Market Planning Practice Exam

Market Planning

A Marketing Planning Manager is the professional who leads the company towards development and growth of the product and services offered by the company by formulating various marketing strategies. Moreover, they are responsible for executing the product launching process, strategies, and sales presentations. They also have skills like SWOT analysis, environment analysis, pricing, ethics, and many more.

Who should take this exam?

Anyone with a bachelor’s or a master’s degree in marketing, mass communication, or related field can take this exam to increase their career opportunities.

Skills Required

• Communication skills
• Interpersonal skills
• Marketing skills
• Negotiation skills
• Analytical skills

Career Prospects

• Communications
• Digital marketing
• Social Media marketing
• SEO Marketing

Table of Content

Marketing Plan

• Introduction
• Learning Marketing Plan Aims and Objectives
• Learning Content of the Marketing Plan
• Learning Progress Measurement
• Learning Performance Analysis
• Learning Marketing Plans Usage
• Learning Marketing Planning Process

Marketing Audit

• Introduction
• Learning The Marketing Audit Procedure
• Learning The Marketing Environment
• Organizational Audit
• Learning Environmental Auditing
• Learning Innovation Audit
• Learning Auditing Tools

Environmental Analysis

• Learning PEST
• Anticipating Changes in the Law
• Learning Economic Factors
• International Factors
• Learning Social Factors
• Learning Technological Factors
• Competitive Intelligence

Segment-Target-Position

• Learning Segmentation
• Learning Targeting
• Learning Positioning
• Learning Branding

Marketing Strategies

• Learning Strategic Intent
• Learning Ansoff’s Product/Market Matrix
• The Boston Matrix
• Learning Bowman’s Strategy Clock
• Learning Generic Strategies – Michael Porter ()
• The danger of Being ‘Stuck in the Middle’
• Learning Marketing Control
• Learning Internal Marketing
• The Balanced Scorecard
• Learning Gap Analysis
• Learning KPI

SWOT Analysis

• Bringing the SWOT Elements Together
• Learning SWOT Analysis – Exercise
• Learning The Marketing SWOT

Products and Markets

• Learning Market Development
• Learning Related Diversification
• Learning Unrelated Diversification
• Learning New Product Development

Test Marketing

• Learning Test Marketing
• Other Forms of Experimentation
• Learning Innovation

Pricing policy

• Learning Pricing Decisions
• Pricing Approaches
• Learning Pricing and Market Share
• Pricing Strategies
• Learning Price Adjustment Strategies

Distribution

• Choosing the Distribution Channel
• Evaluating Current Distribution Channels

Communication Mix

• Learning Marketing Communications
• Learning Media Planning and Cost

Sales Promotions

• Learning The Role of Sales Promotion
• Learning Sales Promotion Objectives
• Learning Consumer Sales Promotion Techniques

Implementation of Marketing Plans

• Learning Marketing Implementation
• Marketing Action Plan
• Learning The Marketing Plan Outline
• Market Segmentation
• Market Overview
• Competitive Overview:
• Learning Writing SWOT
• Goals and Objectives
• Learning Strategies
• Marketing Mix Strategy
• Place Strategy
• Learning Scheduling
• Learning Budgeting
• Assignment and Implementation
• Learning Tracking Procedures

Ethics

• What is Ethics?
• Learning Individual Characteristics
• Organizational and Industry Factors
• Learning Ethical Dilemmas
• Learning Managing Ethics
• Ethics Committee
• Learning Commodities Act, Corporate Culture and Ethical Climate
• Improving Ethical Decision Making

Marketing Ethics

• What are Ethical Issues in Marketing?
• Learning Consumerism
• Environmentalism
• Learning Pricing Ethics
• Higher Prices Factors
• Learning Distribution Ethics
• Promotion Ethics

Socially Responsible Marketing

• Learning Enlightened Marketing

Digital Marketing

• Introduction
• Learning E-Commerce
• Learning Search Engine Optimization
• Social Media
• Behavioral Targeting
• Learning Email Marketing
• Learning Customer Relationship Management

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• Practice exam questions have been created on the basis of content outlined in the official documentation.
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