Google Adwords Advertising Fundamentals Sample Questions
Google Adwords Advertising Fundamentals is an online advertising platform that is utilized by various advertisers to show their advertisements on Google’s web search tool results page. It utilizes specifically characterized keywords to lead the results page to boost association with the clients. This is a decent way for entrepreneurs to build their engagement.
1.) Changing the match kind of a group of keywords from a wide range to an exact match will probably:
A. decrease impressions
B. increment impressions
C. increment Quality Score
D. decline Quality Score
Right Answer: A
2.) Sam added just these keywords to his ad group “wedding dress” [designer wedding dress], – [cheap wedding]. Which inquiries might actually trigger his ads?
A. Cheap wedding
B. Wedding designer dress
C. Cheap wedding dress
D. Dress for wedding
Right Answer: B
3.) The Keyword Tool is utilized to:
A. Finding duplicate keywords in ad campaigns.
B. Decide whether advertisements are appearing for specific searches.
C. Decide exact competitor bids on keywords.
D. Finding new keywords for ad campaigns.
Right Answer: D
4.) A keyword with an exceptionally low click-through rate (CTR) will typically get:
A. Impressions just on the Google Search Network.
B. A low typical expense for every snap (CPC) on Google search.
C. More impressions on the Google Display Network.
D. A low-Quality Score on the Google Search Network.
Right Answer: B
5.) Negative keywords can assist advertisers with focusing on their advertisements to possible clients and increment:
A. Their missions’ everyday spending plan suggestions.
B. The active visitor clicking percentage (CTR) of their advertisements.
C. The number of impressions served.
D. Number of applicable Display Network situations.
Right Answer: B
6.) Two methods for distinguishing a keyword’s Quality Score are to see the Quality Score column and to:
A. Download a campaign-level report from the Campaigns tab.
B. Clicking on the speech bubble symbol close to that keyword.
C. Clicking on the “See search terms” button close to that keyword.
D. Clicking keywords into the Traffic Estimator tool.
Right Answer: B
7.) AdWords advertising policies are intended to:
A. Inflate costs for a small business advertiser.
B. Keep up with the Quality Score, everything being equal.
C. Guarantee clients see promotions that are pertinent to a given search query.
D. Guarantee advertisers just show ads9 for online retail organizations.
Right Answer: C
8.) State match triggers a promotion to seem when a search query:
A. Including the words related to the keyword
B. Precisely matching a synonym of the keyword.
C. Precisely matching the translation of the keyword.
D. Including the keyword in its exact sequence.
Right Answer: B
9.) In the event that an advertiser utilizes the expression matched keyword “cheap hotel,” add might show on Google when a client looks for:
A. Cheap local hotel
B. Inexpensive hotel
C. Cheap hotel deals
D. Cheap motels
Right Answer: C
10.) An advertiser is basically on direct response, instead of branding. The advertiser ought to erase keywords from the mission if the keywords:
A. Containing words that are copied in a display campaign.
B. Create many clicks and conversions.
C. Create numerous impressions not few conversions.
D. Contain multiple words in the phrase.
Right Answer: C
11.) Gathering similar keywords together in an ad group will:
A. Keep an advertiser’s avg cost-per-click (CPC) inside a tight range
B. Permit a promoter to make advertisements applicable to those keywords
C. Guarantee that the ads and keywords in that advertisement bunch are endorsed.
D. Permit a promoter to utilize just broad-match keywords.
Right Answer: B
12.) An advertiser needs to show for the question chocolate bars when clients search on chocolate bars with no different words in the inquiry. What should the advertiser put on each side of the keyword?
A. [Square brackets]B. “Quotes”
C. (enclosures)
D. Commas,
Right Answer: A
13.) An advertiser adds negative keywords to an ad group. This implies that the promotion won’t show if the negative keywords:
A. Show up in one more mission inside the account.
B. Have low greatest cost-per-click (CPC) bids.
C. Also appears in the additional text.
D. Appearing in a user’s search query.
Right Answer: D
14.) To logically target advertisements to pages on the Google Display Network, the AdWords framework assesses:
A. keyword independently from others
B. campaigns and ad groups
C. keyword themes of ad groups
D. placements selected by the advertiser
Right Answer: C
15.) What should an advertiser use to coordinate ad groups?
A. Location targeting
B. Common themes
C. Maximum cost-per-click (CPC)
D. Number of words per keyword
Right Answer: B
16.) Which are the necessary parts of a promotion bunch running on the Search Network?
A. Default bid, position preference, placements
B. Situations, catchphrases, network targeting
C. Text ad, keywords, default bid
D. Frequency capping, scheduling, daily budget
Right Answer: B
17.) An advertiser needs to figure out why there are no impacts on a catchphrase. What steps might the promoter at any point take to analyze the issue rapidly?
A. Utilize the Analyze Competition segment of the Opportunities Tab.
B. Drift over the discourse bubble close to the watchword.
C. Utilize the Traffic Estimator to get assessed impression measurements.
D. Raise the watchword’s greatest cost per click (CPC) bid
Right Answer: B
18.) It is valuable to make different promotion bunches to:
A. Separate watchwords and advertisements into related subjects.
B. Set various spending plans for every promotion bunch.
C. Stop explicit watchwords on the off chance that they’re not performing great.
D. Pick explicit promotion bunches into different Google organizations.
Right Answer: A
19.) Which can be controlled at the promotion bunch level of an AdWords account?
A. Placements
B. Geographic targeting
C. Daily budget
D. End dates
Right Answer: A
20.) The ad rotation setting “Optimize” implies that different ads inside a similar advertisement group will rotate evenly.
A. Each and every other day.
B. Over the course of the day.
C. Until the promotion with the better change rate begins to show all the more habitually.
D. Until the promotion with the better click-through rate (CTR) begins to show all the more habitually.
Right Answer: C
Explanation: Use ad rotation
