Salesforce Marketing Cloud Account Engagement Specialist Practice Exam
Salesforce Marketing Cloud Account Engagement Specialist Practice Exam
About Salesforce Marketing Cloud Account Engagement Specialist Exam
The Salesforce Certified Marketing Cloud Account Engagement Specialist exam has been developed to evaluate the skills and knowledge of the candidates to efficiently design and build marketing campaigns within Account Engagement. Also, the candidate are required to have sufficient experience for building focused marketing processes including different strategies for email marketing, lead generation, and lead qualification.
Who should take the exam?
The candidates planning to take the Salesforce Certified Marketing Cloud Account Engagement Specialist exam are suggested have -
- Experience to use the capabilities of the Account Engagement platform
- practical application of the skills to effectively use reports to make data-driven decisions
- 6-12 months of experience to create and implement marketing end-to-end workflows with the Account Engagement platform.
Skills Required
The candidate preparing for the Salesforce Marketing Cloud Account Engagement Specialist exam -
- Should be able to demonstrates proficiency in using the functionalities of the Account Engagement platform.
- Should have Understanding of the visitor-to-prospect lifecycle.
- Must be proficient in the creation and management of marketing assets, automation, and workflows within the Account Engagement Lightning App.
- Must have the capability of interpreting metrics derived from Engagement History and standard dashboards in B2B Marketing Analytics.
- Should be familiar with administrative settings, including configuring scoring and grading models, customizing fields in Account Engagement, and using the Recycle Bin.
- Experience with troubleshooting and resolving fundamental platform issues such as sync errors, field mapping discrepancies, and support for various objects.
- Knowledgeable about the available Einstein features for utilization within the Account Engagement framework.
Exam Details
- Types of Questions: Multiple-choice/multiple-select questions
- Total Questions: 60 Questions
- Exam Duration: 90 minutes
- Passing score: 72% and above
- Exam Prerequisite: Not required
Course Outline
The Salesforce Marketing Cloud Account Engagement Specialist Exam covers the following topics -
Domain 1 - Understanding Visitors and Prospects (8%)
- Learn about the relationship between visitors and prospects.
- For a given a scenario, learn to apply the appropriate plan of action using Prospect Audits.
Domain 2 - Overview of Administration (11%)
- Learn how to create, edit, and map fields.
- Learn about the relationship between Account Engagement and Salesforce.
- Learn about the capabilities of the Account Engagement Recycle Bin.
Domain 3 - Explain Account Engagement Forms, Form Handlers and Landing Pages (20%)
- For a given a scenario, learn to identify the capabilities, use cases and interpret metrics of Account Engagement forms.
- Learn about identifying the capabilities, use cases and interpret reporting metrics for landing pages.
Domain 4 - Understanding Lead Management (24%)
- Learn about the components and use cases of an automation rule.
- Learn about differences between the capabilities of, use cases for, and how to create different types of lists.
- Learn about defining the capabilities of a completion action.
- Learn about defining the capabilities of a segmentation rule.
- Learn about defining the capabilities of page actions.
- Learn about a score measures and how scoring is managed.
- Learn about a Grade measures and how grading is managed.
- Learn to identify the capabilities and use cases of custom redirects.
Domain 5 - Overview of Email Marketing (20%)
- Learn to distinguish between an Email and an Email Template.
- For a given a scenario, learn to identify the capabilities and use cases for email.
- Learn about differences between the metrics collected in Account Engagement email reporting.
Domain 6 - Understanding Engagement Studio (17%)
- Learn about differences between the components of an engagement program.
- Learn about the process of updating an engagement program including its assets.
