Adobe Commerce Business Practitioner Expert (AD0-E708)
The Adobe Commerce Business Practitioner Expert (AD0-E708) exam is a credential for individuals who possess in-depth knowledge of Adobe Commerce, formerly known as Magento 2. It assesses a candidate’s ability to apply their understanding of the platform to meet the business needs of merchants.
Target Audience:
The exam is best suited for:
- Business Analyst
- Commerce Strategist
- Consultant
- Technical Project Manager/Technical Account Manager
- Application Architect/Solution Architect/Specialist
- Agency Admin/Director/Manager/Consultant
- Digital Marketing Director/Manager/Developer
Knowledge Requirement:
Candidates should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience. Further, candidates should have experience in:
- Digital marketing, including SEO, CMS, sales techniques like cross-selling and up-selling, Google Analytics, and email templates
- Security, compliance, and privacy regulations such as PCI, GDPR, ADA, CAN-SPAM, and PSD2
- Sales and marketing strategies like omnichannel and multichannel approaches
- Project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
- Business, commerce/e-commerce, and logistics
- Basic understanding of customizable applications, cloud, and server infrastructure
- Modern e-commerce terminology
Exam Details
The Adobe Commerce Business Practitioner Expert (AD0-E708) exam is designed for those with 1-3 years of experience at the expert level, requiring a passing score of 31 out of 50 within a 100-minute timeframe, and is delivered online with proctoring, necessitating camera access, with English being the available language.
Exam Course Outline
The Adobe Commerce Business Practitioner Expert (AD0-E708) exam covers the following topics:
Section 1: Core Features/General Configuration (46%)
- Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
- Distinguish the differences between all editions of Adobe Commerce products
- Determine how to utilize product types and their features to meet customer requirements
- Interpret requirements and mock ups to determine if they can be met with native functionality
- Demonstrate knowledge of the admin panel and the location of common features
- Demonstrate the ability to import/export Adobe Commerce entities
- Understand how to natively configure cart and checkout
- Evaluate the native available shipping methods in Adobe Commerce and how they apply to common use cases
- Understanding the ways to create and publish stylized content using the Adobe Commerce CMS features including Page Builder
- Using native tools to manage the order life cycle
- Demonstrate the ability to configure the various gifting options (gift cards, gift wrapping, give messages)
- Configuring and modifying transactional emails
- Explain the customer self service and loyalty program native features in B2B
Section 2: Merchandising (10%)
- Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
- Demonstrate ability to manage categories and products
- Understand the different pricing configurations and how they affect the final price
Section 3: Digital Marketing (4%)
- Recommend best practices for SEO using native features
- Assess common metrics in Google Analytics and BI
Section 4: Add-on Modules and Additional Products (18%)
- Describe the B2B functionality and how it relates to common B2B scenarios
- Apply business requirements to suggest a solution using MSI
- Explain the advantages and how to use BI to the Adobe Commerce solution
- Distinguish the differences between native search and LiveSearch
- Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
- Understand how to apply tailored pricing to a B2B customer
- Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations
Section 5: Systems Architecture (10%)
- Evaluate requirements to determine which websites, stores, and store view are necessary
- Identify and analyze performance metrics to make improvements
- Understand the available methods to integrate external system with Adobe Commerce
- Differentiate between headless approaches and traditional
Section 6: Compliance/Security (12%)
- Demonstrate how to secure the Adobe Commerce data access with roles and permissions
- Understand the basics of compliance for privacy laws and payment security
- Explain common security aspects of an Adobe Commerce project
- Understand the basics of tax laws and how to configure
Exam FAQs: Adobe Commerce Business Practitioner Expert (AD0-E708)
Adobe Exam Policies
Adobe covers various exam policies that candidates must know better to understand the working and functionality of the certifications. This includes:
Renewing Certification:
Candidates need to maintain their Adobe certification by renewing it every 2 years. Not doing so before it expires will lead to retaking the full certification exam to become re-certified. The process of renewing Adobe certification is simple. Depending on your certification type, you can renew it either by participating in ongoing learning activities and passing assessments or by taking an on-demand, non-proctored exam related to your job role.
Study Guide for Adobe AD0-E708 Exam
1. Explore the Exam Objectives
When preparing for the Adobe AD0-E708 Exam, thoroughly understanding its objectives is essential. Adobe offers a comprehensive list of exam objectives, detailing the sections and subsections covered. Familiarizing yourself with these topics is a vital first step in your preparation. Doing so lets you identify key areas to focus on and plan your study accordingly. Additionally, reviewing the objectives helps you gauge the scope of the exam and ensures you are well-prepared to tackle each aspect confidently.
2. Understand the Exam Technologies
Candidates should be proficient with the following technologies:
- Adobe Commerce, version 2.4
- Analytics and performance tools such as Google Analytics, Tag Manager, SWAT, New Relic, Fastly, and Google Lighthouse
- Security tools and standards, including PCI compliance, ADA, GDPR, and related regulations
- Both cloud and on-premise architectures
3. Utilize the Adobe Exam Resources
Adobe provides a range of resources to help you achieve this certification. These include study materials, courses, and guides designed to support you throughout your exam preparation.
– Readiness Questionnaire
Adobe describes a Practitioner Expert as an intermediate role requiring around three years of consistent, hands-on experience with Adobe Commerce. The Readiness Questionnaire for the Adobe Commerce Business Practitioner Expert exam (AD-Q-E708) assesses the minimum knowledge and experience needed for candidates. This online self-assessment helps you determine if your current experience meets the recommended qualifications for the exam.
– Adobe Prep Guide
The Exam Prep Guide offers a customized approach to help you prepare for your certification exam, outlining the materials you’ll need to succeed. This guide covers the exam structure and key concepts, providing resources aligned with the exam’s objectives to help in your preparation.
4. Join Groups and Communities
Engaging with communities and online groups is crucial for exam preparation. These platforms connect you with professionals who have already passed the exam and others who are currently preparing. By participating in discussions, you can stay informed about updates, changes, and current trends. These interactions will enhance your understanding and readiness as you work towards your certification.
5. Take Practice Tests
Taking practice tests for the Adobe AD0-E708 exam is crucial for identifying your strengths and weaknesses. These tests will also help you improve your time management skills for the actual exam. To maximize their benefits, schedule practice tests after you have thoroughly studied each exam topic. This strategy will strengthen your understanding and ensure comprehensive preparation for the exam.
