Adobe Commerce Business Practitioner Professional (AD0-E712)
The Adobe Commerce Business Practitioner Professional (AD0-E712) exam is a professional-level certification designed for individuals who manage the business side of Adobe Commerce (formerly Magento) e-commerce platforms. It validates your understanding of core functionalities crucial for day-to-day operations, without requiring extensive technical expertise. Earning the AD0-E712 certification demonstrates your proficiency in managing and optimizing Adobe Commerce storefronts, making you a valuable asset for e-commerce teams.
Target Audience:
The Adobe Commerce Business Practitioner Professional (AD0-E712) exam is best suited for:
- Business Analysts
- Project Managers
- Product Owners
- Consultants
- Adobe Commerce strategists
- eCommerce Admin/Director/Manager/Consultants
- Digital Marketing Director/Manager/Developers
- Solution Specialists
- Technical Account Managers
Knowledge Requirement:
Candidates are expected to have at least 0-12 months of practical experience working with Magento Open Source version 2.4.3, specifically using either the LUMA or BLANK theme. Additionally, a fundamental understanding of Adobe Commerce version 2.4.3 is required.
Exam Details
The Adobe Commerce Business Practitioner Professional (AD0-E712) exam is classified at the Professional level, suitable for candidates with 0-12 months of experience. It requires a passing score of 30 out of 50, has a time limit of 100 minutes, and is conducted online with proctoring that necessitates camera access. This exam is available in English.
Course Outline
The exam covers various exam objectives that include:
Section 1: Magento Open Source core features (49%)
- Identify the features of Magento Open Source
- Distinguish the correct scope and when to use each
- Demonstrate knowledge of Catalog Management
- Manipulate pricing by using Magento Open Source features
- Describe the standard customer journey
- Describe the standard order lifecycle
- Describe the day-to-day tasks involved in Store maintenance
- Explain the different types of content elements and when to use
Section 2: Adobe Commerce basics (14%)
- Identify the key features available in Adobe Commerce
- Identify service Add-ons in Adobe Commerce
- Identify hosting options for Adobe Commerce
Section 3: Digital marketing and eCommerce fundamentals (24%)
- Identify the basic uses of Digital Marketing tools (Google Analytics/Adobe Analytics, Google Tag Manager, Email marketing, Segmentation, Social plugins)
- Explain the basic principles of SEO
- Identify the basic uses of common eCommerce tools (such as shopping feeds)
- Identify the key features of an eCommerce website
- Identify the basic eCommerce concepts (including storefront options)
Section 4: Compliance/security basics (13%)
- Understand the basics of compliance for privacy laws and payment security
- Identify common security aspects of an Adobe Commerce project
- Identify best practices and legal requirements of accessibility compliance
FAQs: Adobe Commerce Business Practitioner Professional (AD0-E712) Exam
Exam Policies
The Adobe exam covers various exam policies that can help candidates understand the exam pattern more accurately.
Renewing your certification:
Certifications have a validity period of two years. To keep your certification current, you need to renew it before it expires. Adobe certifications also require renewal every two years. Failure to renew before expiration will necessitate retaking the complete certification exam for recertification.
Study Guide for Adobe AD0-E712 Exam
1. Understand the Exam Topics
Passing the Adobe AD0-E712 exam requires a firm grasp of its objectives. These objectives serve as a compass, guiding your study efforts toward the specific knowledge areas Adobe deems crucial for success. By understanding these objectives, you can create a laser-focused exam prep strategy. Thoroughly understanding the AD0-E712 exam objectives will help you in conquering the exam and demonstrating your competency in managing the business side of Adobe Commerce.
2. Get Familiar with the Exam Concepts
Candidates are required to have a foundational understanding of the eCommerce landscape, including familiarity with the following areas:
- Digital marketing aspects such as SEO, CMS, email marketing, and sales tactics like cross-selling and upselling, along with analytics, reporting, and monitoring.
- E-commerce terminology encompassing strategies like omnichannel and multichannel marketing.
- Pricing and promotional strategies.
- Understanding of the customer purchasing journey and order lifecycle.
- Knowledge of Magento Marketplace and third-party extensions.
- Awareness of security and compliance standards such as GDPR, ADA, PCI DSS v3.2.1, and PSD2.
3. Use the Official Adobe Resources
For a comprehensive understanding of the exam criteria, visit Adobe’s official website. The Adobe Experience League platform offers detailed insights into the exam, covering its objectives and scope. Further, this resource-rich platform provides comprehensive study material such as:
– Adobe Commerce Foundations Course:
This course delivers fundamental training that encompasses essential product fundamentals, program functionalities, key use cases, and real-world success stories. Whether you’re a newcomer to e-commerce or an experienced practitioner, this course equips you with the knowledge and insights necessary to navigate the evolving landscape of Adobe Commerce effectively.
– Adobe Commerce Business Practitioner Professional Course:
The Adobe Commerce Business Practitioner Professional Course explains essential concepts, practical demonstrations, and knowledge assessments. If you’re new to the field, the Adobe Commerce Foundations Course provides foundational knowledge to support your certification journey. It covers an overview and introduction to critical components and best practices, equipping you with the fundamental skills needed for the Business Practitioner role. The course also includes links to additional references, resources, and user materials, ensuring you have comprehensive support to prepare for the Certified Business Practitioner Professional exam and succeed in your Adobe Commerce career path.
– Free Prep Guide:
The Exam Prep Guide, available at no cost, offers a customized roadmap for your exam preparation journey, outlining the necessary materials for exam success. Within this guide, you’ll find detailed information about the exam’s structure and the key concepts it covers. It serves as a valuable resource to aid your certification preparation, offering targeted materials aligned with the exam’s objectives.
– Readiness Questionnaire:
Adobe categorizes a Commerce Business Practitioner Professional as an entry-level position. The Readiness Questionnaire for the Adobe Commerce Business Practitioner Professional exam (AD-Q-E712) assesses the essential knowledge and experience required for candidates preparing to take the exam. This online self-assessment tool allows candidates to evaluate if their current expertise aligns with the recommended minimum qualifications for the exam.
4. Join Forums, Groups, and Read Blogs
Look into specialized blog posts and articles designed to assist in preparing for the AD0-E712 exam, which frequently includes valuable tips and insights from experienced professionals. Additionally, engage actively in online communities and forums focused on Adobe Analytics. By participating in these platforms, you can connect with peers and industry experts, join discussions, exchange experiences, and receive valuable advice that enhances your exam readiness and professional development. These interactions significantly enhance your comprehension and preparedness as you progress through your certification journey.
5. Take Practice Tests
Engaging in practice tests for the AD0-E712 exam is essential to pinpointing your strengths and areas that require improvement. This practice sharpens your ability to handle exam questions effectively and improves your time management skills during the actual test. To maximize readiness, schedule these simulations after thoroughly studying each exam topic. This approach solidifies your grasp of the material and ensures thorough preparation for the exam.
