Salesforce Marketing Cloud Developer certification validates a professional’s knowledge and skills in developing custom Marketing Cloud solutions, including data modeling, scripting languages, APIs, and other development tools.
Marketing Cloud Developer certification requires candidates to have experience with Salesforce Marketing Cloud and the ability to develop custom solutions using a variety of development tools and technologies.
The examination comprises 60 multiple-choice questions and must be completed within a time frame of 105 minutes. A passing score of 68% is required, and the exam is proctored.
Here are some topics that are covered on the Salesforce Marketing Cloud Developer exam:
- Data modeling and data architecture
- AMPscript and Server-Side JavaScript
- REST and SOAP APIs
- Marketing Cloud Connect
- Automation Studio and Journey Builder
- Email Studio and Content Builder
- Custom activities in Journey Builder
- MobilePush and MobileConnect
- Marketing Cloud Security
To prepare for the Salesforce Marketing Cloud Developer exam, you can use a combination of resources, such as official Salesforce training, study guides, practice exams, and hands-on experience with Marketing Cloud.
Some useful resources for preparing for the exam include the official Salesforce Marketing Cloud Developer Study Guide, Trailhead modules and projects, and the Salesforce Developer Documentation. Additionally, consider joining a study group or online community to connect with other Marketing Cloud professionals and gain insights and tips on preparing for the exam.
Salesforce Marketing Cloud Developer Glossary
- Salesforce Marketing Cloud: A cloud-based platform for marketing automation and customer engagement, including email marketing, social media marketing, mobile marketing, and advertising.
- Data modeling: The process of defining the structure and relationships between different data objects and fields in Salesforce Marketing Cloud.
- AMPscript: A scripting language used to personalize and enhance the content of emails, landing pages, and other digital assets in Salesforce Marketing Cloud.
- Server-Side JavaScript (SSJS): A scripting language used to extend the functionality of Marketing Cloud’s Automation Studio and Journey Builder.
- REST and SOAP APIs: Application Programming Interfaces (APIs) that allow developers to interact with Marketing Cloud data and functionality from external systems.
- Marketing Cloud Connect: A feature that allows seamless integration between Salesforce Marketing Cloud and Salesforce CRM, enabling a unified view of customer data and marketing interactions.
- Automation Studio: A tool within Salesforce Marketing Cloud that allows users to build and automate complex marketing campaigns using a drag-and-drop interface.
- Journey Builder: A tool within Marketing Cloud that allows users to create personalized, cross-channel customer journeys based on triggers, actions, and decision points.
- Email Studio: A tool within Marketing Cloud that allows users to design and send targeted, personalized email campaigns.
- Content Builder: A feature in Marketing Cloud enabling users to generate, oversee, and distribute digital content across diverse channels.
- Custom activities: Custom functions or processes that can be built into Journey Builder to extend its functionality and meet specific business needs.
- MobilePush and MobileConnect: Features within Marketing Cloud that allow users to engage with customers via mobile channels, such as push notifications and SMS messages.
- Marketing Cloud Security: The set of features and controls in place to ensure the security of Marketing Cloud data and functionality, including user access controls, data encryption, and compliance with industry regulations.
Salesforce Marketing Cloud Developer Guide
- Salesforce Marketing Cloud Developer Certification Exam Guide: This official exam guide provides an overview of the exam format, content areas, and recommended study materials. It also includes sample questions and answers to help you prepare for the exam. You can access it on the Salesforce website.
- Marketing Cloud Developer Trailhead: Trailhead is Salesforce’s online learning platform, where you can find interactive tutorials and hands-on exercises to help you develop the skills and knowledge needed to pass the certification exam. The Marketing Cloud Developer trail includes modules on data modeling, AMPscript, APIs, and custom activities.
- Marketing Cloud Developer Documentation: Salesforce provides detailed documentation on various topics related to Marketing Cloud development, including AMPscript functions, SOAP and REST APIs, server-side JavaScript, and custom activities. You can access the documentation on the Salesforce website.
- Marketing Cloud Developer Community: The Marketing Cloud Developer Community serves as a platform for developers to inquire, exchange ideas, and engage in collaboration with fellow developers. It serves as an excellent resource for obtaining answers to particular technical queries or receiving feedback on your code. Access to the community is available on the Salesforce website.
- Marketing Cloud Developer Webinars: Salesforce hosts regular webinars on various Marketing Cloud development topics, such as AMPscript best practices, integrating Marketing Cloud with other systems, and building custom activities. You can find upcoming webinars and access recordings of past webinars on the Salesforce website.
- Official Marketing Cloud Developer Practice Exam: Salesforce offers a practice exam for the Marketing Cloud Developer certification, which includes 20 multiple-choice questions that are similar in format and content to the actual exam. You can access it on the Salesforce website.
Salesforce Marketing Cloud Developer Tips and Tricks
- Familiarize yourself with AMPscript: AMPscript is a scripting language used in Marketing Cloud to personalize content, build dynamic content, and trigger actions. Make sure you understand how AMPscript works and the different functions available.
