Public Relations Practice Exam

Public Relations Practice Exam

Public relations basically refer to a set of events or activities that are designed to develop positive relationships between the public and businesses. Moreover, for relationships between the public and organizations to be mutually beneficial, an organization should first define the goals that are to be met. People with an interest in management can appear for this exam to validate their knowledge of managing public relations.

Recommended knowledge

• Technological skills

• Effective planning skills

• Good communication

• Management skills

Exam Objectives

• Increasing awareness

• Enhancing consumer’s attitude

• Getting feedbacks

• Providing information

Target Groups

This exam is best-suited for-

• Management students

• Graduates

• Legislators

• Community Partners

• Other interested candidates

Topics Covered

The Public Relations Exam covers the following topics  -

Public Relations 

• Basics and Emergence

• The Functions of Public Relations

• Public Relations Officer’s Strengths

• Roles and Responsibilities of a Public Relations officer

• Understanding Public Relations in India

Strategic Planning for Public Relations

• A Formative Research

• Communication Plan Strategy and Tactics

• Evaluating the Impact

Communication and Public Relations

• Defining Public Relations

• Communication Purpose

• The Elements of Communication

• Seven C’s of Communication

• CommunicationBarriers

• Overcoming the Barriers of Communication 

Negotiating Skills and Public Relations

• Negotiation Styles

• Negotiation Strategies

• The Process of Negotiation 

Marketing PR and Integrated Marketing Communication

• Introduction to Marketing PR

• Marketing Public RelationsGoals

• Roles of MPR 

• Integrated Marketing Communication

• Significance of IMC

• Role of Advertising within the Marketing Program and Communication Mix

• Different Ways of Communications

• Publicity and Public Relations

• IMCBarriers

Customer Relations

• New Customer

• Understanding Total Customer Satisfaction

• The Consumer Movement in India

• Maintaining Good Customer Relations

• Understanding CRM (Customer Relationship Management)

Dealer Relations

• Outlook of a Company towards Dealers

• The Dealer’s View of a Company

• Dealer RelationsObjectives

• Support of Manufacturers to Dealers

• Communicating with Dealers

Vendor Relations

• Expectations of Vendors

• Expectations of the Buyer Company 

• Objectives of Vendor Relations 

• Public Relations for Vendors

• VRM (Vendor Relationship Management)

Employee Public Relations

• Fundamentals

• Expectations of an Employee 

• Successful Employee Relations

• Problems Faced by Management 

• Communication Media for Employee Public Relations

• House Journal

Investor Relations

• Basics

• The Scenario of India

• Roles and Responsibilities

• Objectives of Investor Relation 

• Communications for investors

Media Relations

• Basics

• Relation Buildingwith Media

• Public Relations Assistance to Media

• Norms of Media Relations

• Press Conferences

• Holding Press Conferences

Corporate Social Responsibility (CSR)

• Introduction to CSR

• India’s Perspective

• Community Expectations

• Community RelationsObjectives

• Communication Media for CSR

Corporate Image

• Introduction

• Strong Corporate Image

• Corporate Image influences

• Launching a Corporate Image and Maintaining it

• Process of Image Management 

Corporate Identity Management

• Introduction

• Corporate Identity Mix

• Development of a Corporate Identity

• The Undergoing Changes

Event Management

• Basics

• Goals of Special Events

• Classifying Events

• Organizing an Event

Public Relations and Crisis Management

• Introduction

• Crisis Types

• Understanding Crisis Management

Government Public Relations

• Goals of Government PR

• Problems of Government PR 

Public Relations and Lobbying

• Lobbying in America

• Knowing the Major Lobbies of India

• Role of PRin Lobbying

Ethics and Public Relations

• The Legal Aspects

• ASCI Code

Public Relations Agency

• Fundamentals

• PR AgencyObjectives

• PR AgencyFunctions

• A PR AgencySelection

• Agency Structure

• Agency Audit