Salesforce Accredited B2B Commerce Administrator Interview Questions

Preparing for a Salesforce Accredited B2B Commerce Administrator interview requires a mix of knowledge, skills, and experience in the field of B2B commerce and Salesforce technology. Also the difficulty of the Salesforce Accredited B2B Commerce Administrator interview, may vary depending on your experience, knowledge, and preparation. However, the interview is designed to assess your understanding and proficiency in B2B commerce and Salesforce technology.

The interview may include questions related to B2B commerce strategies, tactics, and technologies, as well as technical questions related to data management, security, API integration, and customization. Additionally, you may be asked behavioral interview questions that assess how you have dealt with certain situations in the past.

To increase your chances of success, it’s essential to prepare thoroughly and have a strong understanding of the topics and skills outlined in the Salesforce B2B Commerce Administrator Certification Study Guide. With adequate preparation and relevant experience, you should feel confident in your ability to tackle the interview questions.

Tips to prepare for your Salesforce interview

1. Review the Salesforce B2B Commerce Administrator Certification Study Guide: This study guide outlines the topics and skills that will be covered in the exam. Use it as a guide for your interview preparation.
2. Understand the B2B Commerce Landscape: Familiarize yourself with the current trends, challenges, and best practices in B2B commerce. This will help you to answer questions related to B2B commerce strategies, tactics, and technologies.
3. Get Hands-on Experience with Salesforce B2B Commerce: If you haven’t already, try to get hands-on experience with Salesforce B2B Commerce. This will help you to understand the platform’s capabilities and limitations, and to answer technical questions related to B2B commerce implementation and customization.
4. Study Key Salesforce B2B Commerce Features: Review key features such as product catalog, pricing and quoting, order management, and integration with other Salesforce products like Sales Cloud, Marketing Cloud, and Service Cloud.
5. Prepare for Technical Questions: Expect questions related to data management, security, API integration, and customization. Be prepared to provide examples of how you have applied these skills in real-life scenarios.
6. Practice Behavioral Interview Questions: Behavioral interview questions assess how you have dealt with certain situations in the past. Prepare to answer questions that demonstrate your ability to work with stakeholders, manage projects, and solve problems.
7. Be Familiar with Salesforce Terminology: Be sure you understand common Salesforce terms and phrases so you can easily communicate with your interviewer. This includes understanding basic concepts around objects, fields, records, and the Salesforce user interface.
8. Highlight your Certifications and Skills: If you hold any relevant Salesforce certifications or have specific skills related to B2B commerce, be sure to highlight these in your interview.

Advanced Interview Questions

Q1. Imagine a B2B company is experiencing a drop in their online sales revenue. As a Salesforce Accredited B2B Commerce Administrator, what steps would you take to investigate and address the issue?

Answer: The first step would be to analyze the website traffic and sales data to determine the root cause of the issue. I would look into factors such as website traffic, abandoned cart rates, conversion rates, and average order value to identify any trends or issues. If necessary, I would also investigate the website’s user experience, search engine optimization, and marketing campaigns to ensure they are optimized for maximum conversion. Based on my findings, I would recommend changes to the website, such as improving navigation, enhancing product descriptions, or adjusting pricing and promotions to address the issue.

Q2. A B2B company wants to integrate their Salesforce B2B Commerce platform with their ERP system. What steps would you take to ensure a successful integration?

Answer: The first step would be to identify the specific requirements of the integration and determine which Salesforce B2B Commerce and ERP system features need to be integrated. I would then work with the ERP system vendor to configure the necessary integrations, such as product and price synchronization, order management, and inventory management. Additionally, I would create a detailed integration plan and test it thoroughly before implementing it in a production environment. I would also work with the company’s IT department to ensure that the integration complies with their security and data governance policies. Finally, I would provide training and support to ensure that users can effectively utilize the new integration.

Q3. A B2B company wants to create a custom checkout process that caters to their specific business requirements. What steps would you take to design and implement this process?

Answer: First, I would gather requirements from the company and determine what their specific needs are for the checkout process. I would then use the Salesforce B2B Commerce platform’s customization features, such as custom object and process builder, to design a checkout process that meets their needs. I would also work with the company’s payment gateway provider to integrate their payment methods into the checkout process. Finally, I would test the new checkout process thoroughly to ensure that it functions properly and meets the company’s requirements.

