Adobe Analytics Business Practitioner Expert (AD0-E208)
The Adobe Analytics Business Practitioner Expert (AD0-E208) exam validates your skills in using Adobe Analytics to translate business questions into data-driven insights. This exam is ideal for business professionals with 1-3 years of experience using Adobe Analytics for data analysis.
Target Audience:
The exam is best suited for:
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media/marketing analysts
- Product owners and managers
- UI analysts
- Conversion/optimization specialists
Knowledge Requirement:
Candidates should have:
- A minimum of 2 years experience in digital analytics, ideally with a marketing background.
- Profound knowledge of digital analytics metrics and dimensions.
- Understanding of the strategic importance of web technologies in business contexts.
- Capability to translate business requirements into measurable metrics or KPIs.
- Proficiency in constructing and interpreting analytical reports.
- Strong communication skills to convey findings effectively and propose actionable insights based on data analysis.
- Experience guiding clients in extracting relevant information and defining their business inquiries.
- Familiarity with the operational aspects of technology and client implementations, including data storage, collection methods, and tracking mechanisms.
- At least one year of hands-on experience with Adobe Analytics.
- Basic comprehension of how digital analytics filters and structures data.
- Awareness of the integration capabilities of Adobe Analytics with other Adobe solutions.
Exam Details
The Adobe Analytics Business Practitioner Expert certification is designed for individuals with 1-3 years of experience. To pass, candidates must achieve a minimum score of 31 out of 50. The exam duration is 120 minutes and is conducted online with proctoring, requiring camera access. It is available in English with Exam ID AD0-E208 and in Japanese with Exam ID AD0-E208-J.
Course Outline
The exam covers various exam objectives that include:
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)
- Demonstrate knowledge of utilizing the Adobe Experience Cloud ID
- Demonstrate understanding of Adobe Launch
- Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem
Section 2: Reporting and dashboarding for projects (30%)
- Consider the advantages of using a reporting tool based on a given scenario
- Compare fallout and flow visualization and appropriate variable types for reporting
- Apply the process to schedule Projects and Data Warehouse
- Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
- Apply the process to set Alerts
- Apply the process to lookup the dimensions/components
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Apply the process to create, configure, and use mobile scorecards
Section 3: Segmentation and calculated metrics (22%)
- Determine how to develop and configure segments
- Apply the process to share segments with others in the organization
- Compare segments
- Apply segments to Projects and Components
- Apply the process to generate calculated and/or segmented metrics
Section 4: General tool knowledge and troubleshooting (12%)
- Analyze reports and identify data quality issues
- Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
- Determine how to bring data in and out of Adobe Analytics
- Identify information from marketing URLs
Section 5: Administration (10%)
- Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
- Apply the process to configure Classification Importer and Rule Builder
- Apply the process to configure a virtual report suite based upon an existing segment
- Use the Data Feed Manager Admin UI
- Understanding of data governance
FAQs: Adobe Analytics Business Practitioner Expert (AD0-E208)
Exam Policies
The Adobe exam covers various exam policies that can help candidates understand the exam pattern more accurately.
Renewing your certification:
Certifications have a validity period of two years. To keep your certification current, you need to renew it before it expires. Adobe certifications also require renewal every two years. Failure to renew before expiration will necessitate retaking the complete certification exam for recertification.
Study Guide for Adobe Analytics Business Practitioner Expert (AD0-E208) Exam
1. Explore the Exam Objectives
In preparation for the Adobe Analytics Business Practitioner Expert (AD0-E208) Exam, candidates should acquaint themselves with the exam objectives to ensure they are fully prepared. This certification confirms proficiency in leveraging Adobe Analytics to transform business inquiries into actionable insights driven by data. The exam covers various topics, including:
- Understanding Analytics in the Adobe Experience Cloud Ecosystem
- Reporting and dashboarding for projects
- Segmentation and calculated metrics
- General tool knowledge and troubleshooting
- Administration
2. Get Familiar with Exam Related Technologies and Environment
To prepare better for the exam, candidates should have experience with the following technologies and environments:
- FTP client usage
- Understanding of current Adobe Analytics Workspace features and additional reporting options available outside of Workspace (e.g., project scheduling and report scheduling)
- Familiarity with debugging tools relevant to Adobe Analytics, such as Adobe Debugger, browser developer tools, and Charles proxy
- Proficiency in using Admin Console for Analytics Reports Suite and Experience Cloud
- Basic knowledge of Adobe Launch fundamentals
- Understanding of applications (Apps), single-page applications (SPA), and basic website functionality
- Familiarity with Mobile services UI for managing mobile analytics
- Ability to navigate Adobe Help Center for support and resources
- Knowledge of data export options, including right-click export, .csv downloads, Data feeds, and Data Warehouse extracts
3. Use the Official Adobe Learning Resources
Adobe equips you with the resources and strategies to confidently approach the certification exam. This includes:
– Readiness Questionnaire:
Adobe categorizes a Certified Expert as an individual who possesses extensive experience in utilizing, maintaining, configuring, or implementing Adobe applications or platforms. The Readiness Questionnaire for the Adobe Analytics Certified Expert exam (AD0-E208) assesses the essential knowledge and experience required for candidates preparing to sit for the exam. This online questionnaire serves as a self-assessment tool to determine if your current expertise aligns with the recommended qualifications for certification.
– Exam Prep Guide:
The free Exam Prep Guide offers a personalized roadmap to guide you through your exam preparation journey, outlining essential resources needed for success. Within this comprehensive guide, you’ll gain insights into the exam’s structure and key concepts that are integral to the certification. It serves as a valuable tool to aid your preparation efforts by aligning resources directly with the objectives of the exam, ensuring thorough readiness and confidence on exam day.
4. Join Forums, Groups, and Read Blogs
Seek out blog posts or articles centered on preparing for the “Adobe Analytics Business Practitioner Expert (AD0-E208) Exam.” These sources frequently provide valuable advice and perspectives from experienced professionals. Furthermore, consider participating in online communities or forums specifically focused on Adobe Analytics. Engaging in these platforms enables you to connect with peers and experts, facilitating discussions, sharing experiences, and gaining valuable guidance not only for exam preparation but also for ongoing learning and development in the field. These interactions can significantly enhance your readiness and comprehension as you progress through your certification journey.
5. Take Practice Tests
Taking practice tests for the Adobe Analytics Business Practitioner Expert (AD0-E208) Exam is valuable for identifying your strengths and areas that require improvement. This practice helps improve your ability to handle exam questions effectively and enhances your time management skills during the actual test. To optimize your preparation, it’s recommended to schedule these practice tests after a thorough study of each topic. This method reinforces your understanding of the material and ensures thorough preparation for the exam.
