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Salesforce Marketing Cloud Consultant Sample Questions

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Salesforce Marketing Cloud Consultant Sample Questions

The last stage before becoming a Salesforce Certified Marketing Cloud Consultant is the Salesforce Marketing Cloud Consultant test (CRT-550). This test is a requirement for the Salesforce Certified Marketing Cloud Consultant test, and it also gives you a thorough understanding of the test’s goals to help you concentrate your study time.The article provides a list of Salesforce Marketing Cloud Consultant Sample Questions that cover core exam topics including –

  •   Discovery and Architecture: 16%
  • Integration: 20%
  • Account Configuration: 12%
  • Automation: 20%
  • Data Modeling and Management: 21%
  • Messaging: 11%

Advanced Sample Questions

What is Salesforce Marketing Cloud?

  • a. A customer relationship management platform
  • b. An email marketing platform
  • c. A social media management platform
  • d. An e-commerce platform

Answer: b. An email marketing platform

Explanation: Salesforce Marketing Cloud is a cloud-based email marketing platform that allows businesses to create, manage, and send targeted and personalized email campaigns to their customers. It provides a suite of tools and features for creating and managing email campaigns, automating email workflows, and analyzing email performance.

What is the purpose of the Salesforce Marketing Cloud Journey Builder?

  • a. To create and manage email campaigns
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: c. To build customer journeys

Explanation: The Salesforce Marketing Cloud Journey Builder is a tool within the platform that allows marketers to build and manage customer journeys. It provides a visual interface for creating multi-step customer journeys, automating actions based on customer behavior, and monitoring and analyzing journey performance.

What is the purpose of the Salesforce Marketing Cloud Email Studio?

  • a. To create and manage email campaigns
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: a. To create and manage email campaigns

Explanation: The Salesforce Marketing Cloud Email Studio is a tool within the platform that allows marketers to create and manage email campaigns. It provides a suite of tools and features for designing, scheduling, and sending targeted and personalized email campaigns, as well as analyzing email performance and reporting on campaign results.

What is the purpose of the Salesforce Marketing Cloud Social Studio?

  • a. To manage social media campaigns
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: a. To manage social media campaigns

Explanation: The Salesforce Marketing Cloud Social Studio is a tool within the platform that allows marketers to manage their social media campaigns. It provides a suite of tools and features for creating and publishing social media content, monitoring and analyzing social media performance, and engaging with customers on social media.

What is the purpose of the Salesforce Marketing Cloud Data Studio?

  • a. To manage customer data
  • b. To automate business processes
  • c. To build customer journeys
  • d. To analyze campaign performance

Answer: a. To manage customer data

Explanation: The Salesforce Marketing Cloud Data Studio is a tool within the platform that allows marketers to manage customer data. It provides a suite of tools and features for importing, storing, and managing customer data, as well as analyzing customer data and creating data segments for targeted marketing campaigns.

What is the purpose of the Salesforce Marketing Cloud Content Builder?

  • a. To create and manage email campaigns
  • b. To automate business processes
  • c. To build and manage digital content
  • d. To manage customer data

Answer: c. To build and manage digital content

Explanation: The Salesforce Marketing Cloud Content Builder is a tool within the platform that allows marketers to build and manage digital content, such as emails, landing pages, and web content. It provides a suite of tools and features for creating and designing digital content, as well as managing and storing digital assets.

What is the purpose of the Salesforce Marketing Cloud Automation Studio?

  • a. To create and manage email campaigns
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: b. To automate business processes

Explanation: The Salesforce Marketing Cloud Automation Studio is a tool within the platform that allows marketers to automate business processes. It provides a visual interface for creating and managing automated workflows, such as email campaigns, customer journeys, and data management processes.

What is the purpose of the Salesforce Marketing Cloud MobileConnect?

  • a. To create and manage mobile campaigns
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: a. To create and manage mobile campaigns

Explanation: The Salesforce Marketing Cloud MobileConnect is a tool within the platform that allows marketers to create and manage mobile campaigns. It provides a suite of tools and features for sending targeted and personalized SMS and MMS messages, as well as monitoring and analyzing mobile performance.

What is the purpose of the Salesforce Marketing Cloud Social Studio Listen tool?

  • a. To monitor and analyze social media performance
  • b. To automate business processes
  • c. To build customer journeys
  • d. To manage customer data

Answer: a. To monitor and analyze social media performance

Explanation: The Salesforce Marketing Cloud Social Studio Listen tool is a tool within the Social Studio that allows marketers to monitor and analyze social media performance. It provides a suite of features for tracking and analyzing social media mentions, sentiment, and trends, as well as identifying opportunities for engagement with customers on social media.

What is the purpose of the Salesforce Marketing Cloud Audience Studio?

  • a. To manage customer data
  • b. To automate business processes
  • c. To build customer journeys
  • d. To analyze audience segments

Answer: a. To manage customer data

Explanation: The Salesforce Marketing Cloud Audience Studio is a tool within the platform that allows marketers to manage customer data. It provides a suite of tools and features for importing, storing, and managing customer data, as well as creating and managing audience segments for targeted marketing campaigns.

