Google Adwords Practice Exam
Google Adwords
Google Adwords is an online advertising platform that is used by numerous advertisers to display their ads on Google’s search engine results page. It uses certain defined keywords to lead the results page to maximise interaction with the customers. This is a good way for small business owners to increase their engagement.
Roles and Responsibilities
• To function and communicate via emails
• To research trending keywords and trends, algorithms to ensure that one is targeting the right keywords
• To create content based on exclusive and new trends
• To analyse feedback
• To manage ad campaigns
• Handling and adjust the targets
• Undertaking statistics, data and analysis
Who should take this exam?
Anyone who is looking for job opportunities in the search engine marketing department can take this exam. Moreover, graduates can take this exam to boost their resume.
Skills Required
• Analytical skills
• Management skills
• Ad writing skills
• Business analysis skills
• SEO
Career Prospects
• PPC Executive
• SEO trainer
• Digital marketing expert
Table of Content
Search Engine Marketing Overview
• Understanding Google search
• Learning rule based personalization of marketing at internet scale
• Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
• Learning PPC Definition & how it function
• Learning Important Terms – Quality Score, Conversion Rate, etc.
• Quality Score Overview Understanding
Strategizing PPC campaigns
• Learning Setting objectives, goals & expectations
• Actionable metrics for performance measurements
• Learning Formulating account structure
• Effective segmentation of keywords
• Learning Usage of multiple match types
• Learning Non overlapping Ad Groups
Market Analysis
• Understanding industry key drivers
• Learning Competitive Analysis
• Learning Organizational positioning
• Targeting
Ad writing Techniques
• Compelling ads that increase click through rates (CTR) lower costs
• Learning, Understanding, Analyzing & Improving – Relevance & Quality score
• Improve conversion rates Targeted ads & relevant landing pages
• Learning Ad Preview tool
• Learning Best Practices like using features such as reviews, +1 button etc
Campaign Management
• Overview of the tools
• Understanding advance functionality
Bid Management Plan
• Understand bidding strategy
• Learning Manual vs. Automated bid management
• Learning Different bid management features CPA bidding, position preference etc
Effective landing pages
• Learning Importance of UI/UX design
• Call to Action
Performance Tracking
• Learning Set campaign objectives & goals
• Learning Define Performance metrics
• Learning Monitor PPC activity with Google Analytics
Decipher User Psychology
• Understand & connect with the user
• Benefit from search behavior of prospective customer
Reporting & Analysis
• Learning Integrate PPC account with Google Analytics
• Understanding reports and define the future plan of action
Testing
• Learning Multivariate Testing
• Learning A/B split Testing
SEM Management (Other Opportunities)
• Remarketing
• Learning Mobile Advertising
• Learning Display & Video Formats
• Optimize the display network campaigns
• Learning Track & measure view through conversions
Affiliate Marketing
• Understanding Advertiser
• Understanding Publisher
• Understanding Consumer
Mobile Marketing
• Introduction
• Understanding Mobile Advertising
• Understanding the market
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
