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Marketing Cloud Product Offerings

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Marketing Cloud Product Offerings are as per product use type. Marketing Cloud can be divided into products for

  • Messaging and automation – Journey Builder , Email Studio, Mobile Studio and Interaction Studio
  • Data and advertising – Advertising Studio, Audience Studio, and Data Studio
  • Social media – Social Studio
  • Measurement and analytics  – Datorama and Google Analytics 360

Marketing Cloud offerings and marketing tools are

  • Journey Builder – Used for building 1-to-1 customer journeys across all channels and departments.
  • Email Studio – To send personalised email messages. Send emails with data from Sales Cloud, Service Cloud, and any other source. Ability to send promotional, transactional, and triggered messages. It provides segmentation, automation, reporting and predictive capabilities.
  • Customer 360 Audiences – Used to unify, segment, activate, and analyze all data with a customer data platform.
  • Audience Studio – Used to capture and activate data from any source on a unified data management platform (DMP).
  • Mobile Studio – For sending SMS, MMS, push notifications, and chat messaging on basis of events, location, proximity, and more.
  • Social Studio – Publish and engage across social media channels like Facebook, Twitter, etc.
  • Advertising Studio – Used for advertising to customers using CRM data.
  • Datorama – Integrates marketing data, KPIs, and decisions.
  • Interaction Studio – Track and manage customer experiences in realtime.
  • Data Studio – Acquire and provision data from reputed 3rd parties like Zillow, eHow, etc.
  • Google Analytics 360 – Use Google Analytics for marketing insights.
  • Pardot – Integrate marketing and sales for B2B marketing automation.
  • Social Studio – Listen, publish, engage, and analyse conversations on social media like Facebook, Twitter, etc
  • Advertising Studio – Used for digital advertising and managing ad campaigns.
  • Web Studio – To create website and landing pages with personalised content. Track every action your customers take to analyse behaviour and gain insights.

Reference: Salesforce

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