Basic Sample Questions

Q1) A client requests that users of the Sales Cloud create and distribute Marketing Cloud emails. Which two suggestions ought the consultant to offer? (Select two.)

  1. When configuring Marketing Cloud Connect, the consultant should allow deep connecting.
  2. The Marketing Cloud user and the Sales Cloud user should be in a one-to-one connection.
  3. The System Administrator Profile and Role at the top of the Role Hierarchy should be assign to each Sales Cloud user.
  4. The Sales Cloud user profile’s Create Email feature needs to be enable by the consultant.

Correct Answer: the consultant should enable deep linking in Marketing Cloud Connect configuration; Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

Q2) The customer specifies their data needs and how they want to use Marketing Cloud during discovery using the following standards:
Every night, all of the customer’s data will be completely update by Import File Activity from the customer’s data warehouse.  Through Contact Builder, relational data tables will be add to contact records. Each contact’s own identification number will be the Customer ID. Which of the following better describes the use of data extensions than lists?

  1.  Data extensions are necessary for Contact Builder.
  2.  Data extensions allow for add/update Import File Activity.
  3.  Data extensions can store HTML code as an attribute.
  4.  Data extensions support Customer ID to be use as Subscriber Key.

Correct Answer: Data extensions are necessary for Contact Builder

Q3) A Smart Capture form that stores submissions in a data extension is being use by a customer to gather data. The client requests that every morning, an email with a CSV attachment containing the contributions from the previous day be deliver to the marketing manager. Providing the client has the attachments capability turned on. Which automation process will make this happen?

  1.  Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
  2.  Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
  3.  Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
  4.  Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

Correct Answer: Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Q4) A file that will be unique each time must be import by ABC Company. Which approach is best?

  1.  Add Only
  2.  Update Only
  3.  Overwrite
  4. .Add/Update

Correct Answer: Overwrite

Q5) Normally, ABC Company wishes to import files at specific times, however on occasion, if the 30th of the month comes on a weekend, a file will be dropped on a Friday.How does it move?

  1.  A user-initiated message to send an email to customers who made a purchase daily.
  2.  Triggered Import – user initiated send (not scheduled).
  3.  A scheduled automation to send emails to customers who made a purchase daily.

Correct Answer: Triggered Import – user initiated send (not scheduled).

Q6) A number of logged-in customers’ shopping sessions were interrupt as a result of Northern Trail Outfitters’ (NTO) 24-hour website outage, which start on a busy shopping day. The retailer hopes to lure those customers back when the site is operational so they can finish their purchasing. What steps ought to be taken by Northern Trail Outfitters (NTO)?

  1. Write and send all customers an email of apologies and a discount for a future purchase.
  2. Avoid sending an email because the outage may have heightened unfavourable opinion and caused more unsubscribes.
  3. Add a file of customers that are currently log in to NTO’s Abandon Cart journey in Journey Builder.
  4. When the website is back online, create a user-initiate message to be sent to logged-in users.

Correct Answer: Add a file of customers that are currently log in to NTO’s Abandon Cart journey in Journey Builder.

Q7) A Send Flow process in Marketing Cloud must be use by a user to send an email to a Salesforce Report. How ought the consultant to fulfil this demand?

  1.  Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud. 
  2.  Create data validation rules for the integrated user in Sales Cloud.
  3.  Create a Salesforce Data Extension for the user to select during a Send Flow.
  4.  Add custom VisualForce Page to the page layouts in Marketing Cloud.

Correct Answer: Create a Salesforce Data Extension for the user to select during a Send Flow.

Q8) Northern Trail Outfitters is worried about the reputation of their sender and need constant access to subscribers who flag their emails as spam. How can they identify which subscribers marked their emails as spam so that they may mark those records in their database for customer service?

  1.  An automation that queries the Complaint data view.
  2.  An automation that queries the Unsubscribe data view.
  3.  An automation that generates the Spam Complaints Over Time Report.
  4.  An automation that generates the Unsubscribe Event Extract.

Correct Answer: An automation that queries the Complaint data view.

Q9) In what circumstances should a consultant check the Use as Root box when joining a data extension in Contact Builder?

  1.  Supplemental data for an interaction in Journey Builder.
  2.  One-to-Many Relationship to the Contact Record.
  3.  Data for both Email and MobileConnect sends.
  4.  Database of record other than All Subscribers.

Correct Answer: Database of record other than All Subscribers.

Q10) In what circumstances should a consultant check the Use as Root box when joining a data extension in Contact Builder?

  1. user-initiated email notification to customers who made purchases every day.
  2. An email that is automatically sent when a customer completes a transaction.
  3. An automate system that is programm to send emails every day to clients who made purchases.
  4. An automate process that is initiate to send emails to customers once they make a purchase.

Correct Answer: An email that is automatically sent when a customer completes a transaction.

