Adobe Audience Manager Business Practitioner Professional (AD0-E458)

Adobe Audience Manager Business Practitioner Professional (AD0-E458)

The Adobe Analytics Developer Professional (AD0-E458) exam is designed for professionals with 0-12 months of experience in digital marketing, data analytics, and marketing technology. This certification validates your ability to leverage data flows, business objectives, and KPIs to drive data-driven marketing strategies. By achieving this certification, you will demonstrate your proficiency in segment creation, trait creation, reporting, and troubleshooting within Adobe Analytics, positioning you as a skilled practitioner in the field of digital marketing and data analysis.

Who should take the exam?

This exam is intended for:

• Digital Marketing Specialists
  
• Marketing Technology Consultants
• Audience Strategists
• Behavioral Consultants
• Digital Marketing Analysts
• Marketing Data Analysts
• Data Platforms Managers

Experience Required

To be well-prepared for this exam, you should have:

• A basic understanding of data flows, business objectives, and KPIs.
• Some experience with data analytics and strategies.

Course Outline

The Adobe Audience Manager Business Practitioner Professional (AD0-E458) exam covers the following key areas:

• Domain 1 - Understanding Segment Creation and Syndication (32%)
• Domain 2 - Understanding Trait Creation (16%)
• Domain 3 - Understanding Reporting and Measurements (16%)
• Domain 4 - Understanding Troubleshooting (10%)
• Domain 5 - Understanding Taxonomy (12%)
• Domain 6 - Understanding Profile Merge, ID Sync, and Audience Marketplace (14%)