Evaluate the benefits of additional Marketing Cloud products

Marketing Cloud products provide many options and features. The Marketing Cloud products facilitate many operations as needed in the marketing automation, data capture and analysis.The products offered in Salesforce Marketing Cloud usually are email studio, social studio, etc. But tere are many tools other than these.

Below we list some other marketing cloud products which are used extensively. Such tools also provide more facilities and functionalities. These products have a specific utility. These were launched by Salesforce to address specific needs.

• Audience Studio – Used to capture and activate data from any source on a unified data management platform (DMP).
  • capture and activate data from any source on a unified data management platform (DMP)
  • It creates a complete data profiles.
  • Able to access premium data sources
• Interaction Studio – Track and manage customer experiences in real-time.
  • Uses AI or artificial intelligence based techniques and technologies
  • Provides personalized experiences
  • Applicable across the channels
• Data Studio – Acquire and provision data from reputed 3rd parties like Zillow, eHow, etc.
  • Used for data sharing
  • Also used for audience discovery, data acquisition, and data provisioning — featuring the world’s largest premium data ecosystem.
  • Helps monetize your data
  • Easily access high-quality audiences
  • Protect data
  • Apply data governance.
• CloudPages – for publishing targeted marketing content
  • Publishes to customers across channels.
  • Use the CloudPages editor to build a collection of content, then
  • optimize content for mobile /  social /web
  • Immediate or scheduled publishing
  • Monitor performance
  • It can publish to
    • Landing Pages
    • MobilePush Pages
    • Microsites
• Audience Builder
  • segment subscribers
  • Helps target sends
  • supports Mobile and Social media
  • Audiences can have ID and code values

Reference: Salesforce