Adobe Analytics Business Practitioner Professional (AD0-E212)
The Adobe Analytics Business Practitioner Professional (AD0-E212) exam is designed for individuals with 0-12 months of experience in Adobe Analytics who want to validate their basic understanding of the platform for business analysis. The exam assesses your ability to perform basic data analysis using Adobe Analytics to answer business questions.
Target Audience:
The exam is best for:
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media/marketing analysts
- Product owners and managers
- UI analysts
- Conversion/optimization specialists
Knowledge Requirement:
You should have at least 3 months of experience with Adobe Analytics and meet the following criteria:
- A background in marketing or experience in a marketing role, though candidates from diverse job roles are welcome.
- A basic understanding of digital analytics metrics and dimensions.
- Proficiency in using Adobe Analytics to create reports, answer business questions, and effectively communicate findings.
- Knowledge of fundamental digital analytics concepts such as segmentation, report creation, and standard metric definitions.
Exam Details
The Adobe Analytics Business Practitioner Professional (AD0-E212) exam is designed for professionals with 0-12 months of experience. To pass, candidates must achieve a minimum score of 31 out of 50. The exam duration is 100 minutes and is delivered online with proctoring, requiring camera access. It is available in English.
Course Outline
The exam covers various exam objectives that include:
Section 1: Business analysis (34%)
- Given a business need/question, identify an appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions
- Identify conversion funnels (as a concept to understand business analysis)
- Consult the Solution Design Reference (SDR) to determine what data is available in reports
- Analyze report data to summarize and draw conclusions
- Recognize outliers and anomalies in reports
Section 2: Reporting and dashboarding for projects (38%)
- Consider the advantages of using specific visualizations based on a given scenario
- Compare fallout and flow visualization
- Apply the process to schedule and share Projects for different users and/or groups
- Apply the process to look up and combine dimensions, metrics, date ranges, and segments
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Report on marketing campaign performance
Section 3: Segmentation and calculated metrics (19%)
- Determine how to develop and configure basic segments using best practices
- Apply the process to share segments with others in the organization
- Apply segments to Projects and Components
- Apply the process to generate basic calculated and/or segmented metrics
Section 4: General tool knowledge and troubleshooting (9%)
- Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
- Determine how to export data from Adobe Analytics
FAQs: Adobe Analytics Business Practitioner Professional (AD0-E212)
Exam Policies
The Adobe exam covers various exam policies that can help candidates understand the exam pattern more accurately.
Renewing your certification:
Certifications have a validity period of two years. To keep your certification current, you need to renew it before it expires. Adobe certifications also require renewal every two years. Failure to renew before expiration will necessitate retaking the complete certification exam for recertification.
Study Guide for Adobe Analytics Business Practitioner Professional (AD0-E212) Exam
1. Get Familiar With the Exam Objectives
To prepare thoroughly for the Adobe Analytics Business Practitioner Professional (AD0-E212) Exam, candidates should familiarize themselves with the exam objectives to ensure complete readiness. This certification validates the ability to conduct basic data analysis using Adobe Analytics to address business questions. The exam covers topics such as:
- Business analysis
- Reporting and dashboarding for projects
- Segmentation and calculated metrics
- General tool knowledge and troubleshooting
2. Gain Hands-on Experience
Hands-on practice is an essential element in preparing for the Adobe Analytics Business Practitioner Professional (AD0-E212) exam. The exam tests your ability to apply your knowledge of Adobe Analytics to real-world scenarios. While understanding the concepts is crucial, hands-on practice allows you to translate that knowledge into actionable skills. The Adobe Analytics interface can seem complex at first. Hands-on practice helps you navigate the platform confidently, locate functionalities quickly, and perform tasks efficiently. As you work through exercises, you’ll encounter areas where you might struggle. This practical experience helps you identify your weaknesses and target those areas for further study.
3. Use the Official Adobe Learning Resources
To help you have better preparation, Adobe equips you with the resources and strategies to confidently approach the certification exam.
– Exam Official Page:
The official Adobe website provides information about the Adobe Analytics Business Practitioner Professional (AD0-E212 certification, including exam details, registration process, and learning resources.
– Readiness questionnaire:
Adobe describes a Certified Professional as someone who can utilize Adobe Analytics to conduct analysis, create reports, and build dashboards to answer business questions. The Readiness Questionnaire for the Adobe Analytics Business Practitioner Professional exam (AD0-E212) assesses whether a candidate has the necessary knowledge and experience to sit for the exam. This online readiness questionnaire serves as a self-assessment tool. It helps you determine if your current experience aligns with the recommended qualifications for candidates.
– Free Exam Prep Guide:
The free Exam Prep Guide offers a customized pathway for your exam preparation, detailing the materials you’ll need for success. In this guide, you’ll find information about the exam structure and the concepts it covers. It also provides resources aligned with the exam objectives to help you prepare effectively for the certification.
4. Read Adobe Blogs and Articles
Search for blog posts or articles related to “Adobe Analytics AD0-E212 exam preparation.” These can provide helpful tips and insights from experienced professionals. Further, consider joining online communities or forums dedicated to Adobe Analytics. Here you can connect with other learners and professionals for guidance and discussions.
5. Take Practice Tests
Taking practice tests for the Adobe Analytics Business Practitioner Professional (AD0-E212) helps identify your strengths and areas needing improvement. This assessment boosts your ability to handle questions effectively and can improve your time management during the actual exam. For optimal preparation, it’s recommended to complete these practice tests after studying each topic to reinforce your understanding of the material.
