Adobe Audience Manager Business Practitioner Expert (AD0-E457) Practice Exam
Adobe Audience Manager Business Practitioner Expert (AD0-E457) Practice Exam
About Adobe Audience Manager Business Practitioner Expert (AD0-E457) Exam
The Adobe Analytics Developer Expert (AD0-E457) exam is designed for professionals with 1-3 years of experience in marketing technology and audience activation. This certification validates your advanced skills in segment creation, trait creation, reporting, troubleshooting, and administration within Adobe Analytics. Achieving this certification demonstrates your expertise in leveraging data analytics, Boolean logic, and digital marketing technology stacks to meet business objectives and KPIs, making you a highly valuable asset in the field of digital marketing and data analysis.
Skills Acquired
By achieving the Adobe Analytics Developer Expert (AD0-E457) certification, you will demonstrate your advanced capabilities in managing digital marketing data, creating actionable segments and traits, optimizing marketing strategies, and troubleshooting within Adobe Analytics. This certification will solidify your expertise and position you as a leader in the field of digital marketing and data analysis.
Exam Details
- Exam Level: Expert (1-3 years’ experience)
- Passing Score: 36/50
- Exam Duration: 100 minutes
- Delivery: Online proctored (requires camera access)
- Exam Languages: English
- Exam Code: AD0-E457
Who should take the exam?
This exam is intended for:
- Digital Marketing Specialists
- Marketing Technology Consultants
- Audience Strategists
- Behavioral Consultants
- Digital Marketing Analysts
- Marketing Data Analysts
- Data Platforms Managers
Experience Required
To be well-prepared for this exam, you should have:
- 1-2 years of experience in the field of marketing technology.
- 3-6 months of experience with audience activation.
- Experience with Boolean logic, digital marketing jargon, data analytics, and strategies.
- Knowledge of business objectives and KPIs.
- Familiarity with digital marketing technology stacks and various platform integrations.
- An understanding of data flows (ID types, ID syncs, pixel tracking, people-based destinations).
Knowledge Required
You should be familiar with the following technologies -
- DSP Platform (e.g., Trade Desk, Double Click Bid Manager)
- Excel
- Tableau and similar tools (Power BI, Qlik)
- Ad Server (e.g., Double Click Campaign Manager)
- Adobe/Google Analytics
- Adobe Experience Platform
- The BAAAM tool
You should be familiar with the following Environments: -
- Small/Medium/Enterprise level business
- Digital marketing
- Data and analytics
Course Outline
The exam covers the following key areas:
Domain 1 - Understanding Segment Creation and Syndication (25%)
- Determine the appropriate method to create segments utilizing first-, second-, and third-party data for targeting and analytical purposes.
- Recommend segments for activation that align with business or campaign goals given a scenario.
- Determine the appropriate method to syndicate segments to destinations for activation.
- Differentiate between the different types of destinations.
Domain 2 - Understanding Trait Creation (17%)
- Recommend traits for a given audience strategy.
- Determine the correct method to create and update rule-based and/or onboarded traits.
Domain 13- Understanding Reporting and Measurements (22%)
- Analyze reports to provide actionable next steps to meet business goals given a scenario.
- Analyze audience optimization given a scenario.
Domain 4 - Understanding Troubleshooting and Administration (26%)
- Verify audience delivery information to ensure scheduled delivery needs given a scenario.
- Determine the appropriate practice to validate offline inbound files.
- Perform QA against the ID sync given a scenario.
- Navigate and activate from the Adobe Audience Marketplace.
Domain 5 - Understanding Taxonomy (10%)
- Determine the appropriate structure to create traits and segments using a clear and consistent nomenclature.
- Maintain an organized platform using a clear folder structure.
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports evaluating strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