Q4. A B2B company wants to integrate their Salesforce B2B Commerce platform with their marketing automation system. What steps would you take to ensure a successful integration?

Answer: First, I would identify the specific requirements of the integration, such as lead capture, customer segmentation, and personalized marketing campaigns. I would then work with the marketing automation system vendor to configure the necessary integrations, such as data synchronization and automated workflows. I would also create a detailed integration plan and test it thoroughly before implementing it in a production environment. I would work with the company’s marketing team to ensure that the integration supports their marketing campaigns and aligns with their branding and messaging. Finally, I would provide training and support to ensure that users can effectively utilize the new integration.

Q5. A B2B company wants to offer personalized pricing and promotions to their customers based on their order history and purchasing behavior. How would you configure the Salesforce B2B Commerce platform to support this requirement?

Answer: I would use the Salesforce B2B Commerce platform’s pricing and promotion engine to create personalized pricing and promotions based on customer order history and purchasing behavior. I would also configure the platform’s product and pricing rules to reflect the company’s pricing strategy and discounts. Finally, I would work with the company’s IT team to ensure that the pricing and promotion engine is integrated with their ERP system and other relevant systems.

Q6. A B2B company is expanding into new geographic regions and needs to localize their website content and support multi-currency transactions. What steps would you take to implement these changes on the Salesforce B2B Commerce platform?

Answer: I would first work with the company’s marketing and content teams to localize the website content for the new geographic regions. I would then configure the Salesforce B2B Commerce platform to support multiple currencies and configure the necessary exchange rates. Finally, I would work with the company’s payment gateway provider to ensure that they can process multi-currency transactions and that the platform is integrated with the payment gateway.

Q7. A B2B company is experiencing slow website performance and high bounce rates. What steps would you take to troubleshoot and resolve these issues on the Salesforce B2B Commerce platform?

Answer: I would first analyze the website’s performance metrics and identify any bottlenecks or issues that are causing slow page load times. This could include factors such as server response times, image compression, or page caching. I would then work with the company’s IT team to implement performance optimizations such as code optimization, image compression, and content caching. Additionally, I would use the Salesforce B2B Commerce platform’s reporting and analytics features to identify the root cause of high bounce rates and make adjustments to improve the user experience, such as improving navigation or optimizing product descriptions.

Q8. Can you walk me through a B2B Commerce implementation project you have worked on?

Answer: I can walk you through a high-level overview of a B2B Commerce implementation project that I worked on. The project involved a B2B manufacturing company that was looking to launch a new e-commerce website to improve their sales and customer experience. Here are the steps we followed:

1. Discovery and requirements gathering: We started by meeting with the company stakeholders to understand their business goals and requirements for the new website. We discussed their target audience, product offerings, pricing, and sales processes, among other topics. We also reviewed their existing website and discussed any pain points or challenges they were experiencing.
2. Platform selection: Based on the company’s requirements, we recommended the Salesforce B2B Commerce platform as the best fit for their needs. We then worked with the company to select the appropriate licensing model and plan for implementation.
3. Design and development: We then worked with a design agency to create wireframes and visual designs for the new website. We used Salesforce’s Lightning Design System (LDS) as a starting point to ensure that the website was consistent with the platform’s user interface. Once the designs were approved, we worked with a development team to build and configure the website using Salesforce’s platform tools, including custom objects, process builders, and the B2B Commerce managed package.
4. Data migration: We helped the company migrate their product and customer data from their legacy system to the new Salesforce platform. We ensured that the data was mapped correctly and that any necessary transformations were made.
5. User training and testing: We provided training to the company’s internal teams on how to use the new website, including the product catalog, checkout process, and order management tools. We also conducted extensive testing to ensure that the website was functional, performant, and met the company’s requirements.
6. Launch: Once the website was tested and approved, we worked with the company to launch the new website to their customers. We also provided post-launch support to ensure that any issues were addressed quickly.

Overall, the project was successful in improving the company’s online presence, increasing sales, and improving the customer experience.

Q9. How do you handle order and inventory management in Salesforce B2B Commerce?

In Salesforce B2B Commerce, order and inventory management is typically handled using a combination of native Salesforce features and custom functionality.

