Adobe Campaign Classic Business Practitioner Professional (AD0-E329)
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) exam is a certification test designed for individuals with up to 1 year of experience using Adobe Campaign Classic. Earning this certification demonstrates proficiency in the core functionalities and best practices for campaign management within the Adobe Campaign Classic platform.
Target Audience:
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) exam is for:
- Business Consultant
- Business analyst
- Interaction manager
- Campaign manager
- Database marketer
- Business practitioner
- CRM project manager
Knowledge Requirements:
Candidates should have:
- At least one year of foundational experience with Campaign software
- The ability to run queries
- Familiarity with the Adobe Campaign toolkit
- Skills in translating business objectives into workflows
- Knowledge of targeting and segmenting an audience
- Experience in testing and sending deliveries
- Practical experience setting up cross-channel, personalized workflows and deliveries
- The ability to analyze and monitor logs and errors
- An understanding of digital marketing concepts and tactics
- Basic knowledge of automation, metrics, and campaign tactics (including data management, cloud services, and approvals)
- An understanding of basic relational databases and targeting queries in a campaign
- Experience with basic HTML and personalization
- Skills in managing subscription services (opt-in/opt-out)
Exam Details
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) exam is aimed at professionals with 0-12 months of experience. A passing score of 32 out of 50 is required within a 100-minute timeframe. The exam is delivered online with proctoring, requiring camera access, and is available in English.
Exam Course Outline
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) exam covers the following topics:
Section 1: Build a Campaign (29%)
- Recognize the different Digital Marketing concepts and objectives
- Identify and define key tool features and structure, in relation to the interface
- Determine the appropriate delivery template with subdomain to use given Business Requirements
- Identify the appropriate delivery preparation or personalization requirements given Business Requirements
- Determine the correct target audience among profiles and analyze the results of the expected outcomes
- Recommend and apply the correct campaign approval settings
- Determine scheduling based on campaign requirements
- Recognize where to locate delivery results or output
- Differentiate between different error and warning types (delivery, campaign, and workflow level)
Reference:
- Get Started with Adobe Campaign
- Communication channels
- Get started with marketing campaigns
- Get started with personalization
- Design and execute marketing campaigns
- About templates
Section 2: Workflow management and platform capabilities (16%)
- Given a scenario, determine which workflow activities should be selected
- Differentiate between campaign and technical workflows
- Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
- Identify the new capabilities and features of Campaign V8 compared to previous versions
Reference:
- Targeting activities in workflows
- Flow control activities in workflows
- Action activities in workflows
- Workflow properties
- Get started with workflows
Section 3: Data operations (20%)
- Determine how to modify columns within a view to test data/output
- Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
- Determine the appropriate method to reconcile data, generate a complement, deduplicate, and import data
- Given a scenario, identify which data enrichment rule should be used
- Given a scenario, determine how to segment an audience and store as a list and cells
- Given a scenario, determine the best method to export data to destinations by configuring them
Reference:
- Adobe Campaign workspace
- Get started with workflows
- Targeting activities in workflows
- Get started with profiles
- Get started with marketing campaigns
- Work with Sources and Destinations
Section 4: Delivery configuration (28%)
- Given a scenario, determine the correct delivery type
- Given business requirements, determine how to create templates
- Given business requirements, determine the correct delivery properties
- Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
- Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
- Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
- Indicate where/how to test delivery content and personalization
- Differentiate among the various delivery states that occur during processing and apply actions
Reference:
- Create and design email deliveries
- Communication channels
- About seed addresses
- Get started with message tracking
- Get started with personalization
- Design and execute marketing campaigns
Section 5: Administration and reporting (7%)
- Identify common OOTB reports and where to access them
- Determine which OOTB report is needed based on reporting requirements
- Identify the Descriptive Analysis functionality inside Adobe Campaign
- Given a scenario, apply the right authorizations to limit/allow access to Campaign objects
Reference:
- About reports on deliveries
- Get started with reporting
- Get started with delivery monitoring
- Get started with descriptive analysis
- Get started with permissions
Exam FAQs: Adobe Campaign Classic Business Practitioner Professional (AD0-E329)
Adobe Exam Policies
Adobe covers various exam policies that candidates must know better to understand the working and functionality of the certifications. This includes:
Renewing Certification:
Candidates need to maintain their Adobe certification by renewing it every 2 years. Not doing so before it expires will lead to retaking the full certification exam to become re-certified. The process of renewing Adobe certification is simple. Depending on your certification type, you can renew it either by participating in ongoing learning activities and passing assessments or by taking an on-demand, non-proctored exam related to your job role.
Study Guide for Adobe AD0-E329 Exam
1. Explore the Exam Objectives
A thorough understanding of the Adobe AD0-E329 Exam objectives is essential for preparation. Adobe offers a detailed list of exam objectives, outlining sections and subsections to help you grasp the exam topics. Familiarizing yourself with these topics provides a solid foundation for your study efforts.
2. Utilize the Adobe Exam Resources
Adobe provides numerous resources and information to assist you in achieving this certification. These include a variety of study materials, courses, and guides designed to support you throughout your exam preparation.
– Readiness Questionnaire
The readiness questionnaire assesses the basic knowledge and experience required for candidates preparing to take the exam. This online self-assessment tool helps you determine if your current experience aligns with the recommended minimum qualifications for candidates.
3. Join Groups and Communities
Engaging with communities and online groups is highly beneficial for exam preparation. These platforms allow you to connect with professionals who have already passed the exam and others who are currently studying for it. Participating in discussions within these communities helps you stay informed about updates, changes, and current trends. These interactions are valuable for enhancing your understanding and readiness as you advance in your certification journey.
4. Take Practice Tests
Taking practice tests for the Adobe AD0-E329 Exam is crucial for identifying your strengths and weaknesses. These tests also help improve your time management skills for the actual exam. To maximize their benefits, schedule these practice tests after thoroughly studying each exam topic. This method strengthens your understanding and ensures comprehensive exam preparation.
