Microsoft Dynamics 365 for Marketing: MB-220 Sample Questions
Microsoft Dynamics 365 for Marketing: MB-220 exam is for Microsoft Dynamics 365 Customer Engagement candidates, and functional consultants, with advertising skills. Competitors in this are liable for executing arrangements that draw in and convert leads, assemble brand awareness, normalize omnichannel messaging, and convey promoting marketing insights.
The candidates applying for the test ought to have a little information on marketing principles and the Marketing application’s job corresponding to the Microsoft Dynamics 365 set-up of uses, incorporating with Microsoft Dynamics 365 and Office 365 applications. Competitors should grasp industry terminology, joint initiatives, priorities, guidelines, systems, and best practices.
1.) The corporate marketing group has fostered a branding methodology that incorporates five obligatory components and visual necessities that should be consolidated for all materials.
The VP of Marketing, who gets a duplicate of each email sent, has as of late seen a few messages that don’t stick to all of the five guidelines.
Sam needs to guarantee that future emails stick to these norms.
Solution: You send an email to any client who made a deficient template recognizing the inadequacies and mentioning that they correct their templates.
Does this meet the objective?
A. Indeed
B. No
Right Answer: B
2.) The corporate marketing group has fostered a branding strategy that incorporates five compulsory components and visual prerequisites that should be consolidated for all materials.
The VP of Marketing, who gets a duplicate of each email sent, has as of late seen a few messages that don’t stick to all of the five principles.
John wants to guarantee that future emails stick to these guidelines.
Solution: John makes an approval process on the template records. He limits usable layouts to just those that have been approved.
Does this meet the objective?
A. Indeed
B. No
Right Answer: A
3.) The corporate marketing group has fostered a branding strategy that incorporates five compulsory components and visual necessities that should be consolidated for all materials.
The VP of Marketing, who gets a duplicate of each email sent, has as of late seen a few messages that don’t stick to every one of the five guidelines.
Sarah wants to guarantee that future messages stick to these norms.
Solution: She needs to examine all the current templates. After distinguishing those that don’t satisfy guidelines, she makes proper adjustments to the non-confronting templates.
Does this meet the objective?
A. Indeed
B. No
Right Answer: B
4.) James’ landing page should incorporate his privacy banner to tell his clients that he treats their security in a serious way.
Once empowered, where will the full text of his privacy policy be stored?
A. on his association’s confidential site, with the login data expected to get to it
B. on any openly accessible site, with the URL recorded in the Event Management Settings
C. on his association’s site, with the URL recorded on the Default Configuration Set
D. on any freely accessible site, with the URL recorded in the Landing Page Configuration Set
Right Answer: D
Explanation: Marketing settings overview
5.) You are the executive for your organization’s Dynamics 365 for a Marketing application. You are answerable for guaranteeing that the ongoing requirements of your subscription are not surpassed.
You need to lay out monitoring for the basic parts that drive extra subscription costs.
Which three membership cutoff points could you at any point screen at Settings > Advanced Settings > Others > Quota Limits? (Pick three.)
A. the all-out number of inbox reviews that your organization has utilized for the current month and the all-out number of inbox previews remaining in the month
B. the complete number of messages that your organization has sent for this present month and the all-out number of emails remaining in the month
C. the total number of showcasing contacts that you can have in your data set by your ongoing Dynamics 365 for Marketing membership and the number of contacts staying in your membership
D. the complete number of showcasing contacts that you can have in your data set by your ongoing Dynamics 365 for Marketing membership
E. the absolute number of studies that your organization has sent for this present month and the all-out number of surveys remaining in the month
Right Answer: ABD
6.) Jack has made a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm, and Hot.
Following seven days he notices that nobody has gotten any scores from your model.
Solution: He adds an action tile.
Will this resolve his issue?
A. Indeed
B. No
Right Answer: B
Explanation: Set up automatic lead generation and scoring
7.) You have made a lead scoring model for marketing efforts. The lead scoring model has 3 grades: Cold, Warm, and Hot.
Following seven days you notice that nobody has gotten any scores from your model.
Solution: You click the Go Live button.
Does this determine your issue?
A. Indeed
B. No
Right Answer: A
Explanation: Set up automatic lead generation and scoring
8.) You have made a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm, and Hot.
Following seven days you notice that nobody has gotten any scores from your model.
Solution: You bring down the Sales Ready Score.
Does this determine your issue?
A. Indeed
B. No
Right Answer: B
Explanation: Set up automatic lead generation and scoring
9.) Sam’s company is keen on acquiring extra insight into client journeys.
You have been entrusted with investigating contacts’ insights.
From the choices introduced, which three kinds of cooperation are broken down in Dynamics 365 for Marketing for contacts and leads? (Pick three.) Each right response presents a total arrangement.
A. Web interactions
B. Survey interactions
C. Event interactions
D. Telephone interactions
E. Appointment interactions
Right Answer: ABC
10.) You use Dynamics 365 for Marketing to acquire detailed analytical views to assist you with figuring out your effect and realize which marketing instruments turn out best for your audience.
