lifetime value (CLV) prediction
17.) Sam’s group created and incorporated a cluster inferencing pipeline to crowd experiences. This considers another custom AI (ML) model to run and convey new experiences to his bound together profiles information. His group is physically running the custom AI work processes.
Which articulation is right about permitting his work process to run naturally with each planned invigorate?
A. He can arrange planned revives for crowd experiences from Azure ML where you fostered the custom ML model.
B. His group can set up planned revives that permit your work process to consequently run.
C. His group needs to physically set off your custom AI work processes.
D. Booked revives are not upheld for custom AI models that are associated with crowd bits of knowledge.
Ans. B
Explanation. Custom machine learning models, System configuration
18.) John is a Customer Data Platform Specialist. He is designing a work process for a custom model utilizing an Azure Machine Learning bunch pipeline. Arranging this kind of model requires unexpected boundaries in comparison to Machine Learning Studio (Classic) models.
Which two design boundaries are required explicitly for Azure Machine Learning bunch pipelines? Each right response presents part of the arrangement.
A. The output data store path
B. Output data store parameter name
C. Web service containing your model
D. Entity’s name
Ans. BD
Explanation. Custom machine learning models
19.) Ben is a Customer Data Platform Specialist. His organization carried out crowd experiences and Dynamics 365 Marketing. One of the information sources is the social information from Dynamics 365 Marketing.
He is investigating the fragment prerequisites with the promoting group. The showcasing group maintains that the fragments should reject individuals who previously got a business email over the most recent seven days. The promoting group makes portions in crowd experiences and Dynamics 365 Marketing. Which choice is the quickest method for satisfying the prerequisite?
A. Make a single dynamic segment in both audience insights and Dynamics 365 Marketing of clients who got a commercial email over the most recent seven days. Clients can add an aside from deciding with contacts from that portion in other individual segments.
B. Make audience insights and Dynamics 365 Marketing portion formats that incorporate the rule of contacts that got a commercial email over the most recent seven days.
C. Make a single dynamic segment in audience insights of clients who got a commercial email over the most recent seven days. Ensure the section is traded to Dynamics 365 Marketing. Clients can add a with the exception of deciding with contacts from that fragment in other individual segments.
D. Make a group of audience insights a speedy segment that incorporates the rule of contacts that got a commercial email over the most recent seven days. Ensure the fast portion is traded to Dynamics 365 Marketing.
Ans. C
Explanation. Use segments in Dynamics 365 Marketing
20.) Let us say Aaron is a Customer Data Platform Specialist. He is making another action for business accounts (B2B) in crowd bits of knowledge. One of the necessities for the new business-level measure is to add a component of the city for every business account. What is expected to guarantee that this action is made as a business-level measure rather than a client-level measure?
A. Utilize the default ג€CustomerIDג€ aspect while making the measure.
B. Utilize the default ג€AccountIDג€ aspect while making the measure.
C. Eliminate the default ג€AccountIDג€ aspect while making the measure.
D. Eliminate the default ג€CustomerIDג€ aspect while making the measure.
Ans. D
Explanation. Measures overview