• The Salesforce B2B Commerce platform includes a built-in order management system that allows businesses to create, track, and manage customer orders. This includes the ability to view order history, view order details, update order status, and manage customer returns.
• Inventory management in Salesforce B2B Commerce is typically integrated with an external inventory management system, such as an ERP system, to ensure that inventory levels are accurate and up-to-date. This integration can be done using the Salesforce B2B Commerce APIs to connect to the external system and retrieve inventory information in real-time.
• Additionally, Salesforce B2B Commerce also allows businesses to set up inventory alerts to notify them when a product is running low on stock or when stock needs to be replenished. This allows businesses to manage their inventory more effectively and reduce the risk of stockouts.
• In order to manage inventory, businesses can also use out of the box Salesforce features such as Salesforce Inventory. This feature allows businesses to track inventory levels, set reorder points, and generate replenishment purchase orders.
• Custom functionality can also be developed to enhance the inventory management capabilities in Salesforce B2B Commerce. This includes creating custom workflows, Apex triggers and classes, and Visualforce pages to create custom functionality that is specific to the business’s inventory management needs.

It’s important to note that each business has its own unique needs, so the specific approach to inventory management in Salesforce B2B Commerce will vary depending on the business’s specific requirements.

Q10. Can you explain how you set up and maintain user roles and permissions in Salesforce B2B Commerce?

In Salesforce B2B Commerce, user roles and permissions are typically set up and maintained using Salesforce’s native role and permission system.

The first step in setting up user roles and permissions is to create a set of custom profiles that reflect the different types of users that will be accessing the B2B Commerce application. Each profile defines a set of permissions that dictate what the user can do within the B2B Commerce application.

Once the custom profiles are created, you can then assign them to specific users. This can be done manually by assigning the profile to each individual user, or by using the Salesforce’s mass assignment feature to assign a profile to multiple users at once.

After the profiles are assigned, you can then set up the specific permissions for each profile. This can include setting up object-level permissions, such as read, create, edit, and delete permissions for specific objects, as well as field-level permissions, such as read, create, edit, and delete permissions for specific fields within an object.

In addition to the native role and permission system, Salesforce B2B Commerce also supports the use of third-party access control solutions such as Salesforce Identity, which provides more granular and advanced controls for managing user roles and permissions.

It’s important to note that the specific approach to setting up and maintaining user roles and permissions in Salesforce B2B Commerce will vary depending on the business’s specific requirements and the size of the organization.

Q11. How do you handle pricing and discounting in Salesforce B2B Commerce?

In Salesforce B2B Commerce, pricing and discounting can be handled through the following ways:

1. Price Lists: create and manage a set of prices for products or services.
2. Promotions: set up discounts and offers that can be applied to orders.
3. Price Rules: automate pricing and discounting decisions based on specific conditions.
4. Contract Pricing: create and manage customized pricing for specific customers or customer groups.
5. Price Adjustments: apply one-time discounts or surcharges to orders.

These features can be configured and managed through the Commerce Cloud backend, and the final price presented to customers is determined based on the combination of these pricing elements.

Q12. How do you integrate Salesforce B2B Commerce with other systems, such as ERP or accounting systems?

Salesforce B2B Commerce can be integrated with other systems, such as ERP or accounting systems, through the following methods:

1. APIs: Use Salesforce B2B Commerce APIs to securely transfer data between systems, such as order data, product information, and customer data.
2. Middleware: Utilize middleware tools, such as MuleSoft, to connect Salesforce B2B Commerce with other systems and ensure data consistency across systems.
3. Integrations: Use pre-built integrations from Salesforce partners to connect B2B Commerce with ERP or accounting systems.
4. Custom Development: Implement custom integrations using Salesforce development tools, such as Apex and Lightning, to meet specific integration requirements.

The integration method chosen will depend on the specific requirements and data exchange needs between the systems. It’s recommended to work with a Salesforce partner or experienced developer to ensure a seamless and secure integration.

Q13. Can you explain how you handle tax and compliance in Salesforce B2B Commerce?

Salesforce B2B Commerce can handle tax and compliance through the following methods:

1. Tax Engine: Use the built-in tax engine to calculate taxes based on specific rules and rates for each jurisdiction. The tax engine integrates with external tax calculation services for real-time tax calculations.
2. Tax Codes: Assign tax codes to products and services to ensure proper tax calculation and reporting.
3. Compliance Rules: Configure compliance rules to enforce regulations and ensure compliance with specific tax and legal requirements, such as country-specific regulations for data privacy and consumer protection.
4. Reports: Use reports to track and analyze tax information, such as tax collected and tax liability, to ensure accurate compliance reporting and auditing.
5. Third-party integrations: Integrate with third-party compliance and tax solutions, such as Vertex and Avalara, to manage complex compliance requirements and tax regulations.

