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Adobe Audience Manager Business Practitioner Professional (AD0-E458) Practice Exam

Adobe Audience Manager Business Practitioner Professional (AD0-E458) Practice Exam


About Adobe Audience Manager Business Practitioner Professional (AD0-E458) Exam

The Adobe Analytics Developer Professional (AD0-E458) exam is designed for professionals with 0-12 months of experience in digital marketing, data analytics, and marketing technology. This certification validates your ability to leverage data flows, business objectives, and KPIs to drive data-driven marketing strategies. By achieving this certification, you will demonstrate your proficiency in segment creation, trait creation, reporting, and troubleshooting within Adobe Analytics, positioning you as a skilled practitioner in the field of digital marketing and data analysis.


Skills Acquired

By achieving the Adobe Analytics Developer Professional (AD0-E458) certification, you will demonstrate your ability to effectively manage and analyze digital marketing data, create actionable segments, and optimize marketing strategies using Adobe Analytics tools. This certification will enhance your skills and credibility as a digital marketing professional, making you a valuable asset in any data-driven marketing team.


Exam Details

  • Exam Level: Professional (0-12 months’ experience)
  • Passing Score: 31/50
  • Time: 100 minutes
  • Exam Delivery: Online proctored (requires camera access)
  • Exam Languages: English
  • Exam Code: AD0-E458


Who should take the exam?

This exam is intended for:

  • Digital Marketing Specialists
  • Marketing Technology Consultants
  • Audience Strategists
  • Behavioral Consultants
  • Digital Marketing Analysts
  • Marketing Data Analysts
  • Data Platforms Managers


Experience Required

To be well-prepared for this exam, you should have:

  • A basic understanding of data flows, business objectives, and KPIs.
  • Some experience with data analytics and strategies.


Course Outline

The Adobe Audience Manager Business Practitioner Professional (AD0-E458) exam covers the following key areas:

Domain 1 - Understanding Segment Creation and Syndication (32%)

  • Utilize first-, second-, and third-party data for targeting and analytical purposes.
  • Describe the basic process for activating business or campaign goals.
  • Differentiate the methods for segment activation.
  • Identify the different types of destinations.
  • Identify the different types of sources.


Domain 2 - Understanding Trait Creation (16%)

  • Identify signals, traits, segments, and audiences given a scenario.
  • Identify the uses of different types of traits.


Domain 3 - Understanding Reporting and Measurements (16%)

  • Generate reports to measure activation or campaign goals given a scenario.
  • Compare audiences on the basis of match rates given a scenario.


Domain 4 - Understanding Troubleshooting (10%)

  • Troubleshoot inbound data from different sources and source types given a scenario.
  • Validate the format for inbound data files.


Domain 5 - Understanding Taxonomy (12%)

  • Determine the appropriate structure to create traits and segments using a clear and consistent nomenclature.
  • Maintain an organized platform using a clear folder structure.


Domain 6 - Understanding Profile Merge, ID Sync, and Audience Marketplace (14%)

  • Organize user traits into a single unified profile to create household- or device-based audiences.
  • Identify activation using Audience Marketplace.


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