IBPS SO - Marketing Officer Practice Exam
IBPS SO - Marketing Officer
About IBPS SO – Marketing Officer Test
Institute of Banking Personnel Selection (IBPS) conducts IBPS SO – Marketing Officer Exam to recruit specialist officers for filling vacancies. Managers are responsible for coordinating and directing the operational functions of financial institutions such as banks, building societies or credit unions. They oversee front-office operations; provide high levels of customer service and direct regular team meetings and training sessions.
Prerequisite for the exam
A Degree (Graduation) in any discipline from a University recognized by the Govt. of India or any equivalent qualification recognised as such by the Central Government.
Course Outline
For Prelims Exam-
- English Language
- Reasoning Ability
- Quantitative Aptitude
For Mains Exam-
- Introduction to Marketing
- Introduction to Marketing Management
- Marketing Environment
- Marketing Organization
- Process and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Research
- Competitior Analysis
- Market Segmentation
- User Research & Feedback
- Research Tools
- Demand Forecasting
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labelling, Standardisation & Grading
- Pricing and Distribution Channels
- Advertisement
- Public Relations
- Sales Forecasting & Budgeting
- Sales Promotions & Personal Selling
- Sales Management
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
- Social Responsibility
- Marketing Ethics
- Consumer Protection in India
- Wholesale and Retail Trade
Exam Pattern
- Exam Name: IBPS SO – Marketing Officer Test
- Length of Time: 45 Minutes
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- Full-Length Mock Test with unique questions in each test set
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