It is important to regularly review and update the tax and compliance configurations to ensure ongoing compliance with changing regulations. It is recommended to consult with legal and tax advisors to ensure proper tax and compliance handling in Salesforce B2B Commerce.

Q14. How do you set up and maintain product catalogs in Salesforce B2B Commerce?

Setting up and maintaining product catalogs in Salesforce B2B Commerce can be done through the following steps:

1. Product Information Management (PIM): Use PIM to create and manage product information, including product descriptions, images, pricing, and related information.
2. Product Hierarchy: Set up a product hierarchy to organize products into categories, subcategories, and attributes for easier navigation and search.
3. Product Variants: Create variants for products with multiple options, such as size or color, to better represent product offerings.
4. Product Attributes: Define product attributes, such as weight, dimensions, and materials, to provide detailed product information.
5. Product Relationships: Establish relationships between products, such as related or upsell products, to enhance the customer experience and increase sales.

To maintain product catalogs, it is important to regularly update product information and make changes as needed, such as updating prices or adding new products. It is also important to periodically review and optimize the product hierarchy and product relationships to ensure the catalog remains user-friendly and effective.

Q15. Can you explain how you handle customer communication and self-service in Salesforce B2B Commerce?

Salesforce B2B Commerce offers multiple tools to handle customer communication and self-service:

1. Contact Center: A centralized platform for customer service teams to manage all customer interactions.
2. Community: A self-service portal for customers to access information, place orders, track shipments, and more.
3. Chatbots: AI-powered chatbots can be integrated into the community to provide instant assistance to customers.
4. Email Templates: Customizable email templates for order confirmation, shipment updates, etc.
5. Knowledge Base: A centralized repository of information and support articles for customers to access.
6. Surveys: Automated customer satisfaction surveys to gather feedback and improve customer experience.

By utilizing these tools, Salesforce B2B Commerce enables businesses to provide excellent customer service and support while also allowing customers to self-serve.

Q16. How do you approach testing and quality assurance in Salesforce B2B Commerce projects?

Approaching testing and quality assurance in Salesforce B2B Commerce projects is a crucial step to ensure that the implementation is successful and the system is functioning as expected. Here are a few best practices for testing and quality assurance in Salesforce B2B Commerce projects:

1. Develop a comprehensive test plan: Create a test plan that outlines the testing objectives, scope, and approach. This should include both functional and non-functional testing, such as performance and security testing.
2. Create detailed test cases: Develop test cases that cover all the functionalities and features of the system, including all the business scenarios, edge cases, and error conditions.
3. Conduct unit testing: Perform unit testing on individual components and modules of the system to ensure that they are working as expected.
4. Perform integration testing: Test the system’s integration with other systems and platforms to ensure that data is flowing correctly and any integration points are functioning correctly.
5. Conduct user acceptance testing: Involve end-users in testing the system to ensure that it meets their requirements and that it is user-friendly.
6. Perform load testing: Test the system’s performance under different loads and stress conditions to ensure that it can handle the expected traffic.

It is important to keep in mind that testing and quality assurance is an ongoing process that should continue throughout the entire development and deployment cycle to ensure that the system is always working as expected and meets the needs of the business.

Basic Interview Questions

1. What exactly is Salesforce B2B Commerce?

The sale of goods or services between businesses is referred to as B2B commerce. Salesforce B2B Commerce, formerly known as CloudCraze, is a platform-based application built on the Salesforce platform. Admins can use the Lightning Experience functionality to define buyer experiences such as search, carts, and checkouts, among other things. Admins and managers can use Data Loader or Data Import Wizard to import commerce data for accounts, products, price books, and entitlements. They can also design, establish, and localize stores. Other buyer accounts can be managed by buyer managers. From the Commerce app, store managers can update products and verify their store’s settings.

2. What exactly is a Buyer Account?

A buyer account allows a user to purchase items from a store. The account is linked to B2B entities such as price books and entitlements, which define the account’s Buyer Account behavior. A buyer account is a customer account that has been designated as a buyer and assigned to a buyer group. You can allow a buyer to purchase for an external account. An external account is one that is distinct from the account for which the buyer is a contact. When shopping in a B2B store, the buyer notices a Switch Accounts option in the user profile menu. When the buyer selects the Switch Accounts option, they are presented with a list of the external accounts to which they have access.

