Salesforce Marketing Cloud Administrator Certification Exam is meant for administrators who know how to set up Marketing Cloud products using the best methods in the industry. Candidates are usually good at handling data in subscriber management and can easily navigate the Setup. Certified Marketing Cloud Administrators can effectively solve problems with account setup and user requests.
Skills Acquired
Candidates aiming for the Salesforce Certified Marketing Cloud Administrator certification need to be ready to demonstrate their expertise, abilities, and practical know-how in the following areas:
- Knowledge of governance and compliance with reference to digital marketing
- Identify security best practices for data management, users, and permissions
- Implementation of account configuration including business unit structure, permissions, and security
- Management of subscriber data
- Evaluate data quality
- Configure Marketing Cloud products (builders, studios)
- Troubleshoot account configuration and user request
- Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
- Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
Simply put, by becoming certified, you’ll play a critical role in ensuring your company effectively utilizes Marketing Cloud. You’ll be an expert at creating one-to-one customer journeys across email, mobile, social, and advertising. And you’ll be able to build a unified experience across marketing, sales, commerce, and service.
Who should take Salesforce Marketing Cloud Administrator Exam?
The Salesforce Certified Marketing Cloud Administrator should understand what features are there for regular users and how to set things up in Marketing Cloud. They should be able to take care of the Marketing Cloud system, handle common business needs, and do administrative tasks in the Marketing Cloud. It’s also important for candidates to have three to six months of experience in managing a Marketing Cloud system and some background in digital marketing.
Now that we have given you a brief regarding the exam, let’s begin with the study guide. However, if you somehow feel, you need to be well equipped with the details of the exam, CLICK HERE!
Salesforce Marketing Cloud Administrator: Glossary
Here’s a glossary of key terms and concepts related to Salesforce Marketing Cloud Administrator certification:
- Marketing Cloud: A platform for handling and running marketing campaigns on different channels like email, mobile, social media, and advertising.
- Email Studio: A tool for creating and managing email campaigns, including email templates, subscriber lists, and segmentation.
- Journey Builder: A tool for creating and managing customer journeys across multiple channels, including email, SMS, push notifications, and advertising.
- Content Builder: A tool for creating and managing marketing assets, including images, videos, and landing pages.
- Mobile Studio: A tool for creating and managing mobile campaigns, including SMS and push notifications.
- Social Studio: A tool for managing social media channels and social media marketing campaigns.
- Advertising Studio: A tool for creating and managing targeted advertising campaigns across multiple channels.
- Data Extensions: A database within Marketing Cloud that stores data about subscribers, customers, and other data sources.
- Subscriber Lists: A collection of email addresses and other subscriber data that can be used to target marketing campaigns.
- Segmentation: The act of splitting a specific audience into smaller groups based on things they have in common or how they behave.
By familiarizing yourself with these terms and concepts, you’ll have a better understanding of the topics and themes covered in the Salesforce Marketing Cloud Administrator certification exam.
Salesforce Marketing Cloud Administrator: Exam Tips and Tricks
Here’s a study guide to help you prepare for the Salesforce Marketing Cloud Administrator certification exam:
- Understand the basics of Marketing Cloud: Learn about the different features and functions of Marketing Cloud, including email marketing, social media management, mobile messaging, and more. Familiarize yourself with the terminology and concepts related to Marketing Cloud.
- Configure and manage Marketing Cloud: Learn how to set up and configure Marketing Cloud to meet the needs of your organization. This includes setting up data extensions, creating email templates, configuring social media channels, and more.
- Create and manage content: Learn how to create and manage marketing content, including email campaigns, social media posts, and mobile messages. Understand best practices for designing effective content and how to use Content Builder to create and manage your assets.
- Manage subscribers and data: Understand how to manage subscribers and data in Marketing Cloud. Learn how to create and manage data extensions, set up subscriber lists and groups, and how to use segmentation to target specific groups of subscribers.
- Create and manage journeys: Understand how to use Journey Builder to create and manage customer journeys across different channels, including email, SMS, push notifications, and more. Learn how to use data to personalize journeys and improve customer engagement.
- Monitor and report on performance: Learn how to use Analytics Builder to monitor and report on the performance of your marketing campaigns. Understand how to use key performance indicators (KPIs) to measure the success of your campaigns and identify areas for improvement.
By following this study guide and thoroughly preparing for the exam, you’ll be well on your way to becoming a certified Salesforce Marketing Cloud Administrator.
Salesforce Marketing Cloud Administrator Study Guide
To begin your preparation for the Salesforce Marketing Cloud Administrator exam, here are some important steps to help you create a good study plan. Let’s start with your Salesforce Marketing Cloud Admin Exam Guide.
Review the Exam Objectives
The initial step is to check the exam objectives. Before you start preparing for the certification exam, it’s essential to ensure you have the latest exam information. Certification exams change over time with new technology developments. So, your first action should be visiting the official Salesforce website and making sure your knowledge matches the website’s information. If not, make sure you’re aware of all the new exam details. Paying attention to the objectives is important, so make sure you complete this step successfully.
Salesforce Study Guide
The next step is to refer the Salesforce Marketing Cloud Administrator Study Guide. You can get the study guide for the Salesforce Marketing Cloud Administrator exam from the official Salesforce website. As mentioned earlier, the Exam Outline is a crucial part of any certification exam. You can easily find the exam outline in the study guide. Also, be sure to check for any important notifications to stay updated on any new changes.
Salesforce Marketing Cloud Administrator Trailhead
Trailhead is a significant part of your preparation when dealing with Salesforce. Trailheads are indeed valuable and helpful tools for getting ready for this kind of exam. Through Trailhead, you can access online documents, tip sheets, and user guides. You can also search for the topics listed in the Exam Outline section of this guide and study the information about those topics.
Salesforce Marketing Cloud Administrator Training
Gaining practical experience is really important when preparing for exams like the Salesforce Marketing Cloud Administrator. Training Courses are the way to go if you want to pass the exam. You can easily find training courses available for this. Salesforce provides several options to choose from. We strongly suggest taking training courses at Testprep training. It’s important because it helps you understand a problem from different angles, not just one way.
Join a Study Group
To succeed in the Salesforce Marketing Cloud Administrator exam, it’s important to gain knowledge and share it. That’s why we recommend joining a study group where you can talk about the concepts with others who have the same goal. This will guide you throughout your preparation journey.
Start with Practice Test
The key step is to attempt practice tests for the Salesforce Marketing Cloud Administrator exam. These practice tests help you gauge how well you’ve prepared. Nowadays, there are many practice tests available online, so you can pick the one you prefer. Practice tests are highly valuable for getting ready for the Salesforce Marketing Cloud Administrator exam. So, Start Preparing Now!
