Configuring integrations for a given scenario

Configuring integrations ikn Marketing cloud require understanding your needs and selecting the best product.

Marketing Cloud Packages

A package contains a functionality ( small / big)
Install them by Setup -> Apps
installed packages must be licensed from parent BU to other BUs
Has component which performs the action
It is used to
- add custom Journey Builder components
- create API integrations
- install custom apps

Components can be

API Integration Component – To integrate with 3rd party app by Marketing Cloud REST / SOAP API
Marketing Cloud App Component – iFrame into Marketing Cloud
Journey Builder Activity Component – for journeys which starts a REST API call in a 3rd party app
Journey Builder Entry Source Component – For journeys coming from a REST API call from 3rd party app
Custom Content Block Component – TO have a different HTML editor

Integrations types

Server-to-Server Integrations
- uses Client Credentials Grant Type
- has no end-user interaction or UI (user interface)
- connect to REST / SOAP services of Marketing Cloud
- 3-step process for authentication by using access token
Web and Public App Integration
- Uses Authorization Code Grant Type
- uses app’s permissions
- integrate on behalf of an end user
- public app do not store a client secret
- web app store a client secret
- 6-step process for authentication by using access token

Marketing Cloud Connect

Available only in
- Salesforce Unlimited / Enterprise / Performance Editions / Developer Edition Sandbox. Agency / Core / Enterprise 2.0
It connects Marketing Cloud account with Sales / Service Cloud org

Subscriber key

Reference: Salesforce