3. Describe Buyer Group.

A buyer group is a group of buyer accounts that all have access to the same entitlements. The buyer group with which a user is associated determines their access to stores, price books, and entitlements. The user must be a contact on a buyer account in order to be added to a buyer group.

4. What exactly is a catalogue?

Catalogs contain the hierarchical structure for product categories in a store. To view products, you must first connect a catalog to the store. A store can only have one catalog associated with it.

5. Explain Categories.

Categories aid in the organization of products and make them easier to find. Secondly, categories can have up to five levels of subcategories. Categories can only belong to one catalog. A product can be assigned to more than one category. Categories are the top-level classifications of the products you sell, such as furniture, tools, and gardening. When you create a category, you have the option of including or excluding it from menus, as well as setting a category sort order. The order in which a category or subcategory appears on the navigation menu and in filters is determined by the sort order.

6. What are Entitlement Policies?

Entitlement policies specify which products and product-related information buyers have access to based on their buyer group membership.

7. What are the four price books types available in Lightning B2B Commerce?

Lightning B2B Commerce offers four different types of price books for assigning prices to products in your store. Lightning B2B Commerce offers four different types of price books:

• Standard price book: This is a global price book that includes all of your products. It has nothing to do with a store or a buyer group. Before you can list a product in another price book, it must first be listed in the standard price book.
• Store price books are associated with a store and contain default prices that apply to all buyers.
• Buyer group price book: Prices in buyer group price books apply to a specific buyer group.
• Original price price book: Original price price books display the original price of a product. To indicate that a new price is being offered, the price is struck out. The price that has been struck out is only for display and is not used in calculations.

8. What exactly is a Price Book?

The price book keeps track of the product prices that your store provides to customers. Create a unique product collection with associated list prices and assign it to specific stores or buyer groups.

9. Define Price Book Entry.

A product with a price that is listed in a price book is referred to as a price book entry. Each price book entry specifies the price’s currency.

10. What do you understand by Price Adjustment Schedules?

Create a tiered pricing structure for your buyers by using price adjustment schedules. Discounts are assigned based on volume in tiered pricing. The lower the price, the more of one product type a buyer purchases. For example, you might want to reduce the price by 10% if a buyer buys more than 10 items, and 15% if they buy more than 100. After the customer reaches the 10-item threshold, a $1000 item is reduced to $900. When the total of 100 items is reached, the price is reduced to $850. You could also select a fixed amount, such as lowering the price by $100 at each tier level. In that case, after 10 items, an item costs $900, and after 100 items, it costs $800.

11. What do you understand by products?

The items and services that you sell are referred to as products. A product can be displayed in more than one store catalog.

12. Define Product Media.

Images, URLs, and PDFs can be used to supplement your product offerings. A given product’s media can include up to nine images.

13. What exactly are Product Variations?

A simple product is one that has only one version, with no different sizes, colors, or materials. A product variation consists of a parent product and its child variations. Tee shirt, for example, is a parent product, and tee shirt blue XL, tee-shirt red S, and tee-shirt Green XXL are child variations of that parent. Each product in the child variation has its own SKU.

14. Describe the Search feature in B2B Commerce.

The search engine in Salesforce works to make your information easy to find from the moment you create a record. In a B2B commerce environment, you can search for products based on the discoverable fields of a product.

15. Describe Search Indexing.

Search indexing is a process that the store administrator initiates after the store has been updated. Search indexing activates those changes. Some changes you make to your store do not appear until they are indexed.

16. What is the meaning of Search Filters (Facets)?

Filters make it easier for buyers to find the product they are looking for. Filters are added by selecting fields from a product record. A product field, for example, could be the item’s color. If you choose to make the Color field a filter, buyers will be able to filter their search results based on the color values you provide. Product Category is the only product field that is not selected as a filter. By default, the Product Category field serves as a filter and cannot be removed.

17. Explain the concept of a store in B2B commerce.

Stores house all of your commerce data, such as catalogs, categories, price books, and products. For the front-end buying experience, all B2B stores use Experience Cloud sites to showcase your products, organize information for buyers, and process orders. You can set up multiple stores to cater to various business areas or regions.

