Salesforce Certified Marketing Cloud Administrator exam is designed for individuals who can set up Marketing Cloud products using the best methods in the industry. Typically, candidates for this certification are knowledgeable about managing subscriber data and can easily navigate the system settings. Moreover, Salesforce Certified Marketing Cloud Administrators are skilled at resolving account setup issues and user requests. Allow us to share some useful information about this exam with you.
Simply put, by becoming certified, you’ll play a critical role in ensuring your company effectively utilizes Marketing Cloud. You’ll be an expert at creating one-to-one customer journeys across email, mobile, social, and advertising. And you’ll be able to build a unified experience across marketing, sales, commerce, and service. Now, let’s discuss who are suitable candidates for this exam.
Who Should Take the exam?
As mentioned above, the Salesforce Certified Marketing Cloud Administrator program is created for administrators with the ability to configure Marketing Cloud products utilizing industry and product best practices.
- One should have experience of the features available to end-users and the configuration options accessible in the Marketing Cloud.
- Also, the candidate should be able to manage the Marketing Cloud platform, respond to common business conditions, and perform administrative functions within Marketing Cloud.
- Furthermore, it’s important to have 3-6 months of hands-on experience managing a Marketing Cloud system and previous exposure to digital marketing.
As you have decided to become a Marketing Cloud Administrator, it is our duty to enlighten you about the job responsibilities that come with it. The Salesforce Marketing Cloud Administrator should have an understanding of the features accessible to end-users and the configuration prospects available in the Marketing Cloud. Further, candidates should be capable of managing the Marketing Cloud platform, counter to common business conditions, and execute administrative functions within Marketing Cloud. Furthermore, it’s important to have 3-6 months of hands-on experience managing a Marketing Cloud system and previous exposure to digital marketing.
The applicant should be able to show their knowledge, skills, and experience in the following fields:
- Firstly, the Knowledge of governance and acquiescence with reference to digital marketing
- Recognizing security best practices for data management, users, and permissions
- Then, implementation of account configuration comprising business unit structure, permissions, and security
- Also, management of subscriber data
- Estimating data quality
- Further, configuring Marketing Cloud products (builders, studios)
- Moreover, troubleshooting account configuration and user request
- Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
- In addition, Information of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Principles of Marketing Cloud combination offerings (FTP, API, MC Connect)
Exam Basic Details
Now, let’s review the essential information about the Salesforce Marketing Cloud Administrator exam. The exam consists of 60 questions presented as multiple-choice or multiple-select. You’ll have 105 minutes to finish it, and you need to score at least 67% to pass. The registration fee is $200 USD plus taxes, and if you need to retake the exam, it costs $100 USD plus taxes, as per local regulations. It’s important to note that you can’t use any physical or online materials as references during the exam.
Salesforce Marketing Cloud Administrator Course Outline
A candidate isn’t considered completely ready unless they study and grasp the entire course outline for any exam. The Salesforce Marketing Cloud Administrator exam evaluates a candidate’s understanding and abilities in the following areas. To excel, a candidate needs practical experience in managing Marketing Cloud and related tools, demonstrating expertise in each of these areas:
Digital marketing proficiency 13%
- Being able to describe governance and compliance in relation to digital marketing
- Recognizing security best practices for data, permissions, and PII
- Describing Marketing Cloud product offerings
Salesforce Documentation: Marketing Cloud Connect
Subscriber data management 18%
- Being able to describe the contact model in a given scenario
- Evaluating data quality in a given scenario
- Explaining preference and profile center concepts
Salesforce Documentation: Review Subscriber Data Management
Setup 38%
- Being able to implement the configuration of business units, users/permissions, and security/passwords in a given scenario
- Determining how to configure integrations in a given scenario
- Describing the features in Setup Home
- Describing Marketing Cloud extension products
Salesforce Documentation: Marketing Cloud Setup
Channel management 16%
- Given a scenario, describe the configuration of Mobile Studio.
- Given a scenario, describe the configuration of Email Studio.
- Given a scenario, describe the configuration of Social Studio and Advertising Studio.
- Explain the concepts and typical use cases of Journey Builder.
Salesforce Documentation: Review Channel Management
Maintenance 15%
- Given a scenario, describe solutions for data extraction and report generation.
- Given a scenario, monitor a Marketing Cloud account and provide system availability.
- Given a scenario, evaluate benefits of additional Marketing Cloud products.
Salesforce Documentation: Create Maintenance Plans
Preparatory Guide for the exam
To kick off your preparation for the Salesforce Marketing Cloud Administrator exam, here are some important steps to help you create a well-structured study plan. Let’s start with your Salesforce Marketing Cloud Admin Exam Guide.
1. Review the Exam Objectives
The initial step is to understand the exam objectives. Before you start preparing for the certification exam, ensure that you have the latest information about the exam. Salesforce certification exams are often updated to include new technology. So, the first thing to do is visit the official Salesforce website and check if you’re on the same page as the website regarding exam details. If not, make sure you have all the latest exam information available. Pay attention to the objectives because they are important, and make sure you follow this step carefully.
- Digital Marketing Proficiency: 13%
- Subscriber Data Management: 18%
- Setup: 38%
- Channel Management: 16%
- Maintenance: 15%
2. Salesforce Study Guide
Thethe next step is to refer a Salesforce Marketing Cloud Administrator Study Guide. You will find the study guide for the Salesforce Marketing Cloud Administrator exam at the official website of the Salesforce. As stated before, the Exam Outline is the most crucial aspect of any certification exam. You can easily find the exam outline in the study guide. Additionally, check for any important announcements, as it’s essential to stay informed about any recent updates.
3. Salesforce Marketing Cloud Administrator Trailhead
Salesforce’s Trailhead is a key part of your preparation when dealing with Salesforce. Trailheads are indeed valuable resources for getting ready for an exam like this. Through Trailhead, you can access online documentation, tip sheets, user guides, and look up the topics mentioned in the Exam Outline section of this guide. This allows you to study the information related to those topics effectively.
4. Training Course
Taking some hands-on experience is the most significant experience for the exams like Salesforce Marketing Cloud Administrator. Salesforce Marketing Cloud Administrator Training is your key to successfully pass the exam. You can easily find training courses as Salesforce provides several options for candidates to choose from. We strongly recommend taking training courses at Testprep. It’s important to understand that learning is not one-sided but involves looking at a problem from various perspectives.
5. Join a Study Group
To pass the Salesforce Marketing Cloud Administrator exam, it’s important for candidates to acquire and exchange knowledge. That’s why we recommend joining a study group where you can discuss concepts with others who share the same goal. This will guide you throughout your preparation.
6. Practice Test
The most crucial step is to give practice tests a try. Salesforce Marketing Cloud Administrator Practice Tests help candidates assess their readiness. Nowadays, there are many practice tests available online, so candidates can pick the one they prefer. These practice tests are highly useful in preparing for the Salesforce Marketing Cloud Administrator exam. So, Start Preparing Now!
To Conclude!
After successfully passing the Salesforce Marketing Cloud Administrator exam, the candidate will demonstrate a proper knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Further, Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests. So we at Testprep hope and wish that this preparatory guide serves its purpose and you will become a Salesforce Marketing Cloud Administrator successfully.
