Export Marketing Practice Exam
Export Marketing
Export marketing is the training by which an organization sells products or services to an unfamiliar country. Products are created or distributed from the organization's nation of origin to buyers in international locations. This is the place where the significance of an export marketing plan comes in.
Skills Required
• Complying with unofficial laws
• Knowing how to showcase overseas
• Minimizing unfamiliar trade risk
Career Opportunity
• Export Marketing Manager
• International Marketing Executive
• Marketing Manager
Table of Content
Introduction to International Marketing
• Marketing: A Universal Discipline
• Principles of Marketing
• Management Orientations
• Benefits of International Marketing
• Forces Affecting Global Integration and Marketing
The World Economy
• The World Economy-An Overview
• Economic Systems
• Stages of Market Development
• Income and Purchasing Power Parity
• Degrees of Economic Cooperation
• The World Trade Organization and GATT
International Trade Theory
• Nation Trades With Nation
• International Trade Theory
• Commercial Policy
• International Financial System
International Political Environment
• The Political Environment
• Political Risks
• Indicators of Political Instability
• Measures to Minimize Political Risk
Legal Environment
• Legal Systems
• Common Versus Code Law
• Branch Versus Subsidiary
• Business Ethics and Bribery
Social & Cultural Environment
• Basic Aspects of Society and Culture
• Analytical Approaches to Cultural Factors
• Influence of Culture on Thinking Processes
• Influence of Culture on Communication
• Culture Values
• Business Customs
• Methods of Doing Business
International Marketing Research
• Marketing Information Requirement
• Sources of Market Information
• Formal Marketing Research
• What Information Is Needed?
• Marketing Information System
• Problems in International Marketing Research
• Other Research Techniques
Segmentation, Targeting, and Positioning
• Global Market Segmentation
• Global Targeting
• Global Product Positioning
Market Entry and Expansion Strategies
• Decision Criteria for International Business
• Creating a Product Market Profile
• Decision Model
• Planning for Global Markets
• Entry Alternatives
• Market Expansion Strategies
• Cooperative Strategies
Competitive Analysis and Strategic Positioning
• Competition Analysis
• Global and National Competitive Advantage
• Other Forces Acting on the Diamond
• Competitive Advantage and Strategic Models
• Strategies for Creating Competitive Advantage
• Strategic Position
• Competitive Risk Containment
International Product Strategy
• Products Basics and Categories
• Product Positioning
• Product Design Considerations
• International Product Life Cycle
• Product Standardization versus Product Adaptation
• World Product
International Branding and Packaging
• Introduction
• Branding Levels and Alternatives
• Brand Consolidation
• Private Brand versus Manufacturer’s Brand
• Single Brand versus Multiple Brands
• Brand Origin and Selection
• Brand Protection
• International Packaging
• Mandatory Package Modification
Marketing Industrial Products
• The Volatility of Industrial Demand
• ISO 9000 Certification: An International Standard of Quality
• Promoting Industrial Products
International Marketing of Services
• Introduction
• Services: How are They Different From Products?
• Government Intervention in the Trade in Services
• Marketing Services Globally
• Services Opportunities in Global Markets
• Entering Global Markets
• Market Environment for Business Services
Basic Pricing Concepts
• Basic Pricing Concepts
• Environmental Influences on Pricing Decisions
• Framework for International Pricing Strategy
Dumping and Countertrade
• Types of Dumping
• Inefficiency in Transactions Costs
Transfer Pricing and Other Pricing Approaches
• Transfer Pricing
• Global Pricing Three Policy Alternatives
• Price Quotations
Global Advertising
• Selecting an Advertising Agency
• Advertising Appeals and Product Characteristics
• Creating Advertising
• Global Media Considerations
• Media Vehicles and Expenditures
Advertising School of Thoughts
• Standardized International Advertising
Global Promotion
• Public Relations and Publicity
• The Growing Role of Public Relations in Global Marketing Communications
• How Public Relations Practices Differ Around The World
• Personal Selling
• Sales Promotion
• Direct Marketing
• Trade Shows and Exhibitions
• Sponsorship Promotion
Channels of Distribution
• Introduction
• Direct and Indirect Selling Channels
• Types of Intermediaries
• Types of Intermediaries: Indirect Channel
Channel Development & Adaptation
• Channel Development
• Channel Adaptation
• Channel Decision
• Determinants of Channel Types
A Guide for Developing a Marketing Plan
Physical Distribution & Documentation
• Modes of Transportation
• Packing
• Container
• Freight Forwarder and Custom House Broker
• Documentation
• Shipping Documents
• Collection Documents
Global E-Marketing
• Concepts and Definitions
• Introduction
• Communications
• Targeting The Individual Customer: Beyond Segmentation
• Relationship Marketing
• Interactivity
• Speed to Market
• Living In an Age of Technological Discontinuities
• New Technologies Change the Rules of Competition
• Components of the Electronic Value Chain
Sources of Financing and International Money
• Nonfinancial Institutions
• Equity Financing
• Financial Institutions
• Government Agencies
• International Financial Institutions / Development Banks
• International Monetary Fund (IMF)
Negotiating with International Customers, Partners, and Regulators
• The Pervasive Impact of Culture on Negotiation Behavior
• Differences in Thinking and Decision- Making Processes
Leading, Organizing, and Monitoring the Global Marketing Effort
• Leadership
• Patterns of International Organizational Development
• International Division Structure
• Geographic Structure
• Implications for Changing Organizational Structure
• Global Marketing Management Audit
• The Global Marketing Audit
• Setting Objectives and Scope of the Audit
• Components of the Marketing Audit
The Future of Global Marketing
• Six Major Changes
• World Growth
• The World Economy Dominates
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