18. What is the role of the store in B2B commerce?

• To make products available, group them into categories, then group those categories into a catalogue, and then link that catalogue to a store.
• Add your buyers to a buyer group and associate that group with a store to give them access to your store.
• Create standard product prices or negotiate special prices for specific buyer groups. Price books can be associated with a buyer group or directly with the store.
• Assign an entitlement policy to a buyer group to specify which products are available to them.

19. What exactly is an order?

An order is a list of products that have been purchased.

20. What do you understand by B2B Commerce Template?

The B2B Commerce template is a collection of pages and components that will assist you in creating a stunning buyer experience. Use our styles and layouts in conjunction with your images and information to highlight your products. Make it simple for buyers to browse, add products to their cart, check out, arrange delivery, and track their orders.

21. Describe the Pricing Strategy in B2B Commerce.

Pricing Strategy gives you the option of selecting between Best Price and Priority Price to determine which prices your buyers see. A buyer can be a member of multiple buyer groups, or a buyer group or store can have multiple price books assigned to it. Because of this complexity, multiple price books can be assigned to a single buyer. When multiple prices are available to the same user, there are a few options for determining which price takes precedence. You have the option of basing your pricing strategy on the best price or a predetermined priority.

22. Describe the Cart in B2B Commerce.

Display a list of the products that the buyer has chosen, along with some product information. Buyers are respected by this component. View Product Eligibility. The component can only be viewed by buyers who have access to the associated data. Buyers with cart read access can create, clear, and delete carts. In addition, they can add, edit, and delete items from carts. When a buyer creates a cart, the currency of the cart cannot be changed. So, if a buyer’s account currency changes, the buyer must clear the cart in progress and begin a new cart with the new currency.

23. Explain the concept of Quick Order in B2B Commerce.

Quick Order allows buyers to quickly order well-known products. This component is considerate of the buyer’s View Product entitlements. It can only be viewed by users who have access to the associated data.

24. What do you understand by store management?

Workspaces can help you manage your stores more efficiently. Improve language and currency support to broaden your store’s reach. Create and manage promotions to boost buyer motivation. Store configurations can be migrated, custom reports can be created, and existing integrations can be managed. Configure the emails that customers and buyers receive when they place an order, as well as what they see when your website is unavailable.

25. What are Salesforce objects and how do they work?

An object in Salesforce is simply a table of data in normal database terms. A data table will contain various fields, and these fields will contain information such as an email address, phone number, or company name.

Salesforce has two types of objects: standard and custom. Standard objects are those that are included with Salesforce products out of the box. Accounts and Contacts, for example, are included as standard in most Salesforce products. Objects such as Lead and Opportunity will be standard in Sales Cloud, whereas Cases and Entitlements will be standard in Service Cloud.

26. How are Salesforce changes tested before they are deployed to Production?

• Changes should never be made in Production, according to a fundamental concept of any IT system. They must be tested in a controlled environment to ensure that nothing breaks and that user processes are not disrupted.
• Sandboxes are a feature offered by Salesforce. These mirror your Production configuration, providing a secure environment in which to test changes and implement new features.
• Sandboxes come in a variety of flavors, ranging from a Developer sandbox, which only contains your custom configuration, to Full Copy Sandboxes, which contain all of your configuration and data.

27. How do you move changes from one Salesforce environment to another?

Changes must be implemented and tested in a Salesforce sandbox before being moved to another sandbox and, eventually, the production environment. There are numerous methods for transferring changes between environments. The most common method, however, is to use changesets. A changeset is a pre-packaged collection of components that can be created in one environment and moved to another.

28. Explain Service Cloud.

Service Cloud, on the other hand, assists businesses with their customer support processes. Customers contact support by emailing, calling, or filling out an online form. Once this case has been created in Salesforce, agents can use features like a knowledge base to help them find answers to questions, milestones to ensure SLA (Service Level Agreements) are met, and live chat to communicate with customers in real-time.

29. In Salesforce, what is a Queue?

Many objects in Salesforce must be owned by a single person. Accounts, Opportunities, Contacts, and Campaigns, for example, must be owned by a user in Salesforce.

30. What do you understand by Sales cloud?

This product is intended to aid businesses in their sales cycle. Taking a potential customer on a journey from qualification via the Lead object to conversion into an Opportunity, where the main sales cycle occurs. Sales Cloud also has a number of other features that can help with this process, such as quoting and forecasting.