- Learn about APIs: Salesforce Marketing Cloud offers various APIs to interact with different services and to automate tasks. Learn about SOAP, REST, and Fuel APIs, and how to use them to integrate Marketing Cloud with other systems.
- Practice building custom activities: Custom activities allow you to extend Marketing Cloud’s functionality by adding your own code to create new, custom functionality. Practice building custom activities using the Marketing Cloud API and the SDK.
- Understand data modeling: Marketing Cloud’s data model is different from other Salesforce clouds, so make sure you understand how data is stored and managed within Marketing Cloud, and how to create and manage data extensions.
- Review the exam guide and sample questions: The exam guide provides a detailed breakdown of the topics covered in the exam. Make sure you understand each topic and how they relate to each other. Practice with sample questions and study the explanations for the answers.
- Practice, practice, practice: The most effective approach to exam preparation is through practical experience. Utilize official Salesforce resources, including the Marketing Cloud Developer Trailhead, practice exams, and documentation, to enhance your skills and knowledge.
Cheat Sheet | Salesforce Marketing Cloud Developer
This quick reference guide furnishes you with a brief overview of the exam and its resources. It is useful for last-minute revisions. It serves as an ideal tool to commence your review process.
1. Review the Exam Objectives
Reviewing the test objectives should be your first step. Make sure you’re up to date on all test information before you start preparing for this certification exam. Because certification examinations are updated on a regular basis when new technology is introduced. As a result, your initial step should be to visit Official website of Salesforce and ensure that you and the website are on the same page. If not, then familiarise yourself with all of the new exam information available. Also covered in the Salesforce Marketing Cloud Developer Course are the following areas:
Data Modeling: 14%
- Configure account Contact model in Marketing Cloud.
- Given a scenario, differentiate the various types and uses of data extensions in the Marketing Cloud.
- Describe how Contact Records relate across channels.
- Explain the Contact Delete process.
Salesforce Documentation: Data Modeling
Programmatic Languages: 35%
- Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
- Implement standard development best practices using Marketing Cloud programming languages.
- Describe how Marketing Cloud handles AMPscript processing.
- Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
Salesforce Documentation: Marketing Cloud Programmatic Languages
API: 22%
- Given a scenario, describe API objects, methods, and routes.
- Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
- Given a scenario, evaluate the significance of response handling.
Salesforce Documentation: Manage API Access
Data Management: 22%
- Configure import activity using various file formats within Marketing Cloud.
- Given a scenario, apply SQL to produce the desired results.
- Given a scenario, explain the different ways to extract data from Marketing Cloud.
- Describe SQL best practices for managing data in Marketing Cloud.
- Given a scenario, apply best practices for send logs.
- Given a scenario, describe how data is affected by the Contact delete process.
Salesforce Documentation: Data Management
Security: 7%
- Identify different options to secure data in Marketing Cloud.
- Describe security best practices in Marketing Cloud.
Salesforce Documentation: Salesforce Security Basics
2. Quick links to Study Resources
The importance of choosing the right learning resources is really high. As a matter of fact, there are various resources to choose from. This makes it difficult to select the authentic and genuine ones. Here are quick links to all the study resources that will supplement your leanings and exam revisions.
Salesforce Marketing Cloud Developer Trailhead
Trailhead holds utmost significance in your exam preparations, especially when dealing with Salesforce. Trailheads prove to be highly beneficial and valuable resources for readying oneself for such an exam. By utilizing Trailhead, you can explore online documentation, tip sheets, and user guides. You can also search for topics outlined in the Exam Outline section of this guide and delve into the information associated with those specific topics.
Learn with Salesforce Marketing Cloud Developer Training
Taking some hands-on experience is the most significant experience for the exams like Salesforce Marketing Cloud Developer. Enrolling in a Training Course is essential for successfully clearing the exam. Familiarize yourself with the available training courses, as Salesforce provides candidates with various options to choose from. Visit their website to enhance your skills. The approach here is not one-dimensional but rather involves comprehending a problem from every conceivable angle.
Marketing Cloud Developer Center
Online Tutorials
The best way to enhance your knowledge is by referring Online Tutorials. Furthermore, these Tutorials provide in depth understanding about the exam and its concepts. This results in strengthening your preparation.
2. Practice Tests are your way ahead
Evaluating your preparations is a crucial step in your journey, achievable through self-assessment of your performance. Engaging in Salesforce Marketing Cloud Developer Practice Exams is key to gauging your knowledge and pinpointing areas that need improvement. Strengthening your weaker domains is essential for succeeding in the exam. Furthermore, these tests familiarize you with the authentic exam environment, allowing you to practice both accuracy and speed. Additionally, attempting multiple practice tests enhances your confidence. Strive to outperform yourself with each successive test and attain the title of Microsoft Certified Associate. Start practising now!