You want to follow response data regarding how your contacts respond to your different marketing drives.
Which three wellsprings of scientific information are accessible to you in regards to your advertising drives? (Pick three.)
A. Insights by Contact will be accessible to you on individual contact records and on the record with which the contact is related.
B. The Insights you get will be estimated overall beneficiaries of a solitary movement and by movements of every kind for a solitary beneficiary.
C. The Insights conglomerating results from all messages sent in a certain time span will be accessible on your Email Marketing Dashboard.
D. Survey insights estimated overall respondents will be accessible on the Survey Insights structure.
E. Insights estimated overall beneficiaries of a solitary fragment over all channels will be accessible on the Segment Insights structure.
Right Answer: ABC
11.) Brad’s company has chosen to set up a Lead Scoring model. They might want to score leads in light of a condition.
Which two circumstances observe the Fixed Guideline Category? Each right response presents a total arrangement.
A. based on age
B. Click on an email advertisement
C. an event for which the contact registered
D. Zip code based
Right Answer: AD
12.) Ben is a Dynamics 365 Marketing functional consultant.
The department of marketing needs to see client journeys, appointments, and occasions in a single calendar, as opposed to as a list.
What ought to be empowered and arranged to accomplish this objective?
A. the Marketing Calendar Control on the entity designated
B. the Calendar Control on the designated forms
C. the Calendar Control on the designated entities
D. the Marketing Calendar Control on the forms designated
Right Answer: A
13.) You are a Dynamics 365 practical expert for Contoso Ltd. In light of ongoing strategy changes, the promoting group necessities to refresh the protection strategy pennant text and URL.
What would it be advisable for you to arrange to carry out these updates?
A. the Marketing Data arrangement
B. the Application Management settings
C. the Default Marketing settings
D. the Landing Page settings
Right Answer: D
14.) Your outreach group frequently demands covers Lead Source Effectiveness. They need to realize which advertising efforts, occasions, and web contacts produce the top leads, and at last the most ridiculous income.
How might you involve devices in Dynamics 365 Marketing to produce this report?
A. Explore to Leads, click on Insights, then select the Lead Source Effectiveness tab.
B. Explore to Leads, select the fitting Lead View, click on Run Report, and select Lead Source Effectiveness.
C. Explore to Contacts, select the proper Contact View, click on Run Report, and select Lead Source Effectiveness.
D. Under Customer Journeys, go to the bits of knowledge segment for each excursion that creates Leads, download the fitting information, and total it into a different spreadsheet.
Right Answer: B
Explanation: MB 210: Microsoft Dynamics 365 for Sales – Sales Reports
15.) Mike’s marketing department needs to make a Customer Journey for female wine devotees more than 40 years of age who live in Europe.
How could he characterize who gets this Customer Journey?
A. Make a Static segment.
B. Make a Segment Type.
C. Alter the contacts in the database.
D. Make a Dynamic segment.
Right Answer: D
16.) Your marketing department has verified that they need to make a Customer Journey that will target promoting contacts that have visited your site in the year.
Which sort of showcasing portion would it be advisable for you to make?
A. Profile Segment
B. Landing Page Segment
C. Interaction Segment
D. Customer Insight Segment
Right Answer: B
17.) You are a marketing professional for AdventureWorks Cycles. You need to make a new subscription structure with another subscription list.
You have made the new subscription list, yet should have the option to see the membership list determination in the originator tool stash.
While making the new structure, which structure type must you select to meet the condition?
A. Landing page
B. Event Form
C. Forward to a Friend
D. Subscription Center
Right Answer: D
18.) The sales team needs direction on adding Contacts to existing segments.
Which three proclamations precisely portray that interaction? Each answer addresses a total solution.
A. The people who don’t approach the segment entity can’t add a contact record to a fragment.
B. A Contact can be added to a static fragment while surveying the contact record.
C. A Contact can be added to a few sections immediately.
D. The people who don’t approach the section element can add a contact record to a fragment.
E. A Contact can be added to a powerful section while reviewing the contact record.
Right Answer: BCD
19.) You are a Dynamics 365 Marketing practical expert.
You make a showcasing membership rundown and you want to make it accessible for site guests.
In which two different ways could you at any point do this?
A. In the Email Marketing structure, drag the made membership rundown to the structure.
B. In the Subscription Center structure, drag the made membership rundown to the structure.
C. In the Landing Page layout, drag the made membership rundown to the structure.
D. In the Event Template, drag the made Subscription List to the structure.
Right Answer: AB
20.) Jacob is a marketing administrator.
He really wants a marketing form that will just acknowledge contact data and permit opt-in to emails.
What sort of structure would it be advisable for him to make?
A. Journey Form
B. Forward to a friend Form
C. Landing page Form
D. Subscription Page Form
Right Answer: C
Explanation: Create, view, and manage marketing forms