Q11) A customer is worry about API restrictions because they use Marketing Cloud Connect to send a lot of messages. What advice should the expert give to lessen Marketing Cloud Connect’s negative effects on daily API limits? (Select two.)

  1.  Filter data
  2.  Upgrade the MC account to ConnectedApp
  3.  Turn off link details tracking
  4.  Turn off Individual Levels Tracking

Correct Answer: Upgrade the MC account to ConnectedApp; Turn off Individual Levels Tracking

Q12) A customer requests to send an email with return tracking to Sales Cloud to a subset of a Synchronized Data Extension that references custom object data from Sales Cloud. What strategies ought the consultant to suggest? (Select two.)

  1. To develop a sendable synchronised data extension, use SQL Query Activities.
  2. Sync objects from Sales Cloud to Marketing Cloud using synchronised data sources.
  3. Create a sendable Salesforce Data Extension using SQL Query Activities.
  4. Segment data using data filters to produce a sendable data extension.

Correct Answer: Sync objects from Sales Cloud to Marketing Cloud using synchronised data sources.

Q13) The email addresses of each person who unsubscribed from a specific email send are require by the Marketing Cloud user. This user does not have access to the upgraded FTP account and does not know SQL. What feature should be use to get the required data?

  1.  My Reports
  2.  My Tracking
  3.  Data Views
  4.  Tracking Extract

Correct Answer:  My Tracking

Q14) In Marketing Cloud, a consultant is setting up Marketing Cloud Connect. The customer demands that users who are integrate have access to only the Sales Cloud data that is readily available to them in their Salesforce accounts. How will the expert guarantee that this stipulation is met?

  1. Firstly, verify that the user in Sales Cloud has the role of System Administrator allocated to them.
  2. Secondly, in Marketing Cloud, choose the Scope by User checkbox.
  3. Verify that the User’s Marketing Cloud profile is accurate.
  4. Create a user with a system administrator profile in Sales Cloud.

Correct Answer: In Marketing Cloud, choose the Scope by User checkbox.

Q15) Which of the following two claims about a database of records is true in Salesforce Marketing Cloud Consultant Sample Questions? (Select two.)

  1. Any data structure in which a subscriber’s different opt-in statuses can be record.
  2. It’s a system that keeps track of a subscriber’s status.
  3. Any database that contains subscriber information.
  4. It is a centralised database for the storage of information about things or people.

Correct Answer: It’s a system that keeps track of a subscriber’s status; It is a centralised database for the storage of information about things or people.

Q16) A client wants to link Marketing Cloud with their website so that customers may modify their preferences for marketing communications. The customer is interest in using tools like Journey Builder in the future and has access to internal web development resources. What remedy ought the consultant to put forth?

  1. Use the built-in Preference Center and configure a data structure using lists.
  2. Use a Web Collect form that is host on CloudPages to configure a relational data structure using data extensions.
  3. Use a SmartCapture form that the customer may iFrame into their website and configure a data structure using lists.
  4. Use data extensions to configure a relational data structure and consult with the client about website API integration.

Correct Answer: Use data extensions to configure a relational data structure and consult with the client about website API integration.

Q17) When a user tests an Entry Event in Journey Builder, a notification stating that there is a binding problem for data bound members appears. Based on the error notification, what can a user do to ensure that contacts enter this interaction successfully? (Select two.)

  1. Add new subscribers to the table titled “All Subscribers.”
  2. Start the event in the Entry Event as well as Automation Studio.
  3. Verify that the contact is list on the source data above the High Water Mark.
  4. Pick a DE source with a root connection to the contact.

Correct Answer: Verify that the contact is list on the source data above the High Water Mark;Pick a DE source with a root connection to the contact.

Q18) Designing a solution to guarantee that subscribers only receive email categories they wish to receive is something a customer is interest in doing. We’ll employ the integrated subscription centre as a component of the solution. Which feature ought to be use to do this?

  1.  Firstly, Send Logging
  2.  Secondly, Publication Lists
  3.  Next, Profile Center
  4.  Subscriber Keys

Correct Answer:Publication Lists

Q19) If I want to launch a brand-new line of shoes. Anyone who does not have shoes listed as an attribute in their preference centre is being disqualified. I’ll be sending the emails every day. After a short while, I see that a lot of people are changing their email options and that less emails are being sent. What problem is preventing more emails from being sent out?

  1.  Preference center is too strict.
  2.  High Watermark if journey builder.
  3.  Email frequency too high.
  4.  Deliverability issues on account.

Correct Answer: High Watermark if journey builder

Q20) Families frequently exchange email addresses among numerous checking, savings, loan, and credit accounts, according to a financial services client. The customer must permit several accounts in Marketing Cloud to share the same email address while keeping their subscriber attributes distinct. Which component ought to be brought up with the client to support this use case?

  1.  Subscriber Key
  2.  Contact ID
  3.  Data Extensions
  4.  Member Record

Correct Answer: Subscriber Key

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