Salesforce Marketing Cloud Account Engagement Specialist Exam

Salesforce Marketing Cloud Account Engagement Specialist Exam

The Salesforce Certified Marketing Cloud Account Engagement Specialist exam has been developed to evaluate the skills and knowledge of the candidates to efficiently design and build marketing campaigns within Account Engagement. Also, the candidate are required to have sufficient experience for building focused marketing processes including different strategies for email marketing, lead generation, and lead qualification.

Who should take the exam?

The candidates planning to take the Salesforce Certified Marketing Cloud Account Engagement Specialist exam are suggested have -

• Experience to use the capabilities of the Account Engagement platform
• practical application of the skills to effectively use reports to make data-driven decisions
• 6-12 months of experience to create and implement  marketing end-to-end workflows with the Account Engagement platform.
  

Exam Details

• Types of Questions: Multiple-choice/multiple-select questions 
• Total Questions: 60 Questions
• Exam Duration: 90 minutes
• Passing score: 72% and above
• Exam Prerequisite: Not required

Course Outline

The Salesforce Marketing Cloud Account Engagement Specialist Exam covers the following topics - 

• Domain 1 - Understanding Visitors and Prospects (8%)
• Domain 2 - Overview of Administration (11%)
• Domain 3 - Explain Account Engagement Forms, Form Handlers and Landing Pages (20%)
• Domain 4 - Understanding Lead Management (24%)
• Domain 5 - Overview of Email Marketing (20%)
• Domain 6 - Understanding Engagement Studio (17%)