Corporate Marketing Practice Exam
Corporate Marketing
Corporate marketing is the kind of marketing an organization does to advance the organization in general, as opposed to individual products. At last, the primary objective of corporate marketing is to further develop your image picture, while strengthening relationships with your customers so they become brand advocates.
Skills Required
• Correspondence.
• Imagination and Problem-Solving.
• Scrupulousness.
• Interpersonal Skills.
• Leadership.
• Flexibility.
• Composing.
• Information Analysis and Analytics.
Career Opportunity
• Inside Sales Executive
• Corporate Marketing Executive
• Business Development Executive
• Sr. Chief International Marketing
• Corporate Tele Marketing Executives
• Customer Servicing
• Asst Manager Corporate Sales and Marketing
• Marketing Campaign Manager
• Sales Officer
• Associate Product Manager
Table of Content
Introduction to Marketing Management
• Defining Marketing for the 21st Century
• Core Concepts in Marketing
• Marketing Environment
• Company Orientation towards Market Place
• The Holistic Marketing Concept
• Difference between Sales & Marketing
Developing Marketing Strategies And Plans
• Mission Statement
• The Market
• Competition - Direct and indirect
• Sample Marketing Plan Outline
Capturing Marketing Insights
• Marketing Information Systems
• Analysing the Macro environment
• Marketing Research
• Measuring Marketing Productivity
• Forecasting and Demand Measurement
• Marketing Mix Modelling
Connecting With Customers
• Creating Customer Value, Satisfaction, and Loyalty
• Maximizing Customer Lifetime Value
• Cultivating Customer Relationships
• Customer Database and Marketing
Analysing Consumer Markets
• Factors influencing consumer behaviour
• Major Psychological Processes
• Buying Decision Process
Analysing Business Markets
• Organisational Buying
• Business Buying Decision Process
• Procurement Process
• Managing B2B Customer Relationships
Identifying Market Segments And Targets
• Levels of Market Segmentation
• Approaches to Segmenting Markets
• Market Targeting
Building Strong Brands
• Measuring Sources of Brand Equity
• Brand Image
• Key Success Criteria
• The Brand Value Chain
Developing A Brand Equity Measurement System
• Brand Audit
• Brand Equity Management System
Shaping The Market Offerings
• Setting Product Strategy
• Designing and Managing Services
• Developing Pricing Strategies and Programs
• The Business Name
• Promotion
• Customer service
Delivering Value
• Designing and Managing Integrated Marketing Channels
• Role of Marketing Channels
• Analyzing Customers’ Desired Service Output Levels
• Identifying Major Channel Alternatives
• Managing Retailing, Wholesaling, and Logistics
• Channel Integration and Systems
• The New Competition in Retailing
• Legal and Ethical Issues in Channel Relations
• The Value Chain
• Value Delivery—Companies’ Requirement
E-Commerce Marketing Practices
• Pure-Click Companies
• Brick-and-Click Companies
• M-Commerce
Communicating Value
• Integrated Marketing Communications
• Managing Personal Communications
• Word of Mouth
• Personal Selling and Sales Force
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- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
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- Tips & Tricks to crack